loc
While many brands have started holding back budgets, others are seeking greater flexibility in media plans to retain room for recalibrating investments as market conditions evolve, say ad execs
Kanchan Srivastava May 13, 2026 8:27 AM
Micro-festivals are no longer fringe cultural moments; they're fast becoming high-impact brand opportunities, especially on retail media platforms that sit closest to consumer intent
Anushka Roy Choudhary and Simran Sabherwal Apr 16, 2026 9:03 AM
According to Ministry sources, social media platforms are reportedly enforcing stricter measures, with accounts suspended and content removed more aggressively, often without prior warnings
Shalinee Mishra Mar 25, 2026 8:49 AM
In February, the Ministry of Electronics and Information Technology amended the IT Rules, 2021, cutting the takedown window from 24–36 hours to 2–3 hours
e4m Staff Mar 24, 2026 5:33 PM
The court reportedly said the LOCs would stand cancelled as long as the petitioners continue to cooperate with the investigation
e4m Staff Mar 20, 2026 3:02 PM
Pahadi Local is a fast-growing Indian beauty and wellness brand known for its nature-led, Himalayan-inspired formulations
The block on WhatsApp coincides with a continuing pattern of digital restrictions in Russia
e4m Staff Feb 13, 2026 3:32 PM
Prasar Bharati has received an allocation of nearly Rs 2,292 crore; Rs 509 crore for Broadcasting Infrastructure Network Development
His exit is understood to be driven by personal reasons, with Krishnan planning to relocate to Chennai
Chehneet Kaur Jan 30, 2026 3:30 PM
With vernacular content and local creators seeing strong traction in rural India, brands are blending traditional storytelling with voice search, short-form video and regional language content
Sunidhi Vijay Jan 27, 2026 9:11 AM
LuJean reports directly to GlobalLogic President and CEO Srini Shankar
e4m Staff Jan 14, 2026 12:59 PM
Industry leaders transfer key technologies to a neutral foundation as agentic systems move into real-world use
e4m Staff Dec 11, 2025 11:12 AM
India’s billion-user market has exposed a global personalisation failure. Big Tech struggles to serve India’s diverse languages, cultures, devices and behaviours.
Brij Pahwa Dec 3, 2025 3:52 PM
SW Network will support FILA’s digital reach among young consumers and handle Foot Locker’s mainline creative work to build its presence in India’s sneaker market
e4m Staff Nov 26, 2025 1:16 PM
Alok Saxena, Vinodan P and Mahendra Menezes appointed heads of sale for regions
Shouvik Roy from GOAT Brand Labs recollects Piyush Pandey’s daily rituals of boundless creativity, and the ‘gentleman whose spirit, unlike the rest of the planet, simply refused to be confined’
e4m Staff Oct 24, 2025 11:12 AM
Ibrahim Ali Khan will lend his image to the new Azzaro Wanted local campaign, featuring the Forever Wanted Elixir fragrance
e4m Staff Sep 24, 2025 3:18 PM
Predictive systems let marketers time programmatic video and shoppable formats in advance, stock up the right media before the rush, and allocate budgets better, share industry pundits
Shantanu David Sep 15, 2025 8:40 AM
Aroscop’s Hyperlocal Targeting Solution is built from the ground up to address the specific challenges of rural India
NATIVE CONTENT Sep 10, 2025 1:11 PM
While Rohit Srinivasan has been appointed as Head of Marketing, Rajesh Israni will be Head of Sales and Ritesh Singh is Supply Chain & Logistics Manager
e4m Staff Sep 3, 2025 11:31 AM
Locally Yours showcases these everyday heroes through a series of portraits and films that capture their commitment, heritage and entrepreneurial spirit
e4m Staff Sep 2, 2025 10:59 AM
Unified tech stack, control tower visibility, and partner aggregation enable rapid delivery at scale for D2C and enterprise brands
e4m Staff Jul 24, 2025 4:51 PM
With fresh capital and growing viewership, local streamers like STAGE, Chaupal, and Flick TV are redefining the OTT playbook
Kanchan Srivastava Jun 19, 2025 9:04 AM
From beauty brands tailoring short video campaigns in Tamil to banks offering support via Marathi WhatsApp chats, what we’re witnessing isn’t a “regional” advertising boom—it’s a foundational reset
Shantanu David May 7, 2025 9:17 AM
Nike's slogan unwittingly echoed the Holocaust remembrance vow, “Never Again,” triggering global outrage for its perceived insensitivity
Soumya Gawri May 1, 2025 9:17 AM
Attribution metrics, once the gospel for campaign success, are now increasingly regarded as approximations, explain experts
Shantanu David Apr 30, 2025 8:58 AM
The campaign for Next-Gen Advantis IoT 9 Digital Lock reinforces the brand's promise of secure, stress-free living
e4m Staff Mar 25, 2025 4:03 PM
President of AIM Anant Nath has described this move as a direct attack on the freedom of media
e4m Staff Feb 18, 2025 5:13 PM
Rajiv Ghumman will now look at the global interests of the company launching the brand in different countries
e4m Staff Jan 28, 2025 2:31 PM
The two-day meeting at UAE’s iconic Coca-Cola arena saw multiple fireside chats, exhibiting of technological tools and a glimpse of what the future would look like
Apart from global expansion of the platform, the $65 million investment also allows for all existing Loco investors to exit the gaming startup
Prior to this, Vikas Sharma served as Associate Producer at Bandra West Pictures for eight years
e4m Staff Aug 8, 2024 12:43 PM
Amit Agarwal has over 18 years of career spanning across several prestigious organizations, including Tata, KPMG, ZEE, Jana Bank, and Indiabulls
Nandadeep Jayakar has three decades of experience in management, operations and supply chain
e4m Staff Jul 25, 2024 12:41 PM
e4m TechManch 2024 saw an panel of industry leaders examine how emerging technologies are revolutionising the field of digital marketing
e4m Staff Jul 22, 2024 12:30 PM
NFT enthusiasts and observers say these token can offer unique value by providing verifiable ownership and rarity, and is a power tool for brands
Shantanu David Jun 14, 2024 8:57 AM
Industry experts say poll pundits & news channels need to refine methodologies and move along with changes in political landscape and voter preferences to avoid such ‘directionally-wrong’ predictions
Kanchan Srivastava Jun 5, 2024 8:45 AM
Other names on the Blockout 2024 list are Priyanka Chopra, Virat Kohli, Taylor Swift, Kim Kardashian and Rihanna
e4m Desk May 16, 2024 12:41 PM
On its Community platform, YouTube has said it could take action against creators and viewers if its terms are violated
e4m Desk Apr 16, 2024 12:56 PM
Building Blocks of Retail Summit by BW Retail World is a conference designed for professionals and businesses operating within the retail industry
e4m Staff Mar 13, 2024 5:15 PM
This investment also strengthens GotBit Hedge Fund's support for 5ireChain's ambitious USD 10 million grant program
e4m Staff Feb 29, 2024 4:27 PM
The app was launched in Ayodhya on the occasion of consecration of Ram Temple on Monday
e4m Staff Jan 22, 2024 3:58 PM
The 'Mumbai ka Pyaar' campaign aims to create a feeling of belongingness for the city dwellers
e4m Staff Jan 3, 2024 12:26 PM
At the e4m Screenage Conference, experts deliberated on how brands should make use of location-based marketing, and the required outlook for the best use of this data
e4m Staff Dec 1, 2023 10:50 AM
Viewers can tune in to Loco on 17th October 2023 to watch the event live
The alliance parties will abstain from participating in shows and events featuring the anchors
e4m Staff Sep 14, 2023 5:47 PM
The campaign encourages Indians to embrace the smart lock screen
exchange4media Staff Aug 31, 2023 6:59 PM