go
Prior to this, she served as Senior Executive - Business Media Planning at WPP Media
The complaint also covered Google’s advertising policies and payment warnings displayed to users attempting to make payments to WinZo through Google Pay
The overhaul follows a €460 million fine imposed on Google by the European Commission in July for favouring its own services
The former Google executive has led Snap’s EMEA business for nearly four years
The move builds on Australia's increasingly aggressive stance on platform regulation
The investigation is understood to involve examining alleged off-balance sheet and financial transactions, along with government and political-led advertising campaigns
Instagram activity for 30 Cabinet ministers jumped 13% in a week of the PM's social media push, as political communication moves from speeches to Reels, personality-led content & engagement with youth
Guest Column: Ganapathy Viswanathan, Independent Comm. Consultant & Author, writes that wires and cables are evolving from commodities into trusted consumer brands
Ganapathy Viswanathan Sep 7, 2026 11:54 AM
A five-year CEO renewal approved on Friday was followed by a resignation on Monday. What changed at Godrej Consumer remains unexplained
Annurag Batra Sep 7, 2026 10:37 AM
From London to Los Angeles, the humble aloo bomb is doing what Indian diplomacy couldn't, writes Dr. Sandeep Goyal
Sandeep Goyal Sep 5, 2026 12:39 PM
e4m was the first to report that the ‘royalty pivot’ was emerging as a key angle in the Dentsu IT probe
Imran Fazal Sep 4, 2026 4:01 PM
The proposed framework is intended to set boundaries around the kind of videos, opinions and other content that government personnel can share online
At the Pitch CMO Summit, Gowthaman Ragothaman said that as India moves towards stricter consent management, brands will increasingly need explicit permission to use personal data for marketing
Sudhir Sitapati recently marked his birthday, offering an opportunity to reflect on more than two decades of leadership across India’s consumer business sector
The court previously found that Google unlawfully tied its publisher ad server to AdX, pushing publishers towards using both products and restricting the ability of rival ad exchanges to compete
Gowthaman Ragothaman, Founder and CEO of Saptharushi, on building ‘The Audience Company’, an attempt with neutral infrastructure and more
Shantanu David Sep 2, 2026 9:02 AM
The appointment follows a three-month global media pitch process initiated in March 2026
Prior to the promotion, she served as Senior Manager - Capacity Expansion & Launch Leader for the Fabric Liquids Business Unit
e4m Staff Sep 1, 2026 12:30 PM
Prior to this, Kovoor was in leadership roles with PepsiCo for over three decades
Advertisers remain cautious about paying a premium until ChatGPT Ads proves its ROI
Shantanu David Sep 1, 2026 8:48 AM
Prior to this, Faraz Sayed was with Tata Motors as Senior Media Manager
Dr. Raghavan will strengthen Astrum’s counsel to clients operating in a complex policy environment that invite intense regulatory scrutiny
e4m Staff Aug 31, 2026 2:49 PM
At Rs 150 per 10 seconds, the prescribed CTV video rate is more than twice the Rs 70 rate applicable to mobile and desktop video
e4m Staff Aug 31, 2026 9:50 AM
The government is trying to create a competitive ratings market while simultaneously making the ratings business more heavily regulated
Imran Fazal Aug 31, 2026 9:00 AM
The development comes amid devastating flash floods along the Nepal-Tibet border
e4m Staff Aug 29, 2026 6:43 PM
At the launch event held at Uprashtrapati Bhavan, New Delhi, the Vice President highlighted India’s rapid progress in Artificial Intelligence
e4m Staff Aug 29, 2026 12:32 PM
Goenka urged people to consider Chandra’s version of events before drawing conclusions
e4m Staff Aug 29, 2026 7:35 AM
Marketers and agency executives say conversational intent is potentially richer than conventional signals but the real hurdle is not intent but attribution
Shantanu David Aug 28, 2026 8:47 AM
Sidharth Malhotra will lead MMTC-PAMP’s new integrated campaign, ‘Purest And More’
e4m Staff Aug 27, 2026 3:44 PM
Gabbi’s association with Everlite comes at a time when lightweight jewellery is becoming increasingly relevant to how younger consumers shop, style and wear their jewellery
e4m Staff Aug 26, 2026 4:37 PM
Before joining Aditya Birla New Age Hospitality, Sharma was with Tata CLiQ Fashion
e4m Staff Aug 26, 2026 2:45 PM
Guest Column: Ganapathy Viswanathan explains why India’s demanding business environment is shaping global leaders and inspiring a new generation
Ganapathy Viswanathan Aug 26, 2026 2:17 PM
Dr. Sandeep Goyal compares KBC and Bigg Boss as contrasting television success stories, arguing that while KBC has evolved with its audience, Bigg Boss must reinvent itself to remain relevant
Sandeep Goyal Aug 26, 2026 8:29 AM
Guest Column: Gaurav Gopal Verma says people don’t just buy food; they buy how it makes them feel. Once you see that, everything about building a food brand changes
Gaurav Gopal Verma Aug 25, 2026 12:18 PM
For brands & agencies, the question is whether the AI badge will matter to consumers, and what happens when machines can identify machine-made content, even when humans cannot
Shantanu David Aug 25, 2026 8:56 AM
Officials raised concerns that changing advertisements and video content on LED screens could distract motorists and increase accident risks
e4m Staff Aug 24, 2026 12:28 PM
The tribunal directed Jagat Gouri Cable Net to return the 194 STBs in good and working condition within two months of the judgment
Imran Fazal Aug 24, 2026 8:27 AM
Guest Column: Dr. Sandeep Goyal decodes why KBC’s new theme line is not an advertising message but a product repositioning
Sandeep Goyal Aug 24, 2026 8:15 AM
Prior to PepsiCo, Smita was was heading Communications at Godrej Enterprises Group
Explore this week's standout ad campaigns from Flipkart, Google, and more, showcasing creativity, humour, and a courtroom clash in the advertising world.
Aryendra Khan Aug 22, 2026 10:03 AM