festive
The campaign is based on two concepts: the first version is based on ‘Legends of Onam’ and the second version is based on ‘Unspoken Onam Ritual’
With TRPs suspended at the start of the crucial festive planning cycle, advertisers may divert budgets to digital platforms where campaign performance can be measured in real time
Imran Fazal Jul 3, 2026 8:59 AM
A weak monsoon could squeeze rural incomes, raise food inflation and slow consumption in price-sensitive markets. But marketers say the impact may not be uniform
Kanchan Srivastava Jul 3, 2026 8:45 AM
Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season
Kanchan Srivastava Jun 1, 2026 9:12 AM
Brands have rolled out campaigns, focusing on festive buying and new beginnings
Vaishnavi Deshpande Apr 18, 2026 12:25 PM
The focus has shifted from just festive promotions to solving consumer anxieties around fluctuating gold prices
Shalinee Mishra Apr 15, 2026 11:58 AM
Traditionally, festive and occasion-led periods such as Holi, Eid and Mother’s Day saw brands lean heavily on TV, print and outdoor to drive mass reach
Sunidhi Vijay Mar 23, 2026 9:31 AM
The digital film ‘Dil Aise Eid Manaye’ has been conceptualised by Leo India
e4m Staff Mar 5, 2026 12:10 PM
Dr Indu Ballani, Consultant Dermatologist, explains that while Holi is a festival of joy, skin can suffer from abrasion and harsh chemicals if proper care is not taken
e4m Staff Mar 3, 2026 11:05 AM
Pongal has evolved into a short, high-intent consumption window with brands moving away from momentary festive advertising towards experience-led, cultural storytelling, note industry observers
Pooja Yadav Jan 16, 2026 9:32 AM
This year, Sankranti posts draw on tradition, everyday cultural cues, and simple greetings as brands connect with audiences during the harvest festival
Vaishnavi Deshpande Jan 14, 2026 4:16 PM
The quick commerce segment is growing at 8–9% annually, the report says
Industry voices are divided on whether GST cuts have translated into higher TV ad revenues or merely acted as a confidence catalyst for brands that were already gearing up for the festive quarter
Aditi Gupta Nov 26, 2025 9:01 AM
TV and digital media saw no ad lift in Sept–Oct despite the festive season, reveals TAM data, with experts blaming the slump on the RMG ban
Kanchan Srivastava Nov 17, 2025 9:00 AM
e4m caught up with marketers and industry heads to understand how they identify meaningful metrics versus festive noise, and what they actually learn from the ad frenzy once the lights dim
Pooja Yadav Nov 14, 2025 9:36 AM
Industry estimates suggest that e-commerce and quick-commerce platforms together grew 25% year-on-year this festive season
Pooja Yadav Nov 10, 2025 8:51 AM
As festive ad spends touch ₹51,000 crore, creative agencies reveal that this year’s real surge was driven by sharper ideas, data-led storytelling and a new balance between emotion and efficiency
Anuja Jain and Aryendra Khan Nov 5, 2025 9:34 AM
South Asia CEO Harsha Razdan tells e4m that dentsu remains resilient, clocking Rs 500-crore-plus in media billings across 140 clients and maintaining double-digit growth
Tasmayee Laha Roy Nov 3, 2025 9:02 AM
Experts say 5–8% of festive ad spends shifted from marketplaces to D2C this season
Pooja Yadav Nov 3, 2025 8:37 AM
For Indian marketers, Halloween 2025 proved that micro-occasions can generate macro engagement
Soumya Gawri Nov 1, 2025 8:28 AM
The answer lies in a mix of commercial opportunism, youth demographics, globalized media, and the universal appeal of fun
e4m Staff Oct 31, 2025 2:36 PM
The shift has been years in the making but came into sharp focus this festive period
Shantanu David Oct 31, 2025 9:13 AM
The campaign has been conceptualised and executed by Tonic Worldwide
e4m Staff Oct 30, 2025 11:00 AM
A 5–7% uptick in spends and a print-led recovery signal that tax reform, not just festival demand, is driving the next phase of AdEx growth
Chehneet Kaur Oct 30, 2025 9:24 AM
The campaign has been conceptualised by Thought Blurb Communications
e4m Staff Oct 29, 2025 10:44 AM
Experts told e4m that most brands and quick commerce platforms use this downtime to build capacity, launch new categories, or expand into new towns
Pooja Yadav Oct 29, 2025 9:13 AM
The ban has left nearly Rs 1,500 crore in expected RMG ad investments off the table, including Rs 150–200 crore that would typically have been spent during the festive window, say experts
Aditi Gupta Oct 29, 2025 9:01 AM
This Chhath Puja, brands reimagined tradition through storytelling, on-ground acts, and digital engagement, creating a vibrant bridge between culture and contemporary India
Shalinee Mishra Oct 28, 2025 6:14 PM
The campaign urges people to go beyond personal celebrations and spread joy to those who are often forgotten or left out
e4m Staff Oct 27, 2025 12:44 PM
The campaign draws inspiration from the everyday moments that define the spirit of the festival
e4m Staff Oct 26, 2025 8:00 AM
Festive ad season, once rife with bots and fraud, is now seeing a shift toward AI-driven, real-time anti-fraud measures that combine human oversight with machine intelligence, say experts
Shantanu David Oct 24, 2025 9:03 AM
FCB Kinnect’s Neville Shah believes the real measure of success lies in building work that lasts, not just wins that add up
Soumya Gawri Oct 23, 2025 9:23 AM
From premium LED billboards to rural haats and temple towns, brands across categories are opting for OOH, reaffirming that outdoor is back in the core media mix, assert industry players
Chehneet Kaur Oct 23, 2025 9:07 AM
The campaign tells the story of a visually impaired brother expressing his gratitude and love for his sister
e4m Staff Oct 22, 2025 2:50 PM
Behind the glow of festive performance reports lies an open secret: a rising share of that activity isn’t human at all
Shantanu David Oct 22, 2025 9:06 AM
Jewellery ad volumes for August–September 2025 grew 130% over 2023 levels and 93% over 2024, according to TAM Media Research
Pooja Yadav Oct 22, 2025 9:04 AM
The campaign highlights how each of Welspun One’s developments represents far more than physical infrastructure
e4m Staff Oct 21, 2025 9:00 AM
Ananya Panday is marking this Diwali with a personal take on the season’s warmth, light, and togetherness
e4m Staff Oct 21, 2025 8:59 AM
The campaign has been conceptualised by the creative agency Green Chutney
e4m Staff Oct 21, 2025 8:59 AM
The TVCs have been released in English, Hindi, Tamil, Telugu, and Kannada
e4m Staff Oct 20, 2025 8:46 AM
A look at campaigns that turned the festive frenzy into pure creative sparkle
Aryendra Khan Oct 20, 2025 8:45 AM
We take a look at iconic campaigns that have captured the essence of Diwali in all its warmth, chaos, and joy
Soumya Gawri Oct 18, 2025 9:40 AM
The campaign is being rolled out across multiple platforms and markets, engaging audiences over the next six months
e4m Staff Oct 17, 2025 10:11 AM
According to industry buzz, there is a clear preference for short-form video during the festive rush, with formats such as Reels and YouTube Shorts commanding 20–25% higher fees than static posts
Shalinee Mishra Oct 17, 2025 9:00 AM
The campaign was part of HP India’s larger festive initiative #TuJashnBan, meaning ‘Be the celebration’
Soumya Gawri Oct 17, 2025 8:28 AM
Diwali advertising is evolving – moving away from sentimental tropes toward humour, wit, and relatability, as brands tap into modern moods and digitally native consumer sensibilities
Soumya Gawri Oct 17, 2025 8:07 AM
