The WPP CEO spoke at FICCI FRAMES 2020 about the importance of creating ‘silo-less solutions’ for the Indian market, the need to understand consumer behaviour in the context of Covid, and much more

exchange4media Staff 4 hours ago

In the latest edition of ‘Go Dakshin’ series, panellists discussed the impact of COVID-19 on print media in South India

exchange4media Staff 4 hours ago

Domestic tourism and local demand will rise, making India stronger and more powerful than before writes Vikram Lalvani, Chief Officer- Revenue Management and Sales, Sterling Holiday Resorts Limited

exchange4media Staff 19 hours ago

Megha H Desai, Founder, TABHRASA, talks about the Covid-19 impact on the experiential industry and the road ahead

exchange4media Staff 22 hours ago

With the industry going through a new low in terms of business owing to the COVID-19 crisis, Abbas in this exclusive interview speaks about his vision for the industry and more

exchange4media Staff 23 hours ago

Kishan Kumar Shyamalan, Abhinav Khare, Eshwar N, KRP Reddy, Suresh Balakrishna and Varghese Chandy to debate in the latest edition of ‘Go Dakshin’ series

exchange4media Staff 1 day ago

The film festival has opensd up registrations

exchange4media Staff 1 day ago

Titled ‘COVID-19: India's war against the virus’ the Discovery Plus special will follow the global and the Indian timeline of how the virus spread

exchange4media Staff 1 day ago

In the virtual roundtable, Ajay Mehta, Gautam Bhirani, Siddhartha Butalia, Pramod Bhandula, Upinder Singh, and Vinkoo Chakraborty will discuss future of OOH industry in the post-lockdown environment

exchange4media Staff Jul 6, 2020 8:49 AM

Guest Column: Vijay Babu, VP- Home Appliances, LG Electronics India says that brand stories should remain authentic while adapting to the changing circumstances

Vijay Babu Jul 6, 2020 8:35 AM

Flipkart, Dunzo, Whisper, Cadbury, Vistara and many others respond to the LAY’S Heartwork initiative in a fun engagement

exchange4media Staff Jul 5, 2020 10:00 AM

The television commercial has been developed by Densu Impact and Isobar has crafted the digital film

exchange4media Staff Jul 4, 2020 8:43 AM

Campaign conceptualised and created by Wavemaker India

exchange4media Staff Jul 3, 2020 3:35 PM

Guest Column: Sportz Interactive, which deals with sports data and fan engagement, believes there is a pressing need to re-establish the equilibrium between sports and fans

Sportz Interactive Jul 3, 2020 8:37 AM

In today's edition of e4m Creative Zone, we speak to Russell Barrett, CCO and Managing Partner, BBH India, on remote shoots and creating through constraints

Misbaah Mansuri Jul 3, 2020 7:48 AM

Guest Column: Shaleena Kaura, Senior Vice President & Head of All India Qualitative Research Practise, Hansa Research writes there is even more reliance on brands of a certain standard

Shaleena Kaura Jul 2, 2020 4:39 PM

The fee has to be submitted ‘Under Protest’ clause, which will allow the OOH owners to reclaim the payment with interest if the court rules in their favour later

Noel Dsouza Jul 1, 2020 7:53 PM

COVID-19 has claimed many lives this year, many among them are doctors

exchange4media Staff Jul 1, 2020 6:50 PM

The app marketing platform has predicted an exponential growth for news apps in 2020 in midst of the pandemic

exchange4media Staff Jul 1, 2020 2:08 PM

The COVID-19 campaign with 58 creatives ran back-to-back from April 4 to MAy 31

exchange4media Staff Jul 1, 2020 12:09 PM