Soch positions women at the heart of celebrations in Diwali film
'I am the celebration' campaign has been crafted by popkorn
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Published: Oct 22, 2024 3:01 PM | 1 min read
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Women’s ethnic wear brand Soch has partnered with popkorn to unveil its new campaign, 'I Am The Celebration.' Drawing from the insight that no celebration in India truly begins until women are ready to take part, the campaign redefines festive fashion by positioning women as the heart of every celebration.
“We’re thrilled to partner with Soch on this impactful campaign,” said Ritika Jaiswal, Vice President, popkorn. “The idea was to move beyond the clothes and focus on the women who wear them—their presence, their confidence, and how they are the driving force behind every celebration. Our goal was to visually and emotionally communicate the essence of what it means to be a woman during the festive season—someone who embodies tradition, modernity, and beauty.”
The campaign can be seen on the brand website, online channels and brand owned stores.
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