Apparel Group onboards Wamiqa Gabbi for Bath & Body Works India festive campaign

Bath & Body Works has unveiled its Diwali campaign featuring bollywood actress Wamiqa Gabbi. The campaign celebrates the joy of creating unforgettable festive memories, positioning Bath & Body Works as the go-to destination for luxurious candles this season. From gifting to self-indulgence, Bath & Body Works brings the magic of Diwali into every space, making it synonymous with memorable festive moments.

This Diwali, Bath & Body Works invites customers to celebrate the festival of lights with its iconic candles. A perfect blend of luxury, warmth, and fragrance that elevate every gathering. Blending seamlessly into festive décor, Bath & Body Works candles add a touch of celebration and warmth to every corner of the home, making them the perfect companion for Diwali gatherings and traditions.

"At Apparel Group, we believe that fragrance is more than just a product. It's an experience that transforms everyday moments into lasting memories. This Diwali, through our partnership with Wamiqa Gabbi for Bath & Body Works, we’re spotlighting our iconic candles as the perfect way to light up every celebration with joy, warmth, and luxury," said Mr. Tushar Ved, President - Apparel Group India.

With fragrances that capture every mood and moment, from the fresh notes of Sun Drenched Linen and Eucalyptus Mint to the cozy warmth of Mahogany Teakwood Intense and the gourmand sweetness of Strawberry Pound Cake : Bath & Body Works offers a candle for every home. This diverse range also includes White Gardenia, Lake Side Morning, Midnight Blue Citrus, and Kitchen Lemon, ensuring every home is filled with scents that elevate décor, uplift gatherings, and make Diwali celebrations truly unforgettable.