Saurabh Nath, Head of Brand Marketing, Swiggy, shares the insight behind the brand’s new campaign ‘Plate Date’

Anupama Sajeet Jan 10, 2023 8:56 AM


It’s been a harsh year for the tech space, with the economy taking a downturn post-war & the pandemic. Experts say the layoffs were part of a course correction but see reasons for better times

Nilanjana Basu Dec 19, 2022 8:42 AM


While in 2021-22, the spends stood at Rs 179.04 crore for print and Rs 101.24 crore for TV, this year till December it is Rs 91.96 crore for Print and Rs 76.84 crore for TV

exchange4media Staff Dec 14, 2022 8:32 AM

Festive season?blur=25

Industry observers note that while the global economy is facing a slowdown, the Indian festive market won’t face a significant setback due to the positive consumer sentiment

Sonam Saini Oct 12, 2022 8:48 AM

HDFC Life?blur=25

The campaign is based on a real-life experience and makes one think about the need to secure their loved ones

exchange4media Staff Oct 5, 2022 5:00 PM

Pitch CMO?blur=25

The e4m Pitch CMO summit saw an insightful panel discussion on ‘Creating Meaningful Consumer Connections and Delivering Omnichannel Experiences’

exchange4media Staff Sep 26, 2022 4:15 PM

HDFC Life?blur=25

The campaign is based on a real-life experience and makes one think about the need to secure their loved ones

exchange4media Staff Sep 26, 2022 2:52 PM


Experts say factors such as rise in consumer spending and lifting of restrictions for on-ground events are driving the growth

Sonam Saini Sep 19, 2022 9:00 AM


Industry players positive that the sector will touch pre-Covid levels; freedom to be outdoors and emergence of new categories like online gaming and D2C brands identified as key growth drivers

Sonam Saini Aug 9, 2022 8:29 AM


Last two seasons, several big & small brands pitched for SMBs in their campaigns. But as things go back to normal after Covid, experts say, companies will now return to sales-oriented advertising

Mansi Sharma Jul 26, 2022 8:16 AM

health panel?blur=25

At e4m Health Marcom Conference, industry experts deliberated on the topic of 'health as a sellable asset for marketers and brands'

exchange4media Staff Jul 20, 2022 2:43 PM


The Ipsos Essentials Survey 2022 also revealed that the world is grappling with three issues - Covid-19, inflation, and conflict in Ukraine

exchange4media Staff May 17, 2022 5:01 PM


As per industry estimates, the sector is expected to register a 12-15% growth as compared to the pre-pandemic levels

Sonam Saini May 17, 2022 8:45 AM


Industry is hopeful of touching pre-Covid numbers this season

Mansi Sharma May 5, 2022 8:33 AM

communication professionals?blur=25

Corporate Affairs teams work with key stakeholders like government, municipals, hospital setups to frame policies, IEC material, and streamline communication to beat misnomers & grapevines

Shrabasti Mallik May 3, 2022 8:52 AM


Red Lab’s 4th report in its Google Trends 2021 series says that 80% of Indian respondents said it was important to find a trusted source of information, compared with before COVID-19

exchange4media Staff Apr 23, 2022 7:20 PM


At the recently held IPRCCC, a panel of industry experts discussed ‘how the ‘confluence of media is shaping and changing the narrative’

exchange4media Staff Apr 13, 2022 2:06 PM


The #TakeThree campaign has been conceptualised against the backdrop of the receding third Covid wave and the new vaccination drive for the third dose

exchange4media Staff Feb 21, 2022 1:03 PM

Sapna Chadha?blur=25

With Google releasing Year in Search report, Sapna Chadha, VP, Marketing-India, SE Asia & S Asia, Google Asia Pacific, spoke to e4m about relevance of search, India’s digital transformation & more

Naziya Alvi Rahman Feb 10, 2022 8:43 AM

google report?blur=25

Google annual Year in Search report also reveals that 2021 saw an acceptance of a blended lifestyle with an approximately 350% growth in interest in 'hybrid workplace'

exchange4media Staff Feb 9, 2022 3:30 PM