covid
Saurabh Nath, Head of Brand Marketing, Swiggy, shares the insight behind the brand’s new campaign ‘Plate Date’
Anupama Sajeet Jan 10, 2023 8:56 AM
It’s been a harsh year for the tech space, with the economy taking a downturn post-war & the pandemic. Experts say the layoffs were part of a course correction but see reasons for better times
Nilanjana Basu Dec 19, 2022 8:42 AM
While in 2021-22, the spends stood at Rs 179.04 crore for print and Rs 101.24 crore for TV, this year till December it is Rs 91.96 crore for Print and Rs 76.84 crore for TV
exchange4media Staff Dec 14, 2022 8:32 AM
Industry observers note that while the global economy is facing a slowdown, the Indian festive market won’t face a significant setback due to the positive consumer sentiment
Sonam Saini Oct 12, 2022 8:48 AM
The campaign is based on a real-life experience and makes one think about the need to secure their loved ones
exchange4media Staff Oct 5, 2022 5:00 PM
The e4m Pitch CMO summit saw an insightful panel discussion on ‘Creating Meaningful Consumer Connections and Delivering Omnichannel Experiences’
exchange4media Staff Sep 26, 2022 4:15 PM
The campaign is based on a real-life experience and makes one think about the need to secure their loved ones
exchange4media Staff Sep 26, 2022 2:52 PM
Experts say factors such as rise in consumer spending and lifting of restrictions for on-ground events are driving the growth
Sonam Saini Sep 19, 2022 9:00 AM
Industry players positive that the sector will touch pre-Covid levels; freedom to be outdoors and emergence of new categories like online gaming and D2C brands identified as key growth drivers
Sonam Saini Aug 9, 2022 8:29 AM
Last two seasons, several big & small brands pitched for SMBs in their campaigns. But as things go back to normal after Covid, experts say, companies will now return to sales-oriented advertising
Mansi Sharma Jul 26, 2022 8:16 AM
At e4m Health Marcom Conference, industry experts deliberated on the topic of 'health as a sellable asset for marketers and brands'
exchange4media Staff Jul 20, 2022 2:43 PM
The Ipsos Essentials Survey 2022 also revealed that the world is grappling with three issues - Covid-19, inflation, and conflict in Ukraine
exchange4media Staff May 17, 2022 5:01 PM
As per industry estimates, the sector is expected to register a 12-15% growth as compared to the pre-pandemic levels
Sonam Saini May 17, 2022 8:45 AM
Corporate Affairs teams work with key stakeholders like government, municipals, hospital setups to frame policies, IEC material, and streamline communication to beat misnomers & grapevines
Shrabasti Mallik May 3, 2022 8:52 AM
Red Lab’s 4th report in its Google Trends 2021 series says that 80% of Indian respondents said it was important to find a trusted source of information, compared with before COVID-19
exchange4media Staff Apr 23, 2022 7:20 PM
At the recently held IPRCCC, a panel of industry experts discussed ‘how the ‘confluence of media is shaping and changing the narrative’
exchange4media Staff Apr 13, 2022 2:06 PM
The #TakeThree campaign has been conceptualised against the backdrop of the receding third Covid wave and the new vaccination drive for the third dose
exchange4media Staff Feb 21, 2022 1:03 PM
With Google releasing Year in Search report, Sapna Chadha, VP, Marketing-India, SE Asia & S Asia, Google Asia Pacific, spoke to e4m about relevance of search, India’s digital transformation & more
Naziya Alvi Rahman Feb 10, 2022 8:43 AM
Google annual Year in Search report also reveals that 2021 saw an acceptance of a blended lifestyle with an approximately 350% growth in interest in 'hybrid workplace'
exchange4media Staff Feb 9, 2022 3:30 PM
