The brand will be the ‘Official Tire Partner’ for these teams

exchange4media Staff Mar 15, 2023 3:59 PM


Experts chime in on the whys and hows of brands investing in podcasts as part of their marketing mix

Tanya Dwivedi Mar 6, 2023 1:57 PM


At the Pitch Madison Advertising Report 2023 unveiling, Krishnamurthy, the Chief Strategy & Analytics Officer, Madison Media, spoke about the opportunities presented by digital and TV worlds colliding

exchange4media Staff Feb 16, 2023 10:53 AM


The like button will convert to a floating brand icon on clicking, for a period of 24 hours

exchange4media Staff Jan 19, 2023 6:22 PM


The company has planned a 360-degree campaign across multiple channels featuring Trisha

exchange4media Staff Jan 11, 2023 4:57 PM


Despite the company staring at shutdown, Balakrishnan had refused the only deal he received on the show from Peyush Bansal and Vineeta Singh because they had valued it at Rs 2.25 crore

exchange4media Staff Jan 9, 2023 7:03 PM

Rajesh Ramakrishnan?blur=25

At Pitch BrandTalk 2022, Ramakrishnan, Managing Director, Perfetti Van Melle India, said brand purpose is the reason for existence of a brand, beyond just sales

exchange4media Staff Nov 30, 2022 8:22 AM


The 3D experience has been crafted by Inventech from the Laqshya Media Group

exchange4media Staff Oct 20, 2022 2:13 PM

dice media?blur=25

In his enhanced role, Krishnan will have ownership and authority on commissioning, show developments, and managing external pitches

exchange4media Staff Sep 29, 2022 10:46 AM

Ranjani Krishnaswamy?blur=25

Krishnaswamy, General Manager of Marketing at Tanishq, Titan Company Limited, says that the brand aims to make the most of the festive season

Kanchan Srivastava Sep 26, 2022 8:44 AM

Anjali Krishnan?blur=25

With consumers spending more time online, it's imperative for brands to engage them on digital platforms, and data is just the tool for that, says Krishnan, Head of Media at Mondelez India

Mansi Sharma Sep 20, 2022 12:29 PM


Mallika Krishnan has been roped in as the company’s Head of Finance and Rohan Sandeep as the Chief Design Officer

exchange4media Staff Sep 13, 2022 8:57 AM