festive
Manish Aggarwal - Director - Bikano?blur=25

Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt. Ltd., elaborates more on the impact of Covid on the business and its recovery strategies

exchange4media Staff Jan 7, 2021 8:36 AM

FlixPriveHD?blur=25

Santa won’t be paying you a visit this year owing to the pandemic but you can still end this year with joys and laughter

exchange4media Staff Dec 23, 2020 3:19 PM

Pramesh Arya?blur=25

Arya, Executive Director- Marketing, Dalmia Cement (Bharat) Limited, discusses leveraging technology for the brand's marketing and customer care needs

Nafisa Shaheen Dec 21, 2020 9:00 AM

Tribhuwan Joshi?blur=25

Tribhuwan Joshi, Brand Communication, Public Relations & CSR, Fujifilm, talks on new business strategies, altered communications, marketing interventions, festive season offerings, and more

Nafisa Shaheen Dec 15, 2020 8:40 AM

recap?blur=25

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Dec 12, 2020 8:41 AM

Mirchi?blur=25

Prashant Panday, Managing Director & CEO, Mirchi, on the transformation of the iconic Radio Mirchi brand into a city-centric, entertainment company

Christina Moniz Dec 10, 2020 8:50 AM

radio festive revenue?blur=25

Industry leaders witnessed a positive outcome during the time with a 50% value growth in revenue as compared to pre-festive months and saw a 75% recovery level from the pandemic downfall

Noel Dsouza Dec 10, 2020 8:50 AM

BBC?blur=25

In a conversation with exchange4media, Vishal Bhatnagar, Sales Director, South Asia, BBC Global News, talks about the TRP scam’s impact on the news genre, the festive season and much more 

Sonam Saini Dec 10, 2020 8:30 AM

Auto?blur=25

Data for the period (October 1- November 27) shows the category registered 5.86 million seconds this year, as against 2.39 million seconds in 2019 for the same period

exchange4media Staff Dec 7, 2020 8:56 AM

TV?blur=25

Experts say this festive year, AdEx grew nearly 10% over last year's festive period, mainly due to several big properties, such as IPL, which were launched during this period after being postponed

Sonam Saini Dec 7, 2020 8:49 AM

OOH festive spends revenue?blur=25

While some OOH industry leaders say there was a 40% increase in revenue from pre-Covid days, others say it was visibly muted when compared to last year’s festive season

Noel Dsouza Dec 7, 2020 8:34 AM

Shaun?blur=25

In a conversation with exchange4media, Shaun Nanjappa Chendira, Head of Advertising Sales, South Asia, Discovery Network, talks about the network’s growth during festive period and more

Sonam Saini Dec 3, 2020 8:51 AM

TV?blur=25

This festive season, the ecom, F&B and auto sectors rose by 54%, 20% and 3% in Aug-Nov’20 while retail witnessed a drop of 17%, according to TAM data

exchange4media Staff Nov 26, 2020 9:06 AM

Sonika Chandra?blur=25

Sonika Chandra, VP, Business Development & Strategic Partnerships, PhonePe, shares more on the growing digital payments infrastructure, PhonePe’s Switch platform & on the ongoing festive season

Nafisa Shaheen Nov 24, 2020 9:00 AM

senco?blur=25

Considering the festive season an opportune time to connect with the audiences, the jewellery brand advertised on JCDecaux Street Furniture in Delhi

exchange4media Staff Nov 20, 2020 3:32 PM

kashyap vadapilli?blur=25

Vadapalli, CMO of online furniture retailer Pepperfry, revealed that the company brought down its ad spends from Rs 170 crore on advertising in FY19 to Rs 120 crore in FY20

Misbaah Mansuri Nov 19, 2020 9:22 AM

pooja?blur=25

Brands are focussing more on emotions to engage with audience now, says Pooja Garg Khan, Head Corporate Communications, Panasonic India in the latest edition of ‘e4m PR and Corp Comm Festive Series’

Nafisa Shaheen Nov 18, 2020 9:33 AM

Radio Diwali ad spends?blur=25

As per industry heads, brands have been cautious but there has been an upward swing compared to the last quarter

Noel Dsouza Nov 18, 2020 8:31 AM

levista?blur=25

The campaign has been conceptualized and produced by Happy Unicorn

exchange4media Staff Nov 16, 2020 4:05 PM