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BW Legal World?blur=25

BW Legal World’s latest issue explores the philosophy, governance, and leadership shaping the future of law beyond individual legacy and towards enduring institutions

e4m Staff May 28, 2026 6:36 PM

Srividya Srinivasan Takes Over as CFO of P&G Hygiene and Health Care?blur=25

Srividya Srinivasan will succeed Gaurav Bhartia, who will step down as Chief Financial Officer on 30 June 2026

e4m Staff May 28, 2026 5:54 PM

Krishi Jagran?blur=25

The court set aside the interim injunction order dated 29 September 2020 to avoid further harm to the agricultural publisher and dismissed the suit, while also imposing a penalty of Rs 10 lakh

e4m Staff May 28, 2026 5:29 PM

Saugata Basuray Appointed Managing Director of Castrol India?blur=25

Saugata Basuray is currently the Wholetime Director and Interim Chief Executive Officer of Castrol India

e4m Staff May 28, 2026 4:22 PM

Bashir Badr?blur=25

Bashir Badr, the celebrated Urdu poet known for his ghazals, passed away on 28 May 2026

e4m Staff May 28, 2026 3:42 PM

Bhavna Chawla Promoted to Senior VP of Marketing at Kotak Mahindra Bank?blur=25

Before the promotion, she was serving as Vice President – Marketing at the bank

e4m Staff May 28, 2026 3:07 PM

VISA x SRK | A Sneak Peek into Power?blur=25

The partnership aims to reflect the aspirations of a fast-evolving India

e4m Staff May 28, 2026 2:54 PM

Suhel Seth?blur=25

Founder and Managing Partner of Counselage India, Seth built his reputation not just as a brand strategist, but as someone whose understanding of influence extended far beyond advertising boardrooms

e4m Staff May 28, 2026 2:33 PM

BW Businessworld?blur=25

The issue focuses on two developments. One, with the legal risk and infrastructure capital, whereas the other is about creativity, tech, innovation, defining where Indian business is headed together

e4m Staff May 28, 2026 2:27 PM

Raj Thakkar Joins dentsu India as Senior Director for Sports and Gaming?blur=25

In this role, Raj will focus on strengthening integrated sports, gaming and esports solutions by bringing together media, creative, CXM, data & partnerships

e4m Desk May 28, 2026 1:52 PM

ASCI Report Reveals Offshore Betting and Realty as Top Violators?blur=25

As per the report, of the 1,609 influencer ads processed 97.3% required modification, with over 54% promoting categories prohibited by law or where advertising is restricted

e4m Staff May 28, 2026 11:20 AM

Zenab Abbas Takes Charge as Marketing Director at Emerson MEA?blur=25

Zenab Abbas brings over 10 years of experience leading marketing across the Middle East, Africa, Europe & APAC

e4m Desk May 28, 2026 10:22 AM

WPP Media Elevates Jaison Dsouza to Senior Director Role?blur=25

In his earlier role as Director-Digital, Jaison Dsouza was managing experts across Search, Social, Programmatic and Ad Ops channels

e4m Desk May 28, 2026 9:38 AM

Retention Becomes Key Metric in Attention Economy Marketing?blur=25

Industry observers say this is no longer just a platform metric but a cultural shift that is reshaping how content is scripted, edited, distributed and monetised

Sunidhi Vijay May 28, 2026 9:30 AM

Harsh Deep Chhabra?blur=25

Harsh Deep Chhabra, Global Head – Media at Godrej Consumer Products, discusses how FMCG companies are adjusting media strategies amid supply-side disruptions and geopolitical tensions

Imran Fazal May 28, 2026 9:25 AM

SC GST Ruling Sparks Insolvency Concerns for Online Gaming Firms?blur=25

Legal and tax experts said the immediate fallout could shift from courtroom battles to insolvency proceedings before the National Company Law Tribunal

Imran Fazal May 28, 2026 9:21 AM

After austerity call, fuel inflation puts India’s ad economy on edge?blur=25

Urban middle-class sentiment is weakening faster than rural, which is hurting brands badly. This has begun to impact their media plans, say industry experts

Kanchan Srivastava May 28, 2026 9:02 AM

The Importance of FIFA for Indian Marketers?blur=25

Guest Column: Shubhranshu Singh writes on how the football World Cup has never been an Indian sport, and why that is precisely the point

Shubhranshu Singh May 28, 2026 8:46 AM

Colin Fleming Joins OpenAI as Chief Marketing Officer, Business?blur=25

Previously, Colin Fleming served as EVP, Chief Marketing Officer at ServiceNow

e4m Staff May 28, 2026 8:39 AM

Bolloré SE Urges UMG to Reject Ackman’s €64bn Takeover Bid?blur=25

Cyrille Bolloré, Chief Executive of Bolloré SE, has said the offer undervalues the company and is financed in a way that relies ‘too heavily on the label’s own resources’

e4m Desk May 28, 2026 8:27 AM

Souradip Sarkar Joins KFC India as Head of Growth & Market Planning?blur=25

Sarkar most recently served as Associate Director & Head (Growth and Expansion) – New Formats + Bistro at Blinkit

e4m Staff May 28, 2026 8:20 AM

internet?blur=25

The Parliamentary Committee on Communications and Information Technology is reportedly preparing to summon representatives from Google, Meta, X and Amazon

e4m Staff May 27, 2026 4:51 PM

Shantomoy Ray?blur=25

Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores why trust is becoming the most powerful currency in modern advertising as AI reshapes consumer behaviour

Shantomoy Ray May 27, 2026 2:22 PM

Shrutie Kher joins Head Up For Tails as Head of Marketing?blur=25

Shrutie Kher was earlier with Kama Ayurveda as Marketing Director

e4m Desk May 27, 2026 1:20 PM

Saurabh Sabikhi joins Leo as Executive Creative Director, Delhi?blur=25

IMPACT has learnt that Sabikhi joins Leo from Famous Innovations, bringing close to two decades of experience across agencies including JWT, Cheil, Lintas & MediaMonks

Neeta Nair May 27, 2026 10:06 AM

Why brands and creators are prioritising credibility over virality?blur=25

Brands are moving away from vanity metrics and increasingly betting on creators with audience trust, niche authority and strong category alignment, say experts

Shalinee Mishra May 27, 2026 9:31 AM

Havas Media India wins integrated media mandate for Matrimony.com?blur=25

Under the mandate, Havas Media India will lead integrated media strategy, planning and buying for Matrimony.com across online and offline platforms

e4m Staff May 27, 2026 9:20 AM

Sony revives SPNI branding as broadcaster phases out Culver Max?blur=25

The broadcaster has also rolled out a redesigned corporate website with a new interface and a more prominent Sony Pictures-led visual identity

e4m Staff May 27, 2026 9:18 AM

Dr Sandeep Goyal?blur=25

Guest Column: Dr. Sandeep Goyal writes on what Goafest can borrow from other global festivals of media and creativity

Sandeep Goyal May 27, 2026 8:26 AM

AI Is Ready. The Data Isn’t: Why India’s Marketers Are Rebuilding the Content Engine?blur=25

India’s marketers say AI adoption is accelerating, but fragmented data, governance gaps, and legacy systems remain the biggest barriers to scaling personalization.

Brij Pahwa May 26, 2026 5:09 PM

Shipra Wahi Appointed Chief Sales Officer for ZEE5?blur=25

Shipra Wahi will report to Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue

e4m Staff May 26, 2026 4:28 PM

Kinnect wins Burger King India’s creative mandate?blur=25

The agency will lead integrated creative duties for the QSR brand, following a multi-agency competitive pitch

e4m Staff May 26, 2026 12:01 PM

Micro vs Macro Influencers: What Idiotic Media’s 400+ Campaign Data Reveals?blur=25

The ROI of Relatability! Why niche storytelling and hyper-local communities are driving deep engagement and brand loyalty in India’s 2026 creator economy

NATIVE CONTENT May 26, 2026 11:48 AM

AIDCF Challenges New TV Ratings Policy in Kerala High Court?blur=25

The petition contends the blanket exclusion of landing page viewership ignores technological realities & existing safeguards, and said it was neither technically justified nor operationally feasible

Imran Fazal May 26, 2026 8:49 AM

Piyush Pandey | Neeta Joshi | President Droupadi Murmu?blur=25

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares how Piyush Pandey transformed advertising from polished corporate messaging into something deeply emotional

Ganapathy Viswanathan May 26, 2026 8:29 AM

Ankitaa Ghag moves on from EssenceMediacom?blur=25

Ghag most recently served as Business Director at EssenceMediacom

e4m Staff May 26, 2026 8:11 AM

Manisha Verma Attends IMPACT 50 Most Influential Women 2025?blur=25

Manisha Verma is Additional Chief Secretary- Skills, Employment, Entrepreneurship & Innovation Dept., Government of Maharashtra

e4m Desk May 26, 2026 8:07 AM

Piyush Pandey, Padma Bhushan?blur=25

The award was received by his wife, Neeta Joshi, at the Civil Investiture Ceremony-I held at Rashtrapati Bhavan

e4m Desk May 26, 2026 8:03 AM

UNIFIED MEDIA MEASUREMENT?blur=25

Puneet Avasthi, Director, Kantar, speaks with Shripad Kulkarni on Media Compass — India’s first unified currency across traditional and digital media — and what it reveals about Indian media landscape

Shripad Kulkarni May 26, 2026 7:57 AM

Mars elevates Mahmoud Maghraby as Media Director - AMEA?blur=25

Prior to Mars, Mahmoud Maghraby was with EssenceMediacom as Client Managing Director & Head of Strategy for MENA

e4m Desk May 25, 2026 4:45 PM

Samuel Heath?blur=25

Based out of Ogilvy UK, Samuel Heath will report to Global Chief Creative Officer Liz Taylor

e4m Staff May 25, 2026 4:40 PM

Kiran Mani Leaves JioStar for OpenAI Asia-Pacific Role?blur=25

The CEO-Digital at JioStar will be joining OpenAI to spearhead its Asia-Pacific expansion

e4m Desk May 25, 2026 12:53 PM

Truecaller appoints ex-Meta leader Sandeep Bhushan to board role?blur=25

He most recently served as India Director of Global Marketing Solutions at Meta

e4m Staff May 25, 2026 12:21 PM

Bratin Roy Promoted to Vice President at AB InBev India?blur=25

Prior to this elevation, Bratin Roy served as Director, Corporate Affairs

e4m Staff May 25, 2026 10:28 AM