forma
Rakesh Menon?blur=25

One agency, 19 years, a PR Grand Prix, and now a seat on the Cannes jury. Rakesh Menon of Ulka says the category has never been more rigorous, or more necessary

Aryendra Khan 22 hours ago

Furhan Ahmed Takes Charge as Head of Digital Transformation at Tata Consumer Products?blur=25

Ahmed has previously held roles at Gabriel & Co., AstraZeneca, Unilever India, RB and Oracle India

e4m Staff 22 hours ago

iCubesWire Appoints Aditya Singh, Nishant Sharma, and Sanjeeda Khan as CEOs?blur=25

Sahil Chopra, Founder of iCubesWire, will assume the role of Chairman, iCubesWire Group

e4m Staff 1 day ago

MutualFundWala x Team Pumpkin?blur=25

The agency will focus on scaling the brand’s online presence and driving investor registrations and SIP conversions through targeted digital interventions

e4m Staff 1 day ago

Rahul Chatterjee Promoted to SVP & Head of Marketing at Niva Bupa?blur=25

In his expanded role, Rahul will continue to lead Niva Bupa's integrated marketing function,

e4m Staff 1 day ago

Priyadarshan Garg Takes the Helm as CEO of Diligent Media Corporation?blur=25

Priyadarshan Garg has taken charge as the CEO from June 1

e4m Staff 1 day ago

The rise of the trust stack in India’s digital economy?blur=25

As India's DPDP Act reshapes the data economy, consent is quietly becoming a balance sheet asset and the companies building the architecture around it may define the next decade of digital commerce

Anuja Jain 1 day ago

Digital Advertising Thrives Amid Economic Uncertainty in 2026?blur=25

TAM AdEx’s Feb-April 2026 data shows one clear winner: digital. While TV, radio & print remained restrained or volatile, digital advertising stayed sharply above the average-month benchmark

Kanchan Srivastava 1 day ago

Alkimyx Global Launches as Independent Strategic Communications Firm?blur=25

Through Alkimyx Global, he plans to deepen the firm's focus on strategic advisory, reputation management, and influence-building for businesses

e4m Staff Jun 1, 2026 4:39 PM

Ajay Rajan Takes Charge as MD & CEO of Protean eGov Technologies?blur=25

Prior to joining Protean, he served at YES Bank as Country Head – Transaction Banking, Government, Multinational & New Economy Business, IBU & Knowledge Units

e4m Staff Jun 1, 2026 4:26 PM

Yaap?blur=25

While revenue from operations rose 21% YoY to Rs 184.89 crore in FY26, total income increased 22% to Rs nearly 189 crore

e4m Staff Jun 1, 2026 2:15 PM

Delhi Court Ruling Reshapes Brand Keyword Strategies in India?blur=25

Market observers and players say ruling a positive move for leader brands, opens a route for legal recourse & levels playing field; category, brand keyword investment likely to see an acceleration

Anuja Jain Jun 1, 2026 8:59 AM

Ram Raghavan Promoted to Chief Marketing Officer at Colgate-Palmolive?blur=25

He most recently served as President - Enterprise Oral Care at Colgate-Palmolive

e4m Staff May 30, 2026 7:31 AM

Empowering Women Entrepreneurs: Insights from Industry Leaders?blur=25

The 6th edition of e4m PR & Corp Comm Women Achievers Summit 2025 brought together women entrepreneurs and industry leaders who discussed how entrepreneurship is rapidly evolving in India

e4m Staff May 29, 2026 1:42 PM

Sachin Sharma, LinkedIn?blur=25

Sachin Sharma, Head, LinkedIn Marketing Solutions, India, says AI-led search and LLMs are reshaping how audiences discover information, products, and expertise

Sunidhi Vijay May 29, 2026 9:09 AM

Are Brands Embracing AI-Native Agencies in Advertising??blur=25

While agencies are marketing AI as a differentiator, brands may be judging them on traditional metrics: strategic thinking, cultural understanding, creativity, responsiveness, and business impact

Shantanu David May 29, 2026 8:44 AM

BW Legal World?blur=25

BW Legal World’s latest issue explores the philosophy, governance, and leadership shaping the future of law beyond individual legacy and towards enduring institutions

e4m Staff May 28, 2026 6:36 PM

HT Media?blur=25

Hindustan Media Ventures’ total income for the quarter stood at Rs 229.49 crore

e4m Staff May 28, 2026 4:45 PM

BW Businessworld?blur=25

The issue focuses on two developments. One, with the legal risk and infrastructure capital, whereas the other is about creativity, tech, innovation, defining where Indian business is headed together

e4m Staff May 28, 2026 2:27 PM

Sonia Manglani Takes on New Role as Associate VP at GCPL?blur=25

In this new role, Manglani will lead Shopper Marketing for the e-commerce channel, along with driving innovations portfolio and digital transformation initiatives

e4m Desk May 28, 2026 1:59 PM

internet?blur=25

The Parliamentary Committee on Communications and Information Technology is reportedly preparing to summon representatives from Google, Meta, X and Amazon

e4m Staff May 27, 2026 4:51 PM

Dr Sandeep Goyal?blur=25

Guest Column: Dr. Sandeep Goyal writes on what Goafest can borrow from other global festivals of media and creativity

Sandeep Goyal May 27, 2026 8:26 AM

WPP Media?blur=25

The network bagged 72 metals including 21 gold metals, 27 silver and 24 bronze metals across categories

e4m Desk May 26, 2026 7:02 PM

IKEA?blur=25

The brand won 3 gold metals, 3 silver and 3 bronze metals across categories for its outstanding work

e4m Desk May 26, 2026 7:02 PM

Wavemaker?blur=25

The agency bagged 33 metals in total including 8 gold metals, 14 silver and 11 bronze metals across categories

e4m Desk May 26, 2026 7:01 PM

e4m Performance Marketing Awards?blur=25

While WPP Media was named ‘Network of the Year’, Wavemaker won ‘Agency of the Year’ title & IKEA bagged ‘Brand of the Year’ honour

e4m Desk May 26, 2026 6:56 PM

e4m Performance Marketing Awards 2025?blur=25

The awards aim to recognise outstanding work in performance-driven campaigns, innovation in digital marketing and business impact across categories

e4m Desk May 26, 2026 11:56 AM

Meta AI?blur=25

A quiet restructuring is unfolding inside Meta’s AI-native ad ecosystem, say experts, as automation replaces manual controls

Anuja Jain May 26, 2026 9:01 AM

Manisha Verma Attends IMPACT 50 Most Influential Women 2025?blur=25

Manisha Verma is Additional Chief Secretary- Skills, Employment, Entrepreneurship & Innovation Dept., Government of Maharashtra

e4m Desk May 26, 2026 8:07 AM

e4m Performance Marketing Awards?blur=25

The awards aim to recognise outstanding work in performance-driven campaigns, innovation in digital marketing and business impact across categories

e4m Desk May 25, 2026 5:52 PM

Tom Duff Gordon Joins OpenAI as VP, Head of EMEA Policy?blur=25

In his new role, Gordon will lead policy-related efforts for Europe, the Middle East and Africa (EMEA)

e4m Desk May 25, 2026 5:03 PM

Videos, Events, B2B Services & Bot Paywalls: Publishers rewrite playbook amid traffic loss?blur=25

The collapse of referral certainty is forcing publishers to rethink what digital media businesses should look like in an AI-first internet

Kanchan Srivastava May 25, 2026 9:04 AM

Anu Gupta Elevated to Chief Transformation Officer at Starbucks?blur=25

Prior to her promotion, Anu Gupta held the role of SVP - Strategic Planning and Finance

e4m Desk May 22, 2026 2:47 PM

Sun TV posts Rs 883 crore as Q4 revenue from operations?blur=25

Total income for the quarter came in at Rs 982 crore, slipping 17% YoY

e4m Staff May 22, 2026 12:07 PM

Emami's Ad Spend Increases by 12% in Q4 FY26?blur=25

Revenue from Operations declined by 4% to ₹925 crore during Q4FY26

e4m Staff May 21, 2026 5:19 PM

Goafest 2026: Dheeraj Sinha & Dr. Annurag Batra on Advertising's Future?blur=25

Dr. Annurag Batra, Chairman & Editor-in-Chief of BW Businessworld Group and e4m, spoke to Dheeraj Sinha, CEO-McCann Group, on key opportunities and challenges reshaping the Indian ad industry

e4m Staff May 21, 2026 3:21 PM

Havas Paris | Format?blur=25

Format will retain its name, structure and operating model

e4m Staff May 20, 2026 8:02 AM

Dentsu's Q1 Performance: India and Japan Drive Growth?blur=25

While APAC saw organic decline of 7.5% and Americas declined 3%, Japan and India achieved organic growth

e4m Staff May 18, 2026 1:44 PM

e4m Performance Marketing Awards?blur=25

The jury will be chaired by Mainak Dhar, Managing Director of McCain Foods in India

e4m Desk May 15, 2026 8:16 AM

Sandeep Ghosh Appointed as Trilegal's First CEO to Drive Growth?blur=25

Most recently, Sandeep Ghosh was Group Country Manager, India and South Asia at Visa

e4m Staff May 13, 2026 11:14 AM

Nicolas Tran Dinh elevated to APAC Digital and Media Director at Colgate-Palmolive?blur=25

In this role, Dinh will lead the full-funnel Media, GEO and Digital Transformation across the region

e4m Desk May 12, 2026 12:55 PM

Ramarko Sengupta joins NDTV leadership team?blur=25

Ramarko Sengupta has over two decades of experience across digital, television, print, and wire journalism

e4m Staff May 11, 2026 2:47 PM

Rahul Khona returns to Starbucks India as Chief Technology Officer?blur=25

Previously, Khona served as Director of Technology (CIO) at Tim Hortons (Singapore, Malaysia and Indonesia)

e4m Staff May 11, 2026 10:33 AM

Simone Quistgaard promoted at WPP Media Denmark?blur=25

Simone Quistgaard has been promoted to Executive Strategy Director, Growth Marketing & Brand

e4m Desk May 7, 2026 2:01 PM

Digital Advertising?blur=25

New research suggests that the content environment in which a digital ad appears is not a secondary factor, but a key driver of campaign performance across categories

Anuja Jain May 7, 2026 9:18 AM