covid
Conceptualized by FCB India, the TVC is being leveraged across all platforms, including digital, TV and OOH
exchange4media Staff 1 hour ago
While ad rates haven’t shown any significant drops, there hasn’t been any increase in the same since 2019. Newspapers are targeting to touch 2019 numbers before increasing rates
Tasmayee Laha Roy Jul 20, 2021 8:54 AM
With the new season of the Premier League starting on August 14, we speak to passionate followers of the game, marketers and fans alike to understand how deep-rooted is the PL craze in India
Neeta Nair Jul 20, 2021 8:34 AM
US health officials warn that the rise in Covid-19 deaths and infections in the country is mainly hitting unvaccinated communities
exchange4media Staff Jul 17, 2021 12:53 PM
The campaign has been conceptualized and created by McCann World Group
exchange4media Staff Jul 11, 2021 10:00 AM
The film is based on a social awareness experiment conducted by the brand in the metros
exchange4media Staff Jul 10, 2021 4:00 PM
The film is part of the brand's ‘Healthy India Hamdard India’ initiative
exchange4media Staff Jul 10, 2021 8:34 AM
According to a 80 dB study, majority of young adults surveyed, have given government a thumbs down in performance for managing pandemic, climate crisis and gender issues
exchange4media Staff Jul 8, 2021 5:08 PM
According to InMobi's Second Wave Lockdown Audience Insights Report, entertainment, gaming, music app usage peaked in second wave
exchange4media Staff Jul 8, 2021 12:48 PM
From being a taboo topic to being at the centre of discussion in the pandemic era, mental health issues are being seen in a new light by the advertising world, said experts
Mansi Sharma Jul 8, 2021 8:47 AM
According to estimates, the total inactive base could be in the range of 4-5 million
Javed Farooqui Jul 8, 2021 8:08 AM
Actors Ayushmann Khurrana, Bhumi Pednekar and Dia Mirza have come together to take Tata Tea #SabKeLiye #JaagoRe pledge
exchange4media Staff Jul 5, 2021 6:47 PM
Sinha, CEO & Chief Strategy Officer, Leo Burnett South Asia, shares that most of the agency’s new acquisitions are integrated mandates
Misbaah Mansuri Jul 5, 2021 8:12 AM
The industry, however, agrees that the campaign has the potential to stand out and start a conversation against vaccine hesitancy
Mansi Sharma Jul 2, 2021 7:38 AM
The industry, however, agrees that the campaign has the potential to stand out and start a conversation against vaccine hesitancy
Mansi Sharma Jul 2, 2021 7:36 AM
The programming will feature eminent personalities from the medical field as well top political leaders
exchange4media Staff Jul 1, 2021 12:39 PM
Guest Column: Vinit Kapahi, Head of Marketing, Aviva India, details ways in which consumer behaviour towards insurance has involved
Vinit Kapahi Jun 30, 2021 2:03 PM
The 'Bravehearts’ campaign encapsulates the compelling real-life stories of the unsung Covid heroes & their humanitarian initiatives
exchange4media Staff Jun 29, 2021 6:44 PM
The BCCI will remain the hosts of the event, which will be held from 17 October to 14 November 2021
exchange4media Staff Jun 29, 2021 4:17 PM
