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From nostalgia and qawwalis to algorithm-age fashion and Parkinson's empathy: Indian advertising finds its cultural footing this week
Aryendra Khan May 30, 2026 8:48 AM
The conferment of the Rashtra Ratna Sahitya Puraskar 2026 upon Ram Kamal Mukherjee is a celebration of artistic excellence, literary brilliance, and cultural contribution
e4m Staff May 29, 2026 2:11 PM
Bashir Badr, the celebrated Urdu poet known for his ghazals, passed away on 28 May 2026
e4m Staff May 28, 2026 3:42 PM
Kakar has been appointed as Senior Manager, Brand & Customer Experience for Galeries Lafayette in India
Rohit Ohri, ad veteran and Founder of OHRIGINAL, writes why AAAI must reinvent itself for a younger, AI-driven and rapidly evolving advertising ecosystem to remain relevant
Rohit Ohri May 23, 2026 1:11 PM
From backyard pitches to mothers' smiles, this week’s best ads found meaning in the moments that last
Aryendra Khan May 16, 2026 10:06 AM
Chitra Tripathi has worked with several television news networks, including ABP News, News24, ETV Network, Aaj Tak among others
e4m Staff May 11, 2026 2:24 PM
The company has also announced the elevation of Rahul Mahajan to the role of Vice President – Sales
Aman joins ACK after a successful tenure as Head of Marketing at Sony LIV
Prior to his elevation, Mahesh Mohite held the role of Sr Business Director - Planning and Investment (India Market) at the company
Prior to this, Mohit Dutta was with Mars for nearly a decade, and earlier with Hindustan Unilever and Shell
e4m Staff May 6, 2026 12:19 PM
Industry executives estimate influencer-led activations linked to IPL could touch Rs 700 crore in 2026, accounting for 16-18% of digital advertising spends around the tournament
Imran Fazal Apr 28, 2026 7:54 AM
From Ranveer Singh's Superstar moment to Sprite's minty cool-down, this week's campaigns blend cultural insight with creative craft
Aryendra Khan Apr 25, 2026 9:00 AM
Before joining Zee Media, Rohit Srivastava worked with Navbharat Live, Dainik Bhaskar Digital and The Free Press Journal
e4m Staff Apr 25, 2026 8:55 AM
Prior to this, Herjit S Bhalla served as a global executive at The Hershey Company
According to NDTV, with this change, the channel has put its new philosophy 'Bharat Ka Vishwas' as the focus
e4m Staff Apr 23, 2026 8:52 AM
WPP Creative APAC CEO Kyoko Matsushita has outlined the India mandate in an internal memo
e4m Staff Apr 21, 2026 12:42 PM
Notably, the Advertising Standards Council of India does not track radio advertising, creating a gap in oversight
Imran Fazal Apr 21, 2026 8:33 AM
According to an internal communication, Pathak is expected to lead efforts to elevate brand presence, deepen client relationships, and drive growth
Imran Fazal Apr 20, 2026 10:43 PM
In her most recent role, Aggarwal was Vice President – Media at Airtel
e4m Staff Apr 20, 2026 2:04 PM
Customer data strategy is shifting beyond CDPs toward modular, AI-driven architectures focused on unified, privacy-first, and activation-ready data systems.
Brij Pahwa Apr 17, 2026 1:11 PM
Subscription revenue from cable TV stood at ₹1186.2 crore for FY26, while Q4 revenue from the segment stood at ₹285 crore.
e4m Staff Apr 17, 2026 9:17 AM
The agency bagged the ‘Digital Marketing Agency of the Year’ honour for its impressive and outstanding work
e4m Desk Apr 15, 2026 10:58 PM
From Virat Kohli-Rohit Sharma’s bromance to Sachin Tendulkar’s presence, netizens were quick to pick on these moments
e4m Staff Apr 13, 2026 3:22 PM
The streaming platform has collaborated with the franchise to release a parody-led digital film inspired by Rohit Sharma’s viral meme, “Garden mein aaya hai kya?”
e4m Staff Apr 11, 2026 11:05 AM
Jain had been serving in the role on an interim basis following the departure of Thampy Koshy in April last year
e4m Staff Apr 11, 2026 9:50 AM
From Salman Khan's cashback minimalism to LEGO's football icons, here's what brands got right (and why) this month
Aryendra Khan Apr 4, 2026 9:01 AM
Prior to his elevation, Nitish Chopra held the role of Business Head at the company.
MarTech in 2026 is shifting from fragmented stacks to integrated systems driven by data, AI, and real-time decisioning.
Brij Pahwa Mar 30, 2026 4:02 PM
At the Pitch CMO Summit 2026, Samsung Ads India’s Nishit Kanchan outlines why the big screen is becoming a key platform for focused attention, measurable reach and targeted advertising
e4m Staff Mar 30, 2026 1:11 PM
Manoj Kadarla will lead Metasports’ marketing function across its current and upcoming portfolio
e4m Staff Mar 30, 2026 11:03 AM
e4m was the first to report that Singh will be joining as Managing Editor – Digital (Hindi & Vernacular languages)
e4m Staff Mar 27, 2026 8:16 PM
Interactive AI presence becomes a key highlight of the White House summit as conversations around human-robot interaction grow louder
Vaishnavi Deshpande Mar 26, 2026 3:25 PM
Famous Innovations has elevated four key leaders across strategy, partnerships, and creative functions at its Delhi office
e4m Staff Mar 23, 2026 8:27 AM
From McAloo Tikki to Formula 1, this week's best campaigns prove great ideas come in every shape
Aryendra Khan Mar 14, 2026 8:55 AM
Harshit Agrawal has over 16 years of experience across marketing, brand strategy, and digital transformation in the financial services and advertising sectors
e4m Staff Mar 11, 2026 12:24 PM
Prior to his promotion, Kshitiz Ahuja held the role of Senior Manager, Global Social Media
Gagandeep Bedi has been elevated to APAC Marketing Strategy and Operations
e4m Staff Mar 2, 2026 11:58 AM
Parikshit Luthra served as Senior Editor & Chief of Bureau at CNBC-TV18
