ecosys
The fourth patent filing reinforces Vertoz’s focus on building proprietary technology that connects intelligence, automation, media, and execution across the advertising value chain
e4m Staff Jul 15, 2026 3:31 PM
Guest Column: Mohit Mehra, Founder, MCode Ventures, explores why the next broadcast playbook will be written around fan experiences
Mohit Mehra Jul 14, 2026 7:12 PM
OneXtel Communication Media will help strengthen Times Network’s branded content and experiential platforms across key sectors
e4m Staff Jul 14, 2026 2:25 PM
The programme aims at helping Indian game development studios transition from building games to creating globally competitive gaming businesses
e4m Staff Jul 14, 2026 12:22 PM
The campaign is based on two concepts: the first version is based on ‘Legends of Onam’ and the second version is based on ‘Unspoken Onam Ritual’
ON PURPOSE will support BISFF with strategic comms, media relations, and storytelling aimed at expanding the festival’s visibility and reinforcing Bengaluru’s position as a vibrant cultural hub.
Mehta brings over 20 years of experience across business strategy, marketing and content thought leadership
e4m Staff Jul 8, 2026 12:23 PM
Peers recall his humility, entrepreneurial spirit and unwavering belief in digital innovation, saying his absence leaves a void in both the industry and their personal lives
Sandhi Sarun Jul 7, 2026 4:47 PM
MSOs are proposing the creation of a unified Platform Services advertising network that will allow brands to execute campaigns across multiple cable operators
Imran Fazal Jul 6, 2026 8:52 AM
Khanna was earlier the Head-Sports & Live Experience Production Technology & Services
e4m Staff Jul 4, 2026 10:35 AM
Gandharv played a key role in strengthening Hybrid's presence in the Indian digital advertising ecosystem
Prior to this, Elton Ollerhead was with Ascendant Network as RMN Europe council member
Singh unveiled the new venture through his newsletter, Connectively, where he outlined his vision of creating a platform for thoughtful industry conversations
Edwin Charles Albert served as Head of Content - Product, Marketing and Partnerships at Airtel Digital
e4m Staff Jun 30, 2026 7:49 PM
Prabhjeet Singh will join OpenAI in September and report to Kiran Mani, Managing Director for Asia Pacific
The move reflects an increasingly common collaboration model in India's advertising ecosystem, where lead agencies partner with specialist media networks to deliver large, integrated mandates
Imran Fazal Jun 26, 2026 1:46 PM
More than 135 awards were presented across 65 categories as EEMA celebrated the professionals, partners and pioneers driving India's experiential ecosystem
e4m Staff Jun 25, 2026 1:11 PM
Vyas has been Chief Strategy Officer - India at WPP since January 2023
Prior to joining NBSL, Gaurav Kochhar led the UPI, Digital Payments and API Banking business at ICICI Bank
e4m Staff Jun 23, 2026 1:40 PM
AIDCF has already filed its counter submissions opposing the Centre's plea seeking vacation of the interim order granted by the court
Imran Fazal Jun 19, 2026 3:00 PM
Prashant recently resigned from Tata Consumer Soulfull where she was the Chief Marketing Officer
e4m Staff Jun 17, 2026 3:01 PM
Prior to joining Zoom, Arijit served as director of strategic partnerships at Genesys
e4m Staff Jun 17, 2026 2:28 PM
Prior to this, Zohair Shaikh was with BigBang.Social as GTM Strategy & Product Monetisation
Kumar is currently serving as Chief General Manager of BSNL’s Maharashtra circle
e4m Staff Jun 12, 2026 5:56 PM
This feature is in addition to contextual targeting technologies which Channel Factory is providing in its Proprietary AI tool
e4m Staff Jun 11, 2026 4:05 PM
With the company acquiring exclusive broadcast rights for India’s tour of Zimbabwe, Z looks set to widen its sports ambitions
Kanchan Srivastava Jun 11, 2026 9:38 AM
As Leo South Asia's CEO takes his seat on the Entertainment Lions for Gaming jury, he has a pointed message for brands that confuse gaming culture with gaming aesthetics
Aryendra Khan Jun 10, 2026 8:53 AM
Guest Column: Ganapathy Viswanathan writes consumers want to feel connected to brands in a more personal way and why reward points alone are no longer enough to create long-term loyalty
Ganapathy Viswanathan Jun 9, 2026 9:17 AM
Anand has worked with several prominent startups, including ReNew, Paytm and Zupee
Competitor keyword bidding generated an estimated $50 billion a year for Search platforms globally. India's courts have now decided that it was never theirs to sell
Anuja Jain Jun 1, 2026 4:55 PM
Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season
Kanchan Srivastava Jun 1, 2026 9:12 AM
In this role, Raj will focus on strengthening integrated sports, gaming and esports solutions by bringing together media, creative, CXM, data & partnerships
Prior to this, Sangeeta Bavi was with YourStory Media as Chief Operating Officer
Harsh Deep Chhabra, Global Head – Media at Godrej Consumer Products, discusses how FMCG companies are adjusting media strategies amid supply-side disruptions and geopolitical tensions
Imran Fazal May 28, 2026 9:25 AM
Shipra Wahi will report to Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue
e4m Staff May 26, 2026 4:28 PM
Apart from entrepreneurship, Tripathy has also emerged as a prominent mentor, angel investor and industry thought leader
e4m Staff May 24, 2026 12:15 PM
A connected entertainment ecosystem bringing together Streaming Platforms, live TV, and premium smart viewing into a single seamless experience across mobile and Smart TV under one unified platform
NATIVE CONTENT May 20, 2026 1:04 PM
While APAC saw organic decline of 7.5% and Americas declined 3%, Japan and India achieved organic growth
e4m Staff May 18, 2026 1:44 PM
Guest Column: Adman Prabhakar Mundkur writes that the future will not belong to independent agencies that merely offer services but to those that build networks
Prabhakar Mundkur May 14, 2026 9:03 AM
For cable and DTH operators, migration of price-sensitive households to Free Dish reduces the pool of paying subscribers, directly impacting revenues, share stakeholders
Aditi Gupta May 14, 2026 8:52 AM
Sunil Rao was previously part of the leadership team at Amazon Web Services
e4m Staff Apr 30, 2026 3:09 PM
Vempati, who joined the BARC board in 2024, has stepped down citing personal reasons
Imran Fazal Apr 23, 2026 12:15 PM
The conference will be followed by the the e4m Neons OOH Awards 2026 that celebrates creativity, innovation and excellence in outdoor advertising