covid
IPL 2020?blur=25

Industry watchers say the pandemic left little time for brands to prep in terms of marketing strategies, leading to a dearth of variation in messaging

Ruhail Amin 6 hours ago

Times OOH Cricket Activation?blur=25

The OOH player currently has two of their clients, MCX and Delta Faucets, on board for the digital activation

Noel Dsouza 7 hours ago

groupm?blur=25

‘Turn The Tide’ media playbook offers a perspective on the evolving consumer and media landscape, and recommends media strategies that businesses can deploy to drive efficient outcomes

exchange4media Staff Sep 25, 2020 4:11 PM

Covid OOH Ads Return in Mumbai?blur=25

OOH players say the new CSR Covid campaign by MCGM won’t restrict brands from wanting to invest in outdoor media and is a voluntary exercise

Noel Dsouza Sep 23, 2020 8:46 AM

alok mehta?blur=25

Padma Shri Alok Mehta, former President of the Editor's Guild of India spoke at the UPF International Conference on the of media s role in the covid crisis and conflicts in Asia Pacific

exchange4media Staff Sep 22, 2020 2:03 PM

Radio?blur=25

Top players share insights into why radio took a hit during the pandemic and how the upcoming quarter is shaping up for the medium

Eularie Saldanha Sep 22, 2020 9:12 AM

Max Life?blur=25

With #ProtectionFrontFootPe, the life insurer strengthens its commitment towards comprehensive financial protection off the field

exchange4media Staff Sep 21, 2020 1:27 PM

Dainik Bhaskar?blur=25

The special edition also packs in the much-needed positivity to counter the current pandemic-led environment, the Group has said

exchange4media Staff Sep 21, 2020 10:43 AM

Nikhil Rungta?blur=25

Nikhil Rungta, Country Manager, India Verizon Media, says 5G will unlock new creative realities led by immersive experiences to redefine brand relationships with consumers

Nafisa Shaheen Sep 21, 2020 9:15 AM

Delhi Capitals?blur=25

Through its digital initiative 'Salaam Dilli', Delhi Capitals recognised the contribution of some frontline workers from Delhi NCR

exchange4media Staff Sep 18, 2020 2:14 PM

Arjun Ranga?blur=25

Arjun M Ranga, Managing Partner, NR Group & Managing Director, Cycle Pure Agarbathies, says he expects double-digit growth in all the new segments that the company has entered

Simran Sabherwal Sep 18, 2020 8:36 AM

RCB?blur=25

RCB team will be spotted wearing #MyCovidHeroes Tribute Jersey through the season

exchange4media Staff Sep 17, 2020 3:32 PM

Governanace Now?blur=25

The former I&B Minister and Lok Sabha MP will talk about how he sees Covid-19 revival packages and plans of the government

exchange4media Staff Sep 17, 2020 2:24 PM

Contactless?blur=25

Consumers are looking at products and brands with a new lens, says ASSOCHAM-Primus Partners action report in collaboration with HUL

exchange4media Staff Sep 17, 2020 1:29 PM

OOH and IPL 2020?blur=25

OOH experts say that brand activations on the sporting event will see a huge dip this year but they are hopeful interest will pick up towards the second half of the tournament

Noel Dsouza Sep 16, 2020 9:14 AM

zee?blur=25

The healthcare requirements were handed over to the Karnataka government In the presence of CM B S Yediyurappa

exchange4media Staff Sep 15, 2020 4:06 PM

Facebook?blur=25

This programme covers 30,000 small businesses in more than 30 countries including India

exchange4media Staff Sep 15, 2020 3:13 PM

Juhi?blur=25

A TVC featuring Juhi will be on air across channels and platforms mid-September onwards

exchange4media Staff Sep 14, 2020 3:02 PM

Shereen Bhan?blur=25

Shereen Bhan, Managing Editor, CNBC-TV18 tells us more about the new line-up of programming and insights behind its launch

Dipali Banka Sep 14, 2020 1:22 PM

Disney Hotstar?blur=25

Experts claim, for brands, it will provide one-time access to the site on a cost-per-engagement basis, which means a more engaging brand experience than traditional banner advertising

Naziya Alvi Rahman Sep 14, 2020 8:56 AM