india-pak
While television spot rates during the tournament hovered around Rs 15–16 lakh for a 10-second slot, rates for the semifinal and final surged nearly 25%, media buyers told e4m
Kanchan Srivastava Mar 11, 2026 8:58 AM
From quick creatives to celebratory visuals, timelines reflected how brands respond to shared national moments
e4m Staff Feb 16, 2026 2:36 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, writes how the confirmation of the Indo-Pak match has given broadcasters and advertisers clarity
Ganapathy Viswanathan Feb 13, 2026 11:47 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, discusses why an India–Pakistan match is central to any ICC event in which it features
Ganapathy Viswanathan Feb 4, 2026 10:19 AM
According to industry experts, advertisers feared being caught in a sentiment backlash
Aditi Gupta Sep 16, 2025 11:12 AM
India-Pakistan cricket matches spark excitement both on and off the field, inspiring some of the most iconic advertising campaigns over the years
Soumya Gawri Sep 15, 2025 8:16 AM
Top wedding planners on how Q4 2025 conflict is reshaping Indian nuptials at home and abroad
e4m Staff May 23, 2025 3:05 PM
Industry insiders estimate up to 20% rise in ad income for news genre, across print, digital and TV, driven largely by volume
e4m Staff May 12, 2025 8:35 AM
In an editorial advisory, the News Broadcasters Federation has said that such terminology can create unnecessary panic
e4m Staff May 10, 2025 2:42 PM
Uncertainty had been growing ever since Thursday’s IPL match between Punjab Kings and Delhi Capitals in Dharamsala was abruptly called off due to air raid alerts in nearby Jammu and Pathankot
With widespread uncertainty and airport closures ahead of summer holidays, brands across travel, hospitality, luxury auto, retail, and even FMCG have paused campaigns, industry leaders told e4m
Kanchan Srivastava May 9, 2025 8:47 AM
Gaurav Banerjee, SPNI’s new MD & CEO, speaks to e4m on winning ACC media rights, his vision for SPNI, and more
Tasmayee Laha Roy Dec 5, 2024 9:00 AM
The World Group I Playoff is set to take place on February 3-4 in Islamabad
As per Interactive Avenues’ social media listening report, Virat Kohli (364.8K), Jasprit Bumrah (129.3K), Mohammed Siraj (90.6K) and Shubman Gill (80.3K) rank high on the popularity charts
e4m Staff Oct 18, 2023 11:16 AM
Banijay Asia produced and executed the pre-match ceremony for the India-Pakistan clash
e4m Staff Oct 18, 2023 10:08 AM
A fun approach is what we had in mind for this campaign, says Ankit Pathak, Creative Director at Enormous Brands, the agency that created the ad
Tanzila Shaikh Oct 14, 2023 9:07 PM
The match crossed the concurrent viewership of 2.8 crore registered during the Asia Cup Ind vs Pak match
e4m Staff Oct 14, 2023 8:25 PM
Bolt, the sprinting legend, also posted his famous photo of the 2018 ‘foot race in space’ as part of the PUMADive campaign
e4m Staff Oct 14, 2023 9:01 AM
Some agencies say 10% ad inventory has been saved for last-minute deals. Others claim TV inventory is sold out but not digital
Aditi Gupta Oct 13, 2023 9:23 AM
As per TAM Sports - Asia Cup Advertising Report, Asia Cup 2023 saw an indexed ad volume of 31% compared to the 2018 edition
The film aims to build anticipation and excitement for arch-rivals India and Pakistan's 8th faceoff during the ICC Men's Cricket World Cup
e4m Staff Sep 28, 2023 1:32 PM
The platform has beaten its own 2019 World Cup record of 2.53 crore simultaneous viewership during the India vs New Zealand semi-finals
exchange4media Staff Sep 13, 2023 3:36 PM
According to the broadcaster, the clash is the 2nd highest-rated Women's T20 ever
exchange4media Staff Feb 24, 2023 6:28 PM
The possibility of an India vs Pakistan final is learnt to have raised the hopes of the broadcaster to monetise the leftover inventory at a premium
Javed Farooqui Nov 9, 2022 8:21 AM
India is set to lock horns with Pakistan in the tournament opener on October 23
exchange4media Staff Oct 3, 2022 11:34 AM
India may not have made it to the Asia Cup final but close encounters gave cricket enthusiasts something to go to town with
exchange4media Staff Sep 9, 2022 7:38 PM
The high-octane blockbuster between India and Pakistan on August 28th, 2022, recorded a cumulative reach of 133 million and registered 13.6 billion minutes, shared Star Sports
exchange4media Staff Sep 8, 2022 5:43 PM
The previous match of the tournament between the arch-rivals attracted 13 million concurrent users on the streaming platform
exchange4media Staff Sep 5, 2022 2:32 PM
The concurrent viewership for the Asia Cup clash between the two teams has surpassed their ICC T20 World Cup 2021 face-off which had 12.8 million concurrent users on the platform
exchange4media Staff Aug 29, 2022 5:33 PM
The fate of the nation's most beloved cricket campaign hangs by a thread as Pakistan finally beat India in a World Cup match, the theme on which 'Mauka Mauka' hinged on
Mansi Sharma Oct 27, 2021 8:21 AM
Sarcasm, hilarious memes and insults were at the top of the minds of millions of cricket fans who spent their night watching India-Pak match
exchange4media Staff Oct 25, 2021 1:22 PM