e-shop
For decades, advertising targeted people as decision-makers. With AI agents entering the purchase journey, marketers may now need to influence systems as much as consumers
Shantanu David Jun 10, 2026 9:10 AM
As up to 70% of product discovery shifts toward AI-led interactions, brands, platforms, marketers are being pushed to rethink visibility, attribution, control in a rapidly evolving commerce ecosystem
Anuja Jain Apr 27, 2026 8:55 AM
At the centre of this shift is the growing power of creators, not just as storytellers but also as distribution, influence and transaction channels rolled into one
Shalinee Mishra Apr 24, 2026 8:23 AM
The buyer also pointed out discrepancies in the package, alleging that the manufacturer’s seals had been cut and re-taped, and that a suspicious barcode label had been affixed to the box
Vaishnavi Deshpande Mar 24, 2026 6:50 PM
As agentic AI compresses journeys and reshapes discovery, brands are being pushed to move beyond traffic metrics and build trust in a world where decisions are increasingly delegated to machines
Anuja Jain Mar 19, 2026 9:41 AM
Prior to his elevation, Rastogi was Director of Marketing, YouTube Asia Pacific
Prior to her elevation, Roshni Shewakramani held the role of National Trade & Shopper Marketing - General Trade at the company
According to the dentsu-e4m Digital Advertising Report, FMCG’s digital allocation rose from 53% in 2024 to 64% in 2025, decisively overtaking television
Sunidhi Vijay Feb 11, 2026 8:52 AM
Advertising is no longer a secondary monetisation layer for marketplaces. It is a core revenue engine that increasingly subsidises logistics, seller incentives and platform expansion
Shantanu David Dec 19, 2025 8:33 AM
GoKwik’s analysis of consumer behaviour also highlights a ‘silent upgrade’ in personal care
E-commerce, India’s fastest-growing ad channel, is now driven by fulfilment speed, as the retail media ecosystem shifts from discount-driven spikes to delivery-focused outcomes
Shantanu David Nov 24, 2025 8:16 AM
The study presents one of the most detailed analyses of rural consumer preferences ever conducted in India
e4m Staff Oct 14, 2025 8:55 AM
YouTube has added new merchants to support the beauty and lifestyle segment
e4m Staff Oct 10, 2025 2:13 PM
The Face Shop reinforces its positioning as the go-to skincare partner for the festive and bridal season
e4m Staff Oct 2, 2025 12:00 PM
Record-breaking traffic, viral deals, and unexpected cancellations turned India’s biggest e-commerce festival into a mix of triumphs and frustrations for shoppers
Anuja Jain Sep 24, 2025 9:06 AM
According to MiQ Festive Shopper Insights 2025, 43% plan high-ticket purchases and 45% open to explore new brands
Brands are going for multilingual and hyperlocal Martech tools unifying data across apps, websites, and social media to make to make online shopping friendlier and holistic, share industry watchers
Shantanu David Jul 22, 2025 8:50 AM
LGD brands are slowly rewriting their brand narrative as the market perception gradually shifts
Sunidhi Vijay May 7, 2025 9:37 AM
According to the report by Criteo, 36% of consumers miss the ‘Unexpected Finds’ in online shopping, pointing to a lost opportunity for brands to reconnect
‘Buy now’ ads drive instant sales but may negatively impact long-term brand value. Brands must balance quick conversions and lasting growth, say industry experts
Shantanu David and Jagruti Verma Mar 28, 2025 9:07 AM
This programme empowers creators to tag products directly in their videos and earn revenue when viewers make a purchase on the retailer’s website
In the lead-up to the festivities, personal gadgets like earphones, smartwatches, and smartphones remain highly sought after, especially in East India
According to Bharat Lab Diwali Pulse Report 2024, 36.18% respondents plan to increase their festive spending compared to last year, while 35.02% will maintain their previous levels
e4m Staff Sep 30, 2024 10:26 AM
The campaign’s message unfolds through an intense, movie-style ad that portrays a family caught up in a frantic, last-minute "mission planning" for their Diwali shopping
e4m Staff Sep 24, 2024 2:43 PM
In a a study conducted by Ipsos Research Private Limited, commissioned by Amazon India, 89% expressed excitement for the upcoming festivities, with 71% indicating their intention to shop online
e4m Staff Sep 12, 2024 11:17 AM
The report notes that with notifications welcomed and intrusions tolerated by customers on apps, festive season is the best time to collect first party data
Millennials are predicted to lead the charge with women shoppers increasing their budgets by 70% over the previous year
e4m Staff Aug 28, 2024 12:50 PM
The owner reportedly said that the banner was put up away from his shop premises by miscreants who wanted to defame him
The 145-second film weaves together a tapestry of stories featuring archetypes of sellers and showcasing the journey of individuals from various walks of life
e4m Staff Jan 29, 2024 11:14 AM
The tribunal has reportedly given its nod to a joint proposal by luggage manufacturer Goblin India and financial services firm Khandwala Finstock to acquire the bankrupt network
e4m Staff Nov 17, 2023 1:57 PM
The platform will also introduce the Myntra FWD Fam, comprising 500+ creators
exchange4media Staff May 2, 2023 4:56 PM
The campaign comprises four-films that will be released in stages over the next three months
exchange4media Staff Apr 1, 2023 1:00 PM
The 3-second spot 'All in the Phone' has been produced by McGarrah Jessee
exchange4media Staff Jan 1, 2023 6:00 PM
The study states that more than 3 out of every 5 users visit Amazon for browsing/window shopping of products while 1 in every 3 users start their product research journey on Amazon
exchange4media Staff Dec 19, 2022 9:37 AM
While the launch of the framework is a welcome baby-step, implementing this is far more complicated than what’s outlined, say experts
Kanchan Srivastava Nov 29, 2022 8:47 AM
Disney+ Hotstar’s Festive Shopping Sentiment survey reveals online advertisements will be the preferred mode for higher engagement
exchange4media Staff Sep 13, 2022 1:26 PM
Created by Leo Burnett India, the campaign showcases the ease of shopping with Amazon India
exchange4media Staff May 16, 2022 2:57 PM
CCPA had passed two orders against Sensodyne and Naaptol Online Shopping advertisements
exchange4media Staff Apr 12, 2022 4:28 PM
Fans can choose from a wide array of official merchandise from match jerseys, t-shirts, polo t-shirts, joggers, caps, to accessories and much more
exchange4media Staff Mar 29, 2022 2:53 PM
Voice shopping has emerged as a key channel for consumer purchases & the trend is expected to pick up as 90% of the internet users in India are online on their mobiles, say experts
Kanchan Srivastava Feb 8, 2022 8:39 AM
The two e-commerce giants are expected to reap rich dividends due to an increasing number of brands and categories taking to advertising in this space and the huge consumer base of these platforms
Javed Farooqui Jan 20, 2022 8:15 AM
Between 01 September 2020 to 30 September 2021, there had been 13.51 million conversations around online shopping on Twitter in India, recording a 97% year-on-year growth, says Twitter
exchange4media Staff Nov 2, 2021 6:28 PM
Founder-CEO Singh also shares that the brand is about to close an integrated agency partner to support its marketing efforts
Mansi Sharma Jul 23, 2021 7:59 AM
According to Wunderman Thompson Commerce’s Future Shopper Report 2021, Amazon ranked highest in terms of service and experience they provide to Indian consumers
exchange4media Staff Jul 7, 2021 3:46 PM
The video and shopping platform also notes that over 70% of purchases on the Trell Shop are from Tier-II and Tier-III cities
exchange4media Staff May 25, 2021 1:50 PM
As per a TAM AdEx report, ad volumes of the category on TV grew by 5% in 2020 over 2019
exchange4media Staff Apr 2, 2021 7:59 AM
According to Google's 'What is India searching for: Insights for Brands Report', people are using their time going digital to binge-watch, read, learn & seek new ideas during the lockdown
exchange4media Staff May 2, 2020 10:01 AM