covid
Industry watchers say the pandemic left little time for brands to prep in terms of marketing strategies, leading to a dearth of variation in messaging
The OOH player currently has two of their clients, MCX and Delta Faucets, on board for the digital activation
‘Turn The Tide’ media playbook offers a perspective on the evolving consumer and media landscape, and recommends media strategies that businesses can deploy to drive efficient outcomes
exchange4media Staff Sep 25, 2020 4:11 PM
OOH players say the new CSR Covid campaign by MCGM won’t restrict brands from wanting to invest in outdoor media and is a voluntary exercise
Noel Dsouza Sep 23, 2020 8:46 AM
Padma Shri Alok Mehta, former President of the Editor's Guild of India spoke at the UPF International Conference on the of media s role in the covid crisis and conflicts in Asia Pacific
exchange4media Staff Sep 22, 2020 2:03 PM
Top players share insights into why radio took a hit during the pandemic and how the upcoming quarter is shaping up for the medium
Eularie Saldanha Sep 22, 2020 9:12 AM
With #ProtectionFrontFootPe, the life insurer strengthens its commitment towards comprehensive financial protection off the field
exchange4media Staff Sep 21, 2020 1:27 PM
The special edition also packs in the much-needed positivity to counter the current pandemic-led environment, the Group has said
exchange4media Staff Sep 21, 2020 10:43 AM
Nikhil Rungta, Country Manager, India Verizon Media, says 5G will unlock new creative realities led by immersive experiences to redefine brand relationships with consumers
Nafisa Shaheen Sep 21, 2020 9:15 AM
Through its digital initiative 'Salaam Dilli', Delhi Capitals recognised the contribution of some frontline workers from Delhi NCR
exchange4media Staff Sep 18, 2020 2:14 PM
Arjun M Ranga, Managing Partner, NR Group & Managing Director, Cycle Pure Agarbathies, says he expects double-digit growth in all the new segments that the company has entered
Simran Sabherwal Sep 18, 2020 8:36 AM
RCB team will be spotted wearing #MyCovidHeroes Tribute Jersey through the season
exchange4media Staff Sep 17, 2020 3:32 PM
The former I&B Minister and Lok Sabha MP will talk about how he sees Covid-19 revival packages and plans of the government
exchange4media Staff Sep 17, 2020 2:24 PM
Consumers are looking at products and brands with a new lens, says ASSOCHAM-Primus Partners action report in collaboration with HUL
exchange4media Staff Sep 17, 2020 1:29 PM
OOH experts say that brand activations on the sporting event will see a huge dip this year but they are hopeful interest will pick up towards the second half of the tournament
Noel Dsouza Sep 16, 2020 9:14 AM
The healthcare requirements were handed over to the Karnataka government In the presence of CM B S Yediyurappa
exchange4media Staff Sep 15, 2020 4:06 PM
This programme covers 30,000 small businesses in more than 30 countries including India
exchange4media Staff Sep 15, 2020 3:13 PM
A TVC featuring Juhi will be on air across channels and platforms mid-September onwards
exchange4media Staff Sep 14, 2020 3:02 PM
Shereen Bhan, Managing Editor, CNBC-TV18 tells us more about the new line-up of programming and insights behind its launch
Dipali Banka Sep 14, 2020 1:22 PM
Experts claim, for brands, it will provide one-time access to the site on a cost-per-engagement basis, which means a more engaging brand experience than traditional banner advertising
Naziya Alvi Rahman Sep 14, 2020 8:56 AM
