diwali-campaigns
For agencies, the cuts have hit where it hurts most — the craft and scale that once defined their creative edge, say experts
Kanchan Srivastava Oct 22, 2025 8:59 AM
The campaign highlights how each of Welspun One’s developments represents far more than physical infrastructure
e4m Staff Oct 21, 2025 9:00 AM
Ananya Panday is marking this Diwali with a personal take on the season’s warmth, light, and togetherness
e4m Staff Oct 21, 2025 8:59 AM
The campaign has been conceptualised by the creative agency Green Chutney
e4m Staff Oct 21, 2025 8:59 AM
The campaign was part of HP India’s larger festive initiative #TuJashnBan, meaning ‘Be the celebration’
Soumya Gawri Oct 17, 2025 8:28 AM
Diwali advertising is evolving – moving away from sentimental tropes toward humour, wit, and relatability, as brands tap into modern moods and digitally native consumer sensibilities
Soumya Gawri Oct 17, 2025 8:07 AM
Campaigns this year have moved beyond grandeur to embrace authenticity and shifting toward deeply personal storytelling, say experts
Kanchan Srivastava Oct 16, 2025 8:43 AM
This campaign inspires a shift from conventional Diwali gifting as a formality to heartfelt choices
e4m Staff Sep 25, 2025 1:20 PM
The campaign is conceptualised and executed by Turmeriq Integrated Marketing Solution, Paragon’s creative agency partner
e4m Staff Sep 24, 2025 1:31 PM
The campaign positions Bath & Body Works as the go-to destination for luxurious candles this season
e4m Staff Sep 24, 2025 12:42 PM
The campaign aims to reach mass consumers via Asia Cup 2025 on TV, while connecting with premium and digital audiences via OTT and online platforms
e4m Staff Sep 24, 2025 12:16 PM
While many campaigns tend to focus on product features, some stand out by forging emotional connections, prioritizing meaningful messaging over mere promotional appeals
e4m Staff Oct 31, 2024 9:17 AM
The 'India Ka Celebration' campaign reflects LG’s enduring focus on customer-centric innovation
e4m Staff Oct 25, 2024 1:24 PM
Our pick of some of the creative Diwali campaigns that are also striking an emotional chord with viewers
exchange4media Staff Nov 3, 2021 8:16 AM
The campaign is currently live on digital and social media platforms
exchange4media Staff Nov 1, 2021 2:58 PM
The campaign, conceptualized by Ogilvy Gurgaon, draws upon the age-old Diwali tradition of gifting and the challenge of finding the right gift for everyone
exchange4media Staff Oct 26, 2021 1:17 PM
The festive film features poems by spoken poet Megha Rao, translated into Hindi by Rakesh Tiwari
exchange4media Staff Oct 23, 2021 8:43 AM
The brand has launched a 360-degree campaign for the festive season
exchange4media Staff Oct 16, 2021 8:00 PM