ec
DEN?blur=25

The appointment was finalised at the 19th AGM of cable and broadband company

e4m Staff Sep 5, 2026 9:14 AM

Dentsu IT probe widens: ‘Royalty pivot’, election and government campaigns under scanner?blur=25

e4m was the first to report that the ‘royalty pivot’ was emerging as a key angle in the Dentsu IT probe

Imran Fazal Sep 4, 2026 4:01 PM

Prashant Halbe Joins Pronto as New Head of Brand?blur=25

Halbe joins Pronto from 82.5 India, where he served as Chief Strategy Officer

e4m Staff Sep 4, 2026 2:46 PM

OpenAI launches GPT-6 Astra?blur=25

Astra is also the first OpenAI model to trigger stronger safeguards under the company's safety protocol because of its cybersecurity capabilities

e4m Staff Sep 4, 2026 1:17 PM

Snapchat's Jayati Somani on Gen Z's Evolving Festive Shopping Trends?blur=25

Jayati Somani, Head of Industry – eCommerce, Travel & Casual Gaming, Snap Inc., says brands are facing the challenge of capturing and retaining attention in an increasingly cluttered media environment

e4m Staff Sep 4, 2026 1:12 PM

The Trade Desk Restructures, Reduces Workforce by 15% for Growth?blur=25

As per CEO Jeff Green, the restructuring will see The Trade Desk organise employees into smaller teams

e4m Desk Sep 4, 2026 12:47 PM

Jennifer Creegan Joins Disney as Head of Marketing Technology & Operations?blur=25

Creegan joins The Walt Disney Company after a 27-year career at Microsoft

e4m Desk Sep 4, 2026 12:36 PM

Moksh Chopra Takes Charge as Taco Bell's Market Lead for Indian Subcontinent?blur=25

Moksh Chopra has been with Yum! for 16 years and will be leading operations in India, Sri Lanka and Kuwait

e4m Staff Sep 4, 2026 12:07 PM

Dhaval Patel?blur=25

Prior to this, he was with WPP Media as Associate Vice President, Marketplace and Partnerships, India

e4m Desk Sep 4, 2026 11:58 AM

Murugavel Janakiraman Highlights Trust in Building Brand Love?blur=25

Murugavel Janakiraman, Founder, Chairman, Managing Director and CEO, Matrimony.com, spoke at Pitch CMO Summit on the foundation of brand building, personalisation in the age of algorithms and more

e4m Staff Sep 4, 2026 9:33 AM

Real-Money Gaming Firms Seek GST Relief Before Key Council Meeting?blur=25

The earlier revenue department methodology had resulted in potential demands of nearly Rs 2.5 lakh crore across the sector

Imran Fazal Sep 4, 2026 9:24 AM

Pitch CMO Summit 2026?blur=25

In a fireside chat at the Pitch CMO Summit, the Lumio marketing head told 91mobiles' Deepak Dhingra that AI should enhance the consumer experience quietly, not headline it

e4m Staff Sep 4, 2026 8:42 AM

Nvidia's $13 Billion Acquisition of Hugging Face: A Game Changer in AI?blur=25

Nvidia's acquisition of one of world's largest AI development platforms raises a question the advertising industry may soon have to confront: how much of AI infra will ultimately depend on one firm?

Shantanu David Sep 3, 2026 7:48 PM

Shahad Anand on the Impact of Context in Advertising Success?blur=25

At Pitch CMO Summit 2026 in Bengaluru, Shahad Anand, Business Head, Skylight Mediakart, makes the case for combining contextual relevance with creativity to win attention

e4m Staff Sep 3, 2026 5:36 PM

Gowthaman Ragothaman | Pitch CMO Summit 2026?blur=25

At the Pitch CMO Summit, Gowthaman Ragothaman said that as India moves towards stricter consent management, brands will increasingly need explicit permission to use personal data for marketing

e4m Staff Sep 3, 2026 4:08 PM

Masooma Sandeep?blur=25

Sandeep has been with Medtronic for over six years, moving through several senior communications leadership roles across geographies and business segments

e4m Staff Sep 3, 2026 3:18 PM

How Astrology Predicts Advertising's 30-Year Reinventions?blur=25

Vikkramm Chandirramani, astrologer, psychic and Founder of Futurescopes, decodes some of advertising’s most important periods of reinvention and the astrological patterns behind them

Vikkramm Chandirramani Sep 3, 2026 2:56 PM

Tukaram Mundhe?blur=25

The recent enforcement drive has resonated strongly with the public, connecting regulation with something deeply personal: the food we put into our bodies

Dr Annurag Batra Sep 3, 2026 12:53 PM

Dentsu?blur=25

Industry executives say royalty payments have increasingly become an area of attention as multinational companies rely more heavily on intangible assets

Imran Fazal Sep 3, 2026 12:16 PM

Hersh Bhandari?blur=25

Bhandari has built a reputation for combining commercial understanding with strong industry relationships and an ability to identify new business opportunities

e4m Staff Sep 3, 2026 9:24 AM

India's Ad Market Faces Measurement Crisis as Digital Dominates?blur=25

With IRS stalled, BARC ratings disrupted, no common OOH currency & radio seeking relevance, measurement gaps are making traditional media harder to justify - pushing ad dollars towards digital

Kanchan Srivastava Sep 3, 2026 8:58 AM

Pitch CMO Summit 2026: Insights on Brand Growth and Consumer Trends?blur=25

The conference will be followed by the sixth edition of Indian Marketing Awards – South

e4m Desk Sep 3, 2026 8:04 AM

Google Retains AdX After Court Rejects Breakup Proposal?blur=25

The court previously found that Google unlawfully tied its publisher ad server to AdX, pushing publishers towards using both products and restricting the ability of rival ad exchanges to compete

e4m Staff Sep 3, 2026 8:03 AM

MIB Unveils New Broadcasting Regulations to Streamline Industry Framework?blur=25

The draft Telecommunications (Television, Radio and Associated Services) Rules, 2026, notified on September 2, seek to consolidate regulations

Imran Fazal Sep 2, 2026 10:47 PM

GARGI NOMICS: The Perception Gap?blur=25

Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, explores the perception gap between what a business believes it is and how customers see it

Gargi Sarkar Sep 2, 2026 6:01 PM

Arnaud Belloni Takes Helm as CEO of FIAT, Abarth, and Lancia?blur=25

Belloni rejoins Stellantis from Renault Group, where he served as Global Chief Marketing Officer

e4m Staff Sep 2, 2026 3:02 PM

Shalabh Shrivastava Joins MediBuddy as Head of Operations?blur=25

Shrivastava brings over two decades of experience across consumer technology, e-commerce, retail and consulting

e4m Staff Sep 2, 2026 2:38 PM

Dinesh Shrinet Appointed Group Editor for Languages at Rekhta Foundation?blur=25

Dinesh Shrinet has three decades of experience across print and digital media

e4m Staff Sep 2, 2026 2:05 PM

WLDD Gains Strategic Investment from Adfactors PR and Vikas Khemani?blur=25

The investment will accelerate WLDD’s technology, creator network, owned-media platforms and brand-building capabilities

e4m Staff Sep 2, 2026 12:49 PM

Kanika Pal Joins DBS Bank as Senior VP and Head of CSR?blur=25

Kanika Pal was previously with the World Economic Forum for nearly 5 years

e4m Desk Sep 2, 2026 11:47 AM

FMCG Marketers Face Sugar Price Surge and Regulatory Challenges?blur=25

While sugar prices have surged 30%, rising cost of edible oil, wheat, cocoa adds to margin pressure; packaged food advertisers left to choose between cutting spends or protecting festive visibility

Kanchan Srivastava Sep 2, 2026 9:24 AM

Marc Dicko Appointed Chief Digital and Marketing Officer at L’Oréal SAPMENA?blur=25

Dicko will be based in Singapore and report to Vismay Sharma, president of L’Oréal SAPMENA

e4m Staff Sep 2, 2026 9:10 AM

Gowthaman Ragothaman Launches Saptharushi to Transform Marketing Infrastructure?blur=25

Gowthaman Ragothaman, Founder and CEO of Saptharushi, on building ‘The Audience Company’, an attempt with neutral infrastructure and more

Shantanu David Sep 2, 2026 9:02 AM

Instagram Limits Reach of AI-Generated Profiles Without Disclosure?blur=25

‘AI creator’ labels are being replaced with ‘AI-generated profile’ as brands increasingly experiment with synthetic creators and digital likenesses

Shalinee Mishra Sep 2, 2026 8:37 AM

Festive Season 2026?blur=25

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on why the festive season is not just about celebration, but a crucial season for business

Ganapathy Viswanathan Sep 2, 2026 8:21 AM

Havas’ Conran Design Mumbai Welcomes Tazeen Shaikh and Jervin D’Souza?blur=25

Tazeen Shaikh has been appointed Associate Creative Director, while Jervin D'Souza has been named Client Partner

e4m Staff Sep 2, 2026 8:04 AM

William Sharp Takes the Helm as CEO of BeeMedia?blur=25

Sharp was earlier the GM-Entertainment Technology with stc

e4m Staff Sep 1, 2026 5:54 PM

BW Businessworld examines Tata’s leadership change & fintech’s rise as infrastructure?blur=25

The issue brings together an in-depth look at Tata’s leadership transition and a comprehensive fintech package spanning AI, payments, lending, wealthtech and financial inclusion

e4m Staff Sep 1, 2026 5:45 PM

PR Professionals Wins PR Mandate for Spark Minda Group?blur=25

PRP will manage Spark Minda’s comprehensive PR strategy, including media relations, leadership profiling, thought leadership initiatives, corporate communications, and strategic stakeholder engagement

e4m Staff Sep 1, 2026 4:51 PM

Stephanie Hartgrove?blur=25

Previously, she served as Global Vice President, MedTech Communication and Public Affairs at Johnson & Johnson

e4m Staff Sep 1, 2026 2:39 PM

Kinshuk Gupta?blur=25

He joined TCS in November 2025, moving from Bharti Airtel after more than three years

e4m Staff Sep 1, 2026 2:26 PM

Vikrant Mudaliar Joins Cruise Money as Co-Founder to Transform Investing?blur=25

Mudaliar will work closely with founders Vinay Bharathwaj and Ganesh KV

e4m Staff Sep 1, 2026 2:01 PM

Ronitaa Italia Takes Creative Lead at BCCL's 1838?blur=25

Prior to this, Ronitaa was Editor-in-Chief of GoodHomes and Home and Design Trends magazines at Worldwide Media

e4m Staff Sep 1, 2026 1:59 PM

Regulatory Raids Hit Dentsu India Offices in Delhi and Mumbai?blur=25

Dentsu India faces renewed regulatory scrutiny, say sources. The raids are suspected to be conducted by the Income Tax department

Neeta Nair Sep 1, 2026 1:07 PM