forma
Market observers and players say ruling a positive move for leader brands, opens a route for legal recourse & levels playing field; category, brand keyword investment likely to see an acceleration
Anuja Jain Jun 1, 2026 8:59 AM
He most recently served as President - Enterprise Oral Care at Colgate-Palmolive
e4m Staff May 30, 2026 7:31 AM
The 6th edition of e4m PR & Corp Comm Women Achievers Summit 2025 brought together women entrepreneurs and industry leaders who discussed how entrepreneurship is rapidly evolving in India
e4m Staff May 29, 2026 1:42 PM
Sachin Sharma, Head, LinkedIn Marketing Solutions, India, says AI-led search and LLMs are reshaping how audiences discover information, products, and expertise
Sunidhi Vijay May 29, 2026 9:09 AM
While agencies are marketing AI as a differentiator, brands may be judging them on traditional metrics: strategic thinking, cultural understanding, creativity, responsiveness, and business impact
Shantanu David May 29, 2026 8:44 AM
BW Legal World’s latest issue explores the philosophy, governance, and leadership shaping the future of law beyond individual legacy and towards enduring institutions
e4m Staff May 28, 2026 6:36 PM
Hindustan Media Ventures’ total income for the quarter stood at Rs 229.49 crore
e4m Staff May 28, 2026 4:45 PM
The issue focuses on two developments. One, with the legal risk and infrastructure capital, whereas the other is about creativity, tech, innovation, defining where Indian business is headed together
e4m Staff May 28, 2026 2:27 PM
The Parliamentary Committee on Communications and Information Technology is reportedly preparing to summon representatives from Google, Meta, X and Amazon
e4m Staff May 27, 2026 4:51 PM
Guest Column: Dr. Sandeep Goyal writes on what Goafest can borrow from other global festivals of media and creativity
Sandeep Goyal May 27, 2026 8:26 AM
The awards aim to recognise outstanding work in performance-driven campaigns, innovation in digital marketing and business impact across categories
e4m Desk May 26, 2026 11:56 AM
A quiet restructuring is unfolding inside Meta’s AI-native ad ecosystem, say experts, as automation replaces manual controls
Anuja Jain May 26, 2026 9:01 AM
The collapse of referral certainty is forcing publishers to rethink what digital media businesses should look like in an AI-first internet
Kanchan Srivastava May 25, 2026 9:04 AM
Total income for the quarter came in at Rs 982 crore, slipping 17% YoY
e4m Staff May 22, 2026 12:07 PM
The winner of the media mandate will be announced next week, e4m has learnt
Imran Fazal May 22, 2026 9:02 AM
Dr. Annurag Batra, Chairman & Editor-in-Chief of BW Businessworld Group and e4m, spoke to Dheeraj Sinha, CEO-McCann Group, on key opportunities and challenges reshaping the Indian ad industry
e4m Staff May 21, 2026 3:21 PM
While APAC saw organic decline of 7.5% and Americas declined 3%, Japan and India achieved organic growth
e4m Staff May 18, 2026 1:44 PM
Most recently, Sandeep Ghosh was Group Country Manager, India and South Asia at Visa
e4m Staff May 13, 2026 11:14 AM
In this role, Dinh will lead the full-funnel Media, GEO and Digital Transformation across the region
e4m Desk May 12, 2026 12:55 PM
Ramarko Sengupta has over two decades of experience across digital, television, print, and wire journalism
e4m Staff May 11, 2026 2:47 PM
Previously, Khona served as Director of Technology (CIO) at Tim Hortons (Singapore, Malaysia and Indonesia)
e4m Staff May 11, 2026 10:33 AM
New research suggests that the content environment in which a digital ad appears is not a secondary factor, but a key driver of campaign performance across categories
Anuja Jain May 7, 2026 9:18 AM


























