diwali-campaign
For agencies, the cuts have hit where it hurts most — the craft and scale that once defined their creative edge, say experts
Kanchan Srivastava Oct 22, 2025 8:59 AM
The campaign highlights how each of Welspun One’s developments represents far more than physical infrastructure
e4m Staff Oct 21, 2025 9:00 AM
Ananya Panday is marking this Diwali with a personal take on the season’s warmth, light, and togetherness
e4m Staff Oct 21, 2025 8:59 AM
The campaign has been conceptualised by the creative agency Green Chutney
e4m Staff Oct 21, 2025 8:59 AM
The campaign was part of HP India’s larger festive initiative #TuJashnBan, meaning ‘Be the celebration’
Soumya Gawri Oct 17, 2025 8:28 AM
Diwali advertising is evolving – moving away from sentimental tropes toward humour, wit, and relatability, as brands tap into modern moods and digitally native consumer sensibilities
Soumya Gawri Oct 17, 2025 8:07 AM
Campaigns this year have moved beyond grandeur to embrace authenticity and shifting toward deeply personal storytelling, say experts
Kanchan Srivastava Oct 16, 2025 8:43 AM
This campaign inspires a shift from conventional Diwali gifting as a formality to heartfelt choices
e4m Staff Sep 25, 2025 1:20 PM
The campaign is conceptualised and executed by Turmeriq Integrated Marketing Solution, Paragon’s creative agency partner
e4m Staff Sep 24, 2025 1:31 PM
The campaign positions Bath & Body Works as the go-to destination for luxurious candles this season
e4m Staff Sep 24, 2025 12:42 PM
The campaign aims to reach mass consumers via Asia Cup 2025 on TV, while connecting with premium and digital audiences via OTT and online platforms
e4m Staff Sep 24, 2025 12:16 PM
With this campaign, Pepperfry is encouraging customers to skip the last-minute chaos and give their homes the upgrade they deserve right now
e4m Staff Sep 11, 2025 4:04 PM
Conceptualized by the MOWM team, the campaign showcases the journey of family members striving towards perfection
While many campaigns tend to focus on product features, some stand out by forging emotional connections, prioritizing meaningful messaging over mere promotional appeals
e4m Staff Oct 31, 2024 9:17 AM
The film titled ‘Har Parivaar Ke Liye' is an ode to the power of stories in bringing people together
e4m Staff Oct 29, 2024 3:43 PM
The campaign film stars Mahathi Ramesh and seasoned actor Gagan Dev Riar
e4m Staff Oct 27, 2024 10:00 AM
The 'India Ka Celebration' campaign reflects LG’s enduring focus on customer-centric innovation
e4m Staff Oct 25, 2024 1:24 PM
Reimagines the iconic NASA Diwali image, showcasing how even the smallest gestures can create a brighter celebration
e4m Staff Oct 24, 2024 3:58 PM
Through this campaign, Inorbit Malls is setting the stage for a memorable experience that exhorts everyone to embrace generosity and kindness
e4m Staff Oct 22, 2024 5:47 PM
The digital ad films encourage customers to skip home deliveries and enjoy the full festive spirit at the mall
e4m Staff Oct 22, 2024 3:44 PM
Conceptualised by FCB Kinnect, the campaign encourages customers to take advantage of its Big Diwali sale
e4m Staff Oct 17, 2024 4:44 PM
IGP’s new ad playfully captures the festive spirit in a pre-medieval kingdom, showcasing the value of timely gifts during Diwali
The campaign highlights the shared sentiment of trust and hope during Diwali
The campaign’s message unfolds through an intense, movie-style ad that portrays a family caught up in a frantic, last-minute "mission planning" for their Diwali shopping
e4m Staff Sep 24, 2024 2:43 PM
The campaign, which launches September 27, introduces a jewelry capsule for this year’s celebration
e4m Staff Sep 21, 2024 9:21 AM
The ‘Bachane ki aadat bachpan se’ campaign centers around a young protagonist
e4m Staff Nov 14, 2023 9:18 AM
The campaign aims to break shackles associated with societal stigmas where women are condemned at every step of their journey once they decide to step out of her husband’s house
e4m Staff Nov 11, 2023 8:48 AM
The campaign is active across India, Bangladesh, Nepal, Sri Lanka and Bhutan
e4m Staff Nov 10, 2023 7:10 PM
#DiwaliApneGharShiftingWali campaign has been extended across digital platforms, including YouTube, Facebook and LinkedIn
The campaign focuses on changing the narrative around Soan Papdi, a beloved Diwali sweet that often finds itself re-gifted
e4m Staff Oct 21, 2023 8:29 AM
The 'Tyohar Ki Nayi Kashish’ film is for Shoppers Stop’s Kashish brand
The brand has associated chef Vikas Khanna for the campaign
exchange4media Staff Oct 24, 2022 6:00 PM
The #InspirationAhead campaign is directed by Alok Kulkarni
exchange4media Staff Oct 24, 2022 8:22 AM
The film highlights how small investments have the ability to empower the country in various ways and build assets
exchange4media Staff Nov 6, 2021 12:00 PM
Our pick of some of the creative Diwali campaigns that are also striking an emotional chord with viewers
exchange4media Staff Nov 3, 2021 8:16 AM
The #ClichedDiwaliAds campaign is executed by White Rivers Media
exchange4media Staff Nov 2, 2021 1:30 PM
The campaign is currently live on digital and social media platforms
exchange4media Staff Nov 1, 2021 2:58 PM
The campaign, conceptualized by Ogilvy Gurgaon, draws upon the age-old Diwali tradition of gifting and the challenge of finding the right gift for everyone
exchange4media Staff Oct 26, 2021 1:17 PM