The teaser campaign includes a larger-than-life installation of a 3D model of a microphone at prime locations 

exchange4media Staff 9 hours ago


The Hindustan Times Editor-in-Chief interacted with Dr Annurag Batra, BW Businessworld & exchange4media Chairman & Editor-in-Chief, at e4m English Journalism 40 Under 40 Summit and Awards

exchange4media Staff Apr 28, 2022 8:39 AM

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Hindustan Unilever continued to be the most advertised group on TV this week

exchange4media Staff Apr 1, 2022 8:18 AM


The webinar ‘Naya Hindustan – Discovering the Hindi Heartland’ saw a group of marketers and media experts share interesting insights on the opportunities in the Hindi-speaking market

exchange4media Staff Mar 21, 2022 1:09 PM

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The brand promoted the election result day coverage through various traditional and new-age marketing tools

exchange4media Staff Mar 16, 2022 2:14 PM


The newspaper will also have a new tagline, ‘bharosa naye Hindustan ka'

exchange4media Staff Mar 9, 2022 4:42 PM

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The brand list this week saw several new entrants like Mortein, Thums Up, Colgate Vedshakti, Coca-Cola among others

exchange4media Staff Mar 4, 2022 8:28 AM

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Harpic Power Plus 10X Max Clean replaces Rummycircle to become the most advertised brand this week

exchange4media Staff Feb 18, 2022 1:06 PM

Achlendra Katiyar?blur=25

Katiyar was recently appointed as Chairman of Vadodara Chapter of 'Public Relations Council of India' (PRCI).

exchange4media Staff Jan 3, 2022 10:24 PM

pavan kaushik?blur=25

Before this, he was Vice President and Head of Corporate Communication at Hindustan Zinc for 12 years

exchange4media Staff Dec 7, 2021 11:57 AM


The newspaper had Money Heist character stickers that could be pulled out and used as stickers by fans

exchange4media Staff Dec 6, 2021 11:50 AM

Neha Dhupia?blur=25

The actor will appear in the digital advertisements of the brand as well as play an active role in Dermalogica India's social media campaigns

exchange4media Staff Nov 22, 2021 6:48 PM


Ecom-Online Shopping, Chocolates, and Tea were the new entrants among the top ten categories

exchange4media Staff Oct 29, 2021 8:31 AM


The quarter saw Domestic Consumer Growth of 11%

exchange4media Staff Oct 20, 2021 1:17 PM

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At e4m's fifth edition of Content Jam, HUL's Srinandan Sundaram addressed the challenges of dwindling consumer attention and how content is critical to driving new age commerce

exchange4media Staff Oct 11, 2021 8:23 AM


Hindustan Unilever continues to dominate the advertiser’s list

exchange4media Staff Oct 1, 2021 8:11 AM