hygiene
Marketing Disruption During COVID-19?blur=25

Industry leaders spell out the different strategies marketers need to venture into during a disruption such as the COVID-19 outbreak

Noel Dsouza Apr 1, 2020 8:42 AM

Radhika Apte?blur=25

The ad-makers share how conversations with women who had heavy periods inspired the bold commercial and why it didn’t sit well with certain media gatekeepers

Misbaah Mansuri Mar 27, 2020 8:29 AM

henkel?blur=25

Apart from the donations, Henkel will also commission the production of disinfectants and improve payment terms for selected business partners as part of the global programme

exchange4media Staff Mar 26, 2020 6:29 PM

Eating?blur=25

At a time when hygiene is our biggest concern, hospitality brands, who are among the hardest hit, are doing their best to assure patrons about their sanitation standards

Anjali Thakur & Sanstuti Nath Mar 26, 2020 8:38 AM

hand wash?blur=25

Brands bring their A-game during trying times, reaching out to consumers through digital campaigns

Sanstuti Nath Mar 25, 2020 8:29 AM

Pee Safe Raho Safe Range?blur=25

The products under Raho Safe include an alcohol-based hand sanitizer and a multipurpose surface protectant

exchange4media Staff Mar 24, 2020 2:00 AM

Pee Safe Adam and Eve?blur=25

On International Women’s Day, Pee Safe encourages women to maximize their potential by taking care of their health and hygiene

exchange4media Staff Mar 16, 2020 3:53 PM

Radhika Apte for RIO?blur=25

The latest ad for RIO-Heavy Duty Pads delivers a powerful message about women suffering from heavy menstrual flow

exchange4media Staff Mar 7, 2020 9:07 AM

TAM Adex?blur=25

According to TAM AdEx data, F&B services, personal care, healthcare and the auto sector were among the top five categories in Q2 2019

Sonam Saini Dec 5, 2019 8:22 AM

Reckitt Benckiser?blur=25

With Airwick car fresheners, Reckitt Benckiser is marking its entry in the car freshener category for the first time

exchange4media Staff Nov 13, 2019 11:41 AM

Anandi Eco?blur=25

Jaydeep Mandal, Founder, Aakar Innovations Pvt.Ltd, speaks on innovative compostable sanitary pads and the brand's social media campaigns to support menstrual hygiene

Priyaankaa Mathur Jun 18, 2019 5:59 PM

PeeSafe?blur=25

Launches one-of-its-kind campaign showing red blood instead of blue liquid to make period talks normal and natural

exchange4media Staff May 29, 2019 3:57 PM

Savlon Germ Fu?blur=25

Introduces the “Do the Germ Fu” video that drives home the ‘8 steps of handwash’ in a way that kids would love

exchange4media Staff May 6, 2019 12:43 PM

Harpic Akshay Kumar?blur=25

The new campaign ‘Naya Bathroom Mubarak Ho’, promises a new bathroom in a bottle to consumers, giving them the joy of a new bathroom forever

exchange4media Staff Mar 4, 2019 6:40 PM

?blur=25

The ad is targeted at caretakers of senior citizens and not the senior citizens themselves

exchange4media Staff Nov 28, 2017 8:50 AM

Reckitt Benckiser’s CSR moves for Dettol?blur=25

Reckitt Benckiser has been undertaking various outreach programmes to promote health and hygiene across the India as part of its CSR initiatives for brand Dettol. The FMCG company on September 28, 2011 unveiled its hygiene behaviour study, called ‘The Dettol Habit Study’, and said that it would further fortify its presence in both urban and rural areas.

exchange4media Staff Sep 29, 2011 8:55 AM