ecosys
Competitor keyword bidding generated an estimated $50 billion a year for Search platforms globally. India's courts have now decided that it was never theirs to sell
Anuja Jain Jun 1, 2026 4:55 PM
Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season
Kanchan Srivastava Jun 1, 2026 9:12 AM
Harsh Deep Chhabra, Global Head – Media at Godrej Consumer Products, discusses how FMCG companies are adjusting media strategies amid supply-side disruptions and geopolitical tensions
Imran Fazal May 28, 2026 9:25 AM
Shipra Wahi will report to Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue
e4m Staff May 26, 2026 4:28 PM
Apart from entrepreneurship, Tripathy has also emerged as a prominent mentor, angel investor and industry thought leader
e4m Staff May 24, 2026 12:15 PM
A connected entertainment ecosystem bringing together Streaming Platforms, live TV, and premium smart viewing into a single seamless experience across mobile and Smart TV under one unified platform
NATIVE CONTENT May 20, 2026 1:04 PM
While APAC saw organic decline of 7.5% and Americas declined 3%, Japan and India achieved organic growth
e4m Staff May 18, 2026 1:44 PM
Guest Column: Adman Prabhakar Mundkur writes that the future will not belong to independent agencies that merely offer services but to those that build networks
Prabhakar Mundkur May 14, 2026 9:03 AM
For cable and DTH operators, migration of price-sensitive households to Free Dish reduces the pool of paying subscribers, directly impacting revenues, share stakeholders
Aditi Gupta May 14, 2026 8:52 AM
Sunil Rao was previously part of the leadership team at Amazon Web Services
e4m Staff Apr 30, 2026 3:09 PM
Vempati, who joined the BARC board in 2024, has stepped down citing personal reasons
Imran Fazal Apr 23, 2026 12:15 PM
Rahul Nag was Director – Brands, Communications and Partnerships at Pocket FM
e4m Staff Apr 20, 2026 3:41 PM
Early adopters say the intersection of programmatic and influencer marketing drives real business outcomes, allowing marketers to match brand messaging with customer profiles & preferences
Shalinee Mishra Apr 20, 2026 8:47 AM
Kotian will oversee a diverse portfolio of key channels including Zee Marathi, &TV, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope
e4m Staff Mar 25, 2026 11:14 AM
Rohiet Ghildyaal, AVP of Business Development for APAC at Eyeota, a Dun & Bradstreet company, decodes the evolving digital advertising ecosystem
NATIVE CONTENT Mar 17, 2026 12:55 PM
Company announces expansion of focus toward first-party data collaboration, CTV ecosystems, premium media supply and proprietary marketing technology
e4m Staff Mar 10, 2026 2:08 PM
Prior to joining Amazon, Menka Asrani served as Head of Brand Solutions – BigBang.Social at Collective Artists Network
e4m Staff Feb 27, 2026 1:34 PM
As 65 to 70 per cent of digital ad spends consolidate around big tech and retail ecosystems, the open web is being forced into a decisive performance reset, opine industry leaders
Anuja Jain Feb 27, 2026 9:27 AM
Khemka, WPP Media’s President–Client Solutions says India’s agency ecosystem is undergoing a structural reset as data, tech & evolving client mandates redefine talent, capabilities and growth models
Kanchan Srivastava Feb 26, 2026 9:07 AM
EVready is an eco-friendly initiative by News First across television and digital platforms
e4m Staff Feb 18, 2026 2:22 PM
He joins from Google where he most recently served as Director – Omnichannel Businesses
e4m Staff Feb 11, 2026 4:02 PM
The appointments reflect a strategy to build a dedicated Connected TV ecosystem spanning product design, editorial experience, distribution & arevenue
e4m Staff Jan 15, 2026 10:39 AM
Investors are backing execution-led sectors, from deep tech and enterprise software to healthcare and Bharat-focused fintech, note industry pundits
Anuja Jain Jan 12, 2026 9:33 AM
Brands to sharpen strategy to make marketing more accountable, engaging and increasingly AI-led, industry leaders tell e4m
Kanchan Srivastava Dec 26, 2025 8:56 AM
At e4m Confluence 2025, Teads India MD Tarun Ummat champions a unified data and attention-led omnichannel model to repair the cracks in India’s splintered media ecosystem
e4m Staff Nov 12, 2025 7:39 AM
AI platforms are evolving to prioritise seamless integration into users’ everyday lives, rather than focusing solely on intelligence
Anuja Jain Oct 6, 2025 8:22 AM
As digital platforms shift from search to answers and now to generative engines, brands and marketers are reimagining strategies to stay discoverable in an AI-first world
Anuja Jain Sep 15, 2025 10:37 AM
Sources confirmed to e4m that a meeting recently took place between IBDF members and TAM
e4m Staff Oct 10, 2024 4:47 PM
With the focus now being on zero-party, first-party data, for marketers aiming to deliver tailored experiences the digital news ecosystem presents challenges & opportunities, say industry observers
Shantanu David Sep 12, 2024 9:05 AM
The report examines major shifts and outlines best practices in investment strategies
exchange4media Staff Mar 10, 2023 12:51 PM
Nipun Arora, Hardik Kapdi & Mangesh Shinde have collaborated to launch the omnichannel location-based advertising agency
exchange4media Staff Aug 30, 2022 10:52 AM
According to Analysis by Oxford Economics, the YouTube creative ecosystem also supported 6,83,900 jobs
exchange4media Staff Mar 5, 2022 8:18 AM
Former Director & CEO of Ecosys OOH, Banerjee will start his stint with Moving Walls on February 1
exchange4media Staff Jan 29, 2021 3:46 PM
Abbas, Managing Director, Encompass and President EEMA, on the initiatives taken to get the experiential industry back on track and new strategies for the events ecosystem
exchange4media Staff Oct 17, 2020 1:05 PM
Ahead of the festive season, OOH experts share their outlook for this year's market, and the brand categories that are showing interest
Noel Dsouza Oct 14, 2020 9:16 AM
The Director and CEO of Ecosys OOH resigns from his post after serving the Publicis-owned agency for over 5 years
exchange4media Staff Oct 13, 2020 11:56 AM
In the current COVID economic scenario, brands will be able to leverage the unified measurement system in the OOH ecosystem to a large extent, point out experts
Noel Dsouza Jul 6, 2020 8:34 AM
‘Mobile Marketing Ecosystem Report 2020’ delves into trends impacting consumers and marketers, and highlights why it’s necessary to go beyond traditional realms of digital marketing
exchange4media Staff Feb 18, 2020 1:52 PM
At the previous edition of NEONS Awards & Conference, Banerjee, the Director & CEO, Ecosys OOH, spoke about the power of value proposition in the Out Of Home industry
exchange4media Staff Feb 13, 2020 12:53 PM
The newly created entity will see the coming together of Arc Worldwide, Solutions and Ecosys OOH
exchange4media Staff Feb 4, 2020 10:20 AM









