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Preeti Lobana of Google, Priyanka Salot of The Sleep Company; Hephzibah Pathak of WPP Creative; Harman Dhillon of Unilever and Influencer Kusha Kapila are amongst the top 5
e4m Staff May 26, 2026 10:26 PM
By Cathy Ibal, Senior Vice President, Ad Sales, CNN International Commercial
NATIVE CONTENT Apr 29, 2026 9:00 AM
Hepzibah Pathak’s appointment to lead WPP Creative India is a natural progression & not a sudden change, writes senior editor Ruhail Amin
Ruhail Amin Apr 21, 2026 12:47 PM
WPP Creative APAC CEO Kyoko Matsushita has outlined the India mandate in an internal memo
e4m Staff Apr 21, 2026 12:42 PM
Guest Column: Adman Prabhakar Mundkur writes how Hephzibah Pathak represents ‘something that cannot be manufactured through restructuring - cultural continuity’
Prabhakar Mundkur Apr 21, 2026 8:25 AM
According to an internal communication, Pathak is expected to lead efforts to elevate brand presence, deepen client relationships, and drive growth
Imran Fazal Apr 20, 2026 10:43 PM
Prior to joining Indian Beverage Association, Dr. Chadha served as Deputy Secretary General at FICCI
e4m Staff Feb 17, 2026 1:11 PM
The award honours visionaries who have transformed the industry with their leadership qualities and achievements
Rohan Mehta previously served as the CEO of FCB Kinnect, while Chandni Shah held the position of COO at the company
Neeta Nair Dec 1, 2025 11:06 PM
Manish Sharma steps down as Chairman & ESGO after 17-year stint with Panasonic Life Solutions India
Dr. Siba Prasad Mohanty, MD of Hindustan Urvarak & Rasayan Ltd., formerly one of the two Co-Chairmen, will now be the sole Co-Chairman of FAI
Hephzibah Pathak pays homage to Ogilvy’s last Chief Advisor, Piyush Pandey
With $6 trillion in added value and $400 billion in quarterly revenue, Big Tech’s latest results confirm
Anuja Jain Oct 31, 2025 8:34 AM
Saibal Biswas has over two decades of leadership experience in marketing, sales and revenue operations
e4m Staff Sep 23, 2025 2:32 PM
Conceptualised by 22feet Tribal Worldwide, the campaign uses AI to redefine shopping for bachelors
e4m Staff Sep 19, 2025 12:26 PM
The campaign captures the charm of pre-festive moments, from heartfelt conversations and radiant smiles to the excitement of celebrations ahead
e4m Staff Sep 18, 2025 6:07 PM
Serhan Ates Yagiz will spearhead VitrA’s expansion and strengthen its presence in the rapidly evolving Indian market
Aaryan has purchased a plot measuring 2000 sq. ft. at a value of Rs 2 crore
Anusheela Saha joins the agency from FCB India, where she served as National Creative Director
The film draws a parallel between the perfume range and Dandekar’s unapologetic spirit and bold individuality
e4m Staff Aug 19, 2025 4:34 PM
As senior executives return to their former companies, a new pattern emerges — one shaped by trust, context and unfinished ambition
Anuja Jain Aug 1, 2025 8:51 AM
Libas has collaborated with select homegrown brands like Sirona and Jain Shikanji
e4m Staff Jul 28, 2025 4:45 PM
Creators like Neha Nagar, Apoorva Mukhija and Sahiba Bali are topping brand charts as they command niche authority, community trust, and content aligned to their own voice and brand needs
Shalinee Mishra Jul 28, 2025 8:37 AM
According to brand experts, these creators are no longer just amplifiers. They’re the starting point of product discovery and trust
Shalinee Mishra Jul 11, 2025 8:36 AM
By the end of 2026, it intends to fully automate ad campaigns across Facebook and Instagram
Shantanu David Jun 23, 2025 9:21 AM
These billboards have been strategically placed in high-traffic areas, garnering passengers’ attention
e4m Staff Jun 19, 2025 6:05 PM
Fashion brands are leveraging AI and martech to enhance personalisation, optimise inventory, enable omnichannel experiences, redefine customer engagement and drive business growth
While Ashna Nandrajog will be Senior VP - Business, Mohini Varma is Executive VP – Planning
Shibashish Roy has over 20 years of experience in Tata Group companies
Saibal Biswas, Senior VP & Head of Marketing PR and Partnerships at MediBuddy, won the ‘CMO Digital Marketing Award’
e4m Desk Mar 22, 2025 10:07 AM
On the occasion of Women's Day, e4m celebrates the inspiring journey of Hephzibah Pathak
e4m Staff Mar 10, 2025 3:24 PM
People have accused Mokobara of whitelabelling after products similar to its own were found on Alibaba.com at a fraction of its price
e4m Desk Jan 20, 2025 12:50 PM
Saibal Biswas, SVP-Head of Marketing, PR, and Partnership, MediBuddy, talks about marketing in healthcare space, how the brand uses influencers & why Amitabh Bachchan is the perfect ambassador
Simran Sabherwal Dec 30, 2024 11:50 AM
We look at Spotify, Honda, Hyatt and other brands that dropped their ads this week
Soumya Gawri Dec 7, 2024 8:14 AM
Strategically timed, the campaign further aims to resonate with consumers as the wedding season comes into full swing
Sibaji Biswas has over two decades of experience in financial leadership
e4m Staff Nov 8, 2024 11:08 AM
Shibashish Roy will succeed outgoing CEO and MD Avijit Mitra who is set to retire in March 2025
Sidhant Keshwani, Founder & CEO of Libas, took part in a fireside chat at Pitch Brand Talk and shared the brand’s journey from a family-owned business to being a powerhouse women’s fashion ecomm brand
e4m Staff Oct 17, 2024 2:20 PM
Sidhant Keshwani, Founder & CEO, Libas, talks about the evolution of the brand identity, omnichannel growth, marketing strategies, plans for the festive season and more
Ritika Raj Oct 1, 2024 1:34 PM
'This collaboration allows me to celebrate the rich tapestry of Indian culture through fashion,' said brand ambassador Kiara Advani
e4m Staff Sep 27, 2024 2:12 PM
Kriti Sanon, who has been announced as BIBA's brand ambassador, stars in the ad conceptualised and executed by Enormous Brands
e4m Staff Aug 27, 2024 4:37 PM
Prior to this, Deepak Rajadhyaksha was heading Shemaroo Marathibana
Sonam Saini Aug 10, 2024 8:27 AM
In a conversation with e4m, Ogilvy India's Hephzibah Pathak talks about her stint on the Creative Effectiveness Jury, her favourite campaigns and key learnings from the experience at Cannes
Simran Sabherwal Jun 25, 2024 9:19 AM