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Shekhar Sharma Joins Hashtag Orange as Senior Partner for Growth?blur=25

Prior to WPP, Shekhar Sharma held leadership positions at The Times of India and India Today

e4m Staff 15 hours ago

Delhi HC Challenges MeitY on Delayed Gamban App Unblocking Decision?blur=25

The high court has asked Centre to grant gambling-harm prevention platform a personal hearing; government to return with timeline

Imran Fazal 1 day ago

The Odyssey Movie Review?blur=25

Christopher Nolan's adaptation of Homer's epic transforms mythology into a poignant meditation on war, trauma, memory and the enduring search for home

e4m Staff 1 day ago

Sam Mathie Elevated to Media Activation & Performance Director at Unilever?blur=25

Before joining Unilever, Sam Mathie spent three years at Adobe

e4m Staff 1 day ago

TV?blur=25

Among the proposals being discussed are differentiated advertising norms for different channel genres, revised thresholds or a more flexible framework

Imran Fazal Jul 17, 2026 8:25 AM

Prime Video and MX Player Unite for Enhanced Advertising Solutions?blur=25

Brands can opt for shoppable formats integrated in the shows or sponsor premium content, Prime Video has said

e4m Staff Jul 16, 2026 5:49 PM

Raj Nayak's Leadership: A Promising Future for YAAP?blur=25

Dr Annurag Batra answers questions on Raj Nayak’s appointment as the Chairman and MD, and on the future of leadership of YAAP

Annurag Batra Jul 16, 2026 4:18 PM

Ajay Gupte Joins Dentsu India as New COO to Drive Transformation?blur=25

Partnering closely with Harsha Razdan, CEO, South Asia, Ajay will accelerate dentsu's transformation by advancing strategic priorities and strengthening a future-ready operating model

e4m Staff Jul 15, 2026 4:23 PM

Nikhil Mehrotra Joins Zscaler as Senior Director of Marketing?blur=25

Prior to this, Nikhil Mehrotra was with Nutanix as Director, Field Marketing - India

e4m Desk Jul 15, 2026 11:35 AM

Rajeev Beotra’s ‘Chronicles from Mehra World’?blur=25

In the second part of Rajeev Beotra’s ‘Chronicles from Mehra World’, the journey continues with humour, fitness, self-discovery and reinvention

Rajeev Beotra Jul 14, 2026 5:00 PM

Ketan Deorankar Joins Hybrid as Director of Growth for INSEA?blur=25

He has previously managed media planning and buying for BMW India across digital, print, OOH and partnerships

e4m Staff Jul 14, 2026 1:12 PM

Rema Vasan Appointed Global President of Social and Creator at WPP?blur=25

In her new position, Vasan will lead capability transformation for The Coca-Cola Company

e4m Desk Jul 14, 2026 10:59 AM

Ankur Parmar | Mahindra Lifespace Developers Ltd?blur=25

Ankur Parmar, CMO of Mahindra Lifespace Developers Ltd, says AI is reshaping search, customer journeys and agency relationships, changing how brands are discovered, built and trusted

Sandhi Sarun Jul 14, 2026 8:59 AM

Sunil Gautam?blur=25

exchange4media wishes Sunil Gautam a very happy birthday and celebrates a remarkable legacy that continues to inspire India's communications fraternity

e4m Staff Jul 13, 2026 9:31 PM

Pallavi A. Singh Joins Genpact as VP of AI & Data Advisory?blur=25

Singh was previously associated with Providence India as Executive Director - AI & Data, Enterprise Transformation

e4m Staff Jul 10, 2026 4:48 PM

Naveen Kundu Takes Majority Stake in VOYAGE 1 to Transform Travel?blur=25

Naveen Kundu will lead the integrated business as Board Chairman & CEO

e4m Staff Jul 10, 2026 2:26 PM

WhatsApp Username Feature?blur=25

Messaging platform submits its reply to the Centre's notice, while officials assess whether the proposed feature adequately addresses concerns over online fraud, impersonation and cybercrime

e4m Staff Jul 10, 2026 1:23 PM

Vishal N. Sharma Joins J Brrothers as India Operations Head?blur=25

Following a seven-year term at JioStar as marketing director, Vishal N Sharma joins US-based J Brrothers LLC as Head of India Operations

e4m Staff Jul 10, 2026 9:53 AM

Brands Shift to Consent-Driven Marketing for Lasting Relationships?blur=25

As third-party cookies crumble and privacy law tightens its grip, marketers are discovering that the most valuable currency in advertising today is not attention, but trust

Anuja Jain Jul 10, 2026 9:03 AM

Kyle Harman-Turner named Chief Creative Officer at Dentsu Creative UK?blur=25

Prior to this, Kyle Harman-Turner was with AMV BBDO as Executive Creative Director

e4m Desk Jul 9, 2026 7:01 PM

Key CEOs Transforming India's Television News Landscape?blur=25

In the first part of this series, we celebrate 6 business leaders who built institutions that allowed journalism to scale

Ruhail Amin Jul 9, 2026 6:19 PM

Sam Tomlinson Takes the Helm as CEO of Mediasense?blur=25

Sam Tomlinson succeeds Jamie Posnanski who has returned to the United States to focus on personal commitments

e4m Staff Jul 9, 2026 10:25 AM

Brands Leverage Billboards for Social Media Engagement?blur=25

From interactive billboards to experiential activations, brands are designing campaigns that people photograph, share and turn into content, extending their reach far beyond the street

Shalinee Mishra Jul 9, 2026 9:15 AM

Jasmin Sohrabji?blur=25

At a time when the Indian media agency landscape was dominated by established networks, Sohrabji embraced the challenge of building a new agency from the ground up

e4m Staff Jul 8, 2026 6:24 PM

Ahmed Sayeed Becomes CMO of Korek Telecom, Focusing on Growth?blur=25

Ahmed Sayeed has been associated with Korek Telecom for over 5 years

e4m Desk Jul 8, 2026 6:03 PM

Lionel Messi?blur=25

From Messi's redemption arc to Egypt's tournament exit, brands found plenty to work with on social media

Aryendra Khan Jul 8, 2026 2:03 PM

AI Adoption Could Boost Indian MSMEs by Over $490 Billion, Says Google Report?blur=25

The report says digital adoption has helped nearly 60% of MSMEs achieve double-digit revenue growth with AI expected to unlock up to 30-35% improvement in profitability for businesses

e4m Staff Jul 8, 2026 12:06 PM

India's TV Ratings Revolution: Who Will Shape the Future of Viewing??blur=25

Dr Annurag Batra decodes the question of whether the industry is ready for an entirely new way of measuring audiences

Dr Annurag Batra Jul 8, 2026 11:30 AM

Industry Leaders Honor Atul Hegde's Legacy in Digital Marketing?blur=25

Peers recall his humility, entrepreneurial spirit and unwavering belief in digital innovation, saying his absence leaves a void in both the industry and their personal lives

Sandhi Sarun Jul 7, 2026 4:47 PM

Amit Duggal Joins Pravis as Founding Chief Growth Officer?blur=25

He has held senior positions at Essence, Omnicom Media Group, Madison and Mindshare

e4m Staff Jul 7, 2026 9:16 AM

Brands Shift Focus of Websites from Sales to Consumer Engagement?blur=25

Experts say company websites need to evolve from a transaction platform to a brand's most authentic destination with emphasis on structured product information, rich content and accurate data

Sunidhi Vijay Jul 6, 2026 9:07 AM

MIB?blur=25

Several legal experts also questioned whether the MIB is the appropriate authority to issue such directions in the first place

Imran Fazal Jul 4, 2026 5:47 PM

JAKSON Engineers Welcomes Alexey Ustinov as New Independent Director?blur=25

Ustinov has held senior leadership roles with leading global energy and engineering organisations, including Siemens Energy and Cummins

e4m Staff Jul 3, 2026 5:51 PM

Aditya Gupta?blur=25

Gupta is currently evaluating leadership opportunities in brand marketing, integrated marketing, digital transformation, consumer growth and marketing communications

e4m Staff Jul 3, 2026 1:21 PM

Faisal Hawa Joins Lavasource as Chief Growth Officer?blur=25

Hawa has more than two decades of experience in enterprise technology, professional services, and workforce transformation

e4m Staff Jul 3, 2026 9:48 AM

Zee Transforms FIFA Rights into Subscription Success, Says Ajit Varghese?blur=25

In a LinkedIn post, Ajit Varghese, Partner and CEO, Madison World, has shared his views on Zee's acquisition of the FIFA World Cup 2026 broadcast rights

e4m Staff Jul 2, 2026 7:20 PM

Stephanie Antonelli Takes Charge as Global Chief Transformation Officer at WPP?blur=25

Prior to this, Stephanie Antonelli was with VML as Global Chief Business Transformation Officer

e4m Desk Jul 2, 2026 6:42 PM

Rasesh Upadhyay Appointed Deputy CFO at Sony Pictures Networks India?blur=25

Rasesh Upadhyay brings his extensive experience in finance, strategy and business transformation to this role

e4m Desk Jul 2, 2026 6:36 PM

Ranjan Malik, Co-founder of Primalise?blur=25

Guest Column: Ranjan Malik, Co-founder of Primalise, writes on the hidden pattern behind stalled restructures, failed culture programmes, sluggish digital initiatives and disappointing AI rollouts

Ranjan Malik Jul 2, 2026 4:57 PM

AI Revolutionizes Brand Awareness: The New Marketing Landscape?blur=25

Guest Column: Arpit Srivastava, Associate Director, Xiaomi India, decodes how awareness leads to consideration, consideration led to a click, and so on

Arpit Srivastava Jul 2, 2026 3:27 PM

Mudit Kalia Joins MSM Unify as Associate VP for CampusOS in India?blur=25

Kalia joins MSM Unify with more than 14+ years of experience spanning higher education, business development, strategic partnerships, and business transformation

e4m Staff Jul 2, 2026 11:18 AM

Abhishek Joshi Takes Helm as CEO of KLAY for Early Childhood Growth?blur=25

Joshi has held senior leadership roles at Licious, Jubilant FoodWorks HUL and GCMMF

e4m Staff Jul 2, 2026 10:37 AM

The evolution of strategic silence strategy?blur=25

Has strategic silence become a reputational risk? Industry leaders weigh in on its impact, future challenges, common misconceptions and where communicators should draw the line

Ritika Upmanyu Jul 2, 2026 10:00 AM

Rahul Dubey Takes Charge as Chief Growth Officer at Publicis Sapient?blur=25

Dubey will be based in New York and report into Publicis Sapient CEO Nigel Vaz

e4m Desk Jul 2, 2026 8:26 AM