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From an 80-20 split to equal regional spend, the new blueprint for penetrating tier 2 And tier 3 India
NATIVE CONTENT Aug 25, 2026 5:03 PM
At Culture Intelligence Summit 2026, hosted by ShareChat and Moj, industry leaders discussed how brands could participate in cultural nuances of a moment, while staying true to what it stands for
e4m Staff Aug 20, 2026 8:07 AM
The Culture Intelligence Summit 2026 was hosted by ShareChat and Moj in Mumbai and Delhi
e4m Staff Aug 18, 2026 4:35 PM
The Nimble Labs will manage Quora's local ad sales and commercial operations in India, with advertisers reporting uninterrupted campaign continuity two months into the transition
e4m Staff Aug 12, 2026 12:36 PM
IBC is seeking to appoint a marketing and PR services provider to develop and execute marketing and communications programme aimed at building awareness, driving fan engagement
e4m Staff Aug 7, 2026 10:32 AM
The latest transaction marks Elevation Capital's second sale of Paytm shares this year
Yuvraj was one of the earliest backers of Sahni's previous company, Healthians
The challenge is part of the government’s push to discover and nurture grassroots creators while encouraging hyperlocal storytelling
e4m Staff Jul 22, 2026 8:34 AM
Creators are becoming important not just for speaking regional languages, but for understanding their nuances, cultural context and the way people naturally communicate
Shalinee Mishra Jul 21, 2026 9:13 AM
The high court has asked Centre to grant gambling-harm prevention platform a personal hearing; government to return with timeline
Imran Fazal Jul 20, 2026 12:58 PM
According to Haresh Nayak, Founder & CEO, Connect Network Inc., IMMERSIVE is designed to understand real-world variables such as mobility patterns & consumer behaviour before creating recommendations
e4m Staff Jul 20, 2026 8:54 AM
With the latest infusion, the company's total funding has reached Rs 47 crore
e4m Staff Jul 16, 2026 5:03 PM
Jeff will continue to lead PR and comms for LEGO House while serving as the central communications lead for the wider LEGO Location-Based Experiences portfolio
e4m Staff Jul 15, 2026 11:27 AM
Yener brings more than 14 years of experience in brand building, digital transformation and marketing strategy
The investigators alleged that the operator illegally sourced and redistributed JioStar's encrypted broadcast signals after its distribution agreement had been terminated
Imran Fazal Jul 7, 2026 8:35 AM
MSOs are proposing the creation of a unified Platform Services advertising network that will allow brands to execute campaigns across multiple cable operators
Imran Fazal Jul 6, 2026 8:52 AM
Rather than population growth alone, marketers are tracking affluent non-metro consumers with higher purchasing power and regional preferences, reshaping media, localisation and premium positioning
Sunidhi Vijay Jul 1, 2026 9:11 AM
From leading Dentsu India to founding The Unlock Company, Arijit Ray has spent over two decades shaping Indian advertising and inspiring professionals to lead from within
e4m Staff Jun 29, 2026 12:10 PM
In this conversation, Mia Karlsson, SVP Marketing & Communications, Wirepas, explores the tensions, trade-offs, and opportunities that define the glocalisation challenge today
Ritika Upmanyu Jun 25, 2026 12:20 PM
Guest Column: Dr. Sandeep Goyal explains what marketers can imbibe from the concept of the Japanese manga series - Blue Lock
Sandeep Goyal Jun 25, 2026 8:49 AM
Dr. Sarvesh Tiwari, Founder and Managing Director, PR Professionals, discusses how regional markets are shaping comms strategies and why strong local networks are becoming a competitive advantage
Dr. Sarvesh Tiwari Jun 19, 2026 3:16 PM
Guest Column: L. Adimoolam, Publisher-Dinamalar, explores questions around the share of print advertising for English dailies
L. Adimoolam Jun 17, 2026 12:27 PM
As AI agents begin verifying business outcomes rather than just reporting them, the ad industry braces for a valuation reset that could separate ‘provable performance’ from ‘promised reach’
Anuja Jain Jun 17, 2026 8:48 AM
The development comes amid growing momentum within the government to establish a policy framework for D2M broadcasting
Imran Fazal Jun 10, 2026 8:13 AM
Among the websites identified in the suit are Soccerbox, Soccerworldcup, DLHD, Strumyk and Sportsbay
Publishers are turning crawler blocks into a negotiating tool and the fight is no longer only about traffic loss. It is about who gets paid when journalism becomes raw material for AI
Kanchan Srivastava Jun 3, 2026 8:37 AM
Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season
Kanchan Srivastava Jun 1, 2026 9:12 AM
While many brands have started holding back budgets, others are seeking greater flexibility in media plans to retain room for recalibrating investments as market conditions evolve, say ad execs
Kanchan Srivastava May 13, 2026 8:27 AM
Micro-festivals are no longer fringe cultural moments; they're fast becoming high-impact brand opportunities, especially on retail media platforms that sit closest to consumer intent
Anushka Roy Choudhary and Simran Sabherwal Apr 16, 2026 9:03 AM
According to Ministry sources, social media platforms are reportedly enforcing stricter measures, with accounts suspended and content removed more aggressively, often without prior warnings
Shalinee Mishra Mar 25, 2026 8:49 AM
In February, the Ministry of Electronics and Information Technology amended the IT Rules, 2021, cutting the takedown window from 24–36 hours to 2–3 hours
e4m Staff Mar 24, 2026 5:33 PM
The court reportedly said the LOCs would stand cancelled as long as the petitioners continue to cooperate with the investigation
e4m Staff Mar 20, 2026 3:02 PM
Pahadi Local is a fast-growing Indian beauty and wellness brand known for its nature-led, Himalayan-inspired formulations
The block on WhatsApp coincides with a continuing pattern of digital restrictions in Russia
e4m Staff Feb 13, 2026 3:32 PM
Prasar Bharati has received an allocation of nearly Rs 2,292 crore; Rs 509 crore for Broadcasting Infrastructure Network Development
His exit is understood to be driven by personal reasons, with Krishnan planning to relocate to Chennai
Chehneet Kaur Jan 30, 2026 3:30 PM
With vernacular content and local creators seeing strong traction in rural India, brands are blending traditional storytelling with voice search, short-form video and regional language content
Sunidhi Vijay Jan 27, 2026 9:11 AM
LuJean reports directly to GlobalLogic President and CEO Srini Shankar
e4m Staff Jan 14, 2026 12:59 PM
Industry leaders transfer key technologies to a neutral foundation as agentic systems move into real-world use
e4m Staff Dec 11, 2025 11:12 AM
India’s billion-user market has exposed a global personalisation failure. Big Tech struggles to serve India’s diverse languages, cultures, devices and behaviours.
Brij Pahwa Dec 3, 2025 3:52 PM
SW Network will support FILA’s digital reach among young consumers and handle Foot Locker’s mainline creative work to build its presence in India’s sneaker market
e4m Staff Nov 26, 2025 1:16 PM
Alok Saxena, Vinodan P and Mahendra Menezes appointed heads of sale for regions
Shouvik Roy from GOAT Brand Labs recollects Piyush Pandey’s daily rituals of boundless creativity, and the ‘gentleman whose spirit, unlike the rest of the planet, simply refused to be confined’
e4m Staff Oct 24, 2025 11:12 AM
Ibrahim Ali Khan will lend his image to the new Azzaro Wanted local campaign, featuring the Forever Wanted Elixir fragrance
e4m Staff Sep 24, 2025 3:18 PM
Predictive systems let marketers time programmatic video and shoppable formats in advance, stock up the right media before the rush, and allocate budgets better, share industry pundits
Shantanu David Sep 15, 2025 8:40 AM
Aroscop’s Hyperlocal Targeting Solution is built from the ground up to address the specific challenges of rural India
NATIVE CONTENT Sep 10, 2025 1:11 PM
While Rohit Srinivasan has been appointed as Head of Marketing, Rajesh Israni will be Head of Sales and Ritesh Singh is Supply Chain & Logistics Manager
e4m Staff Sep 3, 2025 11:31 AM
Locally Yours showcases these everyday heroes through a series of portraits and films that capture their commitment, heritage and entrepreneurial spirit
e4m Staff Sep 2, 2025 10:59 AM