gec
Abhay Duggal’s past roles include stints at Zee Entertainment Enterprises Limited, Reliance Broadcast Network, Havells India Ltd among others
e4m Staff Apr 24, 2026 12:31 PM
Earlier, she served as Associate Vice President for the Sony GEC Cluster
e4m Staff Feb 24, 2026 6:40 PM
Even as ‘Mann Sundar’ on Dangal and ‘Yeh Rishta Kya Kehlata Hai’ on Star Plus continued to deliver, some new entries recorded sharp spikes while others faltered
e4m Staff Aug 22, 2025 8:55 AM
JioHotstar sets new benchmark as ‘Kyunki’ becomes the biggest digital launch in GEC fiction
From reboots to repackaged dramas, broadcasters seem increasingly inclined to revisit the past rather than take creative risks with fresh ideas, say experts
Aditi Gupta Jul 10, 2025 9:13 AM
While many channels maintained steady performance, a few standout changes have reshaped the rankings, particularly among the top players
e4m Staff Jun 12, 2025 10:11 AM
As per industry experts at a panel discussion, channels have been hesitant to move away from proven formulas, leading to an oversaturation of similar content
e4m Staff Mar 13, 2025 1:41 PM
Prior to this, Deepika Abrol was with GHCL Limited as Head of Corporate Communications
e4m Staff Jan 14, 2025 1:59 PM
The strong advertiser interest in reality shows is also evident in their sponsorship lineups
Aditi Gupta Nov 11, 2024 9:11 AM
Retaining traditional audiences and offering exclusive content are crucial for GECs to sustain ad revenue in a shifting media landscape, say experts
Aditi Gupta Nov 8, 2024 8:53 AM
The focus is now on compelling storytelling, innovation & adaptation without second-guessing what viewers want, say production heads
Aditi Gupta Nov 4, 2024 9:00 AM
Industry experts weigh in on the factors that led to the decline and offer insights for advertisers to reassess their strategies
Aditi Gupta Oct 24, 2024 8:38 AM
Daily soaps, once a prime-time staple, are now witnessing shift of viewers to digital platforms. Is it time to revive GEC soaps?
Tasmayee Laha Roy and Aditi Gupta Oct 23, 2024 9:36 AM
While the ratings show a shift in viewership trends, industry experts dived deep into the challenges faced by GECs, such as changing audience preferences and the growing dominance of digital platforms
Aditi Gupta and Chehneet Kaur Oct 1, 2024 9:14 AM
As per a TAM AdEx report, while the ad volume share of GECs was 30% from Jan to June 2024 same as the previous H1, news channels had a share of 27% in H1 2024, up by 2% from 25% in H1 2023
Aditi Gupta Aug 23, 2024 9:01 AM
Kartik Mahadev, the CMO for Content SBU Brand Management at Zee, challenges the notion that pay TV is on the decline at the e4m Business Leaders Retreat
While distribution methods (terrestrial, cable, satellite, streaming) have changed, the core value of TV, which is mass impact, remains relevant, say experts
Tasmayee Laha Roy Jul 30, 2024 9:06 AM
Industry experts say factors such as lack of innovative formats, competition from OTT platforms and rising content costs are discouraging advertisers
Aditi Gupta & Sonam Saini Jul 25, 2024 9:11 AM
The 5-6 member task force is likely to have representations from general entertainment (GEC), news, sports and other genres, e4m has learnt
e4m Staff Feb 27, 2024 1:06 PM
Manoranjan Grand paid the highest price, Rs 21.25 crore, for a slot on the platform
Sonam Saini Feb 27, 2024 8:58 AM
Since Sun TV will debut in the Hindi-speaking market, it makes perfect sense for the network to launch the GEC on FTA. Withdrawal of the big four can also be an advantage for the channel, say experts
Sonam Saini Feb 26, 2024 9:05 AM
The pubcaster sold 13 slots in the last two days of the FreeDish MPEG-2 auction
Sonam Saini Feb 21, 2024 8:06 AM
Vaz, Disney Star Head – Network Entertainment Channels, spoke to e4m on Star Plus completing 150 weeks in the leadership position, the Sunday programming strategy, advertisers’ response and more
Sonam Saini Apr 6, 2023 8:31 AM
As part of the campaign, the channel acknowledged the work done by its competitors
exchange4media Staff Nov 23, 2022 1:12 PM
Content volume has risen due to increase in the number of TV channels, but revenue of production houses has not increased as much because the ad revenue is not growing satisfactorily, say producers
Sonam Saini Nov 22, 2022 9:06 AM
The GEC genre contributed 28% of the ad volume share of overall advertising across different genres, says TAM Media's half yearly report for 'Advertising in GEC Genre'
exchange4media Staff Sep 28, 2022 8:19 AM
The channel marked the day with over twenty environment-related stories and news, and launched educative and interactive platforms for the viewers to participate
exchange4media Staff Jun 6, 2022 2:21 PM
The channel is targeted towards engaging with the HSM audiences
exchange4media Staff Jun 6, 2022 11:45 AM
Under the leadership of Vibhu Agarwal, Atrangii will be helmed by Nivedita Basu
exchange4media Staff Apr 27, 2022 4:01 PM
The new channel expands Shemaroo’s presence in the broadcast business adding to its existing portfolio of FTA channels, Shemaroo TV and Shemaroo MarathiBana
exchange4media Staff Apr 13, 2022 12:51 PM
Industry watchers say that the pullout of channels like Star Utsav, Zee Anmol, Colors Rishtey and Sony Pal will also benefit news channels in the form of more slots being allotted to Bucket C
exchange4media Staff Mar 10, 2022 10:04 AM
As per TAM AdEx data, the ad volumes in the GEC genre started recovering from July ’21 onwards to reach the highest in October ’21, thanks to the festive season
exchange4media Staff Jan 25, 2022 8:29 AM
As per the report, GEC overtook News as the most popular channel genre in terms of advertising in the year 2021
exchange4media Staff Jan 19, 2022 9:02 AM
Despite challenges of the second wave, the industry continued to entertain audiences by delivering fresh content throughout the year
Sonam Saini Jan 3, 2022 9:09 AM
The channel will air the mega stage event held for the relaunch of the musical reality show on January 2, 2022
exchange4media Staff Dec 29, 2021 5:01 PM
Experts suggest the overlapping can be a game-changer for both the networks and the industry as advertisers can achieve high GRPs in a cost-efficient manner through 'combo-deals'
Sonam Saini Dec 27, 2021 9:39 AM
Viewers are expected to witness more than 12-15 new shows in the last two months of the year 2021
Sonam Saini Nov 17, 2021 8:47 AM
Apart from Disney- Star, the category is left with only two players, Viacom18 and ZEEL, with their six channels
Sonam Saini Nov 8, 2021 8:57 AM
TRAI has also said that it will not allow the additional burden to fall on the consumers
Javed Farooqui Oct 21, 2021 8:45 AM
The upcoming weeks will bring in a plethora of new shows and movies on the network including the come back of ‘Dance+’ on Star Plus after two years
exchange4media Staff Oct 19, 2021 4:12 PM
Consumers may eventually have to fork out more money for popular channels; experts think this could push some TV households to shift completely to the OTT side
Javed Farooqui Oct 18, 2021 8:39 AM
The broadcaster is also planning to launch 16 new channels between December and January
exchange4media Staff Oct 16, 2021 8:15 AM
In 2019, Sun TV Network had put the launch of Sun Marathi on hold due to slowdown in the economy
exchange4media Staff Oct 11, 2021 8:36 AM
Broadcasters believe that an encouraging festive season may be in the offing after August 2021 recorded the highest ad volumes on TV since the second lockdown in April 2021
Sonam Saini Sep 28, 2021 9:08 AM
Terming the past year as a fantastic one, Kevin Vaz, Head of Entertainment, Star & Disney India, tells us why Star India remains focused on regional markets to forge deeper connections with audiences
Simran Sabherwal Sep 15, 2021 8:42 AM
Nandini Singh, Channel GM & Business Head, Star Pravah, explains why brands should invest in Maharashtra separately at e4m Upfront: Festival Edition
exchange4media Staff Sep 3, 2021 3:27 PM