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Savlon Hexa’s new film emphasises the importance of ‘Apno ki Suraksha’

The film, conceptualized by Ogilvy India, encourages everyone to be mindful of germ protection

e4m by exchange4media Staff
Updated: Sep 5, 2020 9:14 AM
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In this new normal amidst the pandemic, hygiene has emerged as the single most important aspect to help reduce the risk of infection. Maintaining self-hygiene as well as hygiene around is now a conscious and consistent habit to protect not only oneself but also others around. With the resurgence of outdoor activities, it is important to accord equal importance to hand as well as body hygiene for preventive care. Savlon Hexa’s latest TVC reiterates this through a bath regime as a preventive precaution for the loved ones at home. Savlon Hexa Advanced Soap and Bodywash with Hexa pro power are scientifically designed with experts to provide anti-viral and anti-bacterial protection.

The film is an emotional narrative weaving tender loving care of a household that is expecting its first child. It opens on an assertive note where a doting mother in law puts hygiene above all emotions and ensures safety for the loved ones. With the larger thought on ‘Apno Ki Suraksha’, the film communicates the perspective clearly amidst a delicate and emotional moment to explain the importance of preventive and protective hygiene at all times. Starring veteran artiste Supriya Pathak, who aces the portrayal of a loving yet protective mother lends authenticity and credibility to the brand message.

With ‘Apno Ki Suraksha’, Savlon embarks upon a powerful thought that is not only essential but very personal to every individual and adds more credence to the hygiene narrative.

The film has been conceptualized by Ogilvy India.

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