Swarovski unveils Diwali campaign with Ananya Panday
The campaign, which launches September 27, introduces a jewelry capsule for this year’s celebration
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Published: Sep 21, 2024 9:21 AM | 1 min read
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As the festival of lights approaches, Swarovski India's local brand ambassador Ananya Panday stars in a new Diwali campaign introducing a jewelry capsule for this year’s celebration. Four intricate designs from the Idyllia family evoke the patterns of rangoli, showcasing Swarovski’s artistry while celebrating the spirit of the festivities.
In addition to Idyllia jewelry, Ananya wears Millenia, Matrix, Hyperbola, and Swarovski Created Diamonds. A shimmering expression of Swarovski’s savoir-faire, each design enhances Ananya’s natural radiance and reflects the essence of Diwali.
Ananya Panday, Swarovski India’s Brand Ambassador, commented “My journey with Swarovski has been truly remarkable. I am excited to be a part of the latest Diwali campaign - the Idyllia Diwali capsule is stunning, the pink hues and delicate designs will add an elegant touch to the celebrations. Diwali holds a special place in my heart, filled with warmth and joy, and I feel grateful to be part of a campaign that represents my love for the occasion and the Brand.”
The Diwali campaign launches September 27, 2024.
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