crypto
Digital industry leaders say they expect the government to take steps for accelerating growth in the metaverse domain while promoting digital media and technology
Shantanu David Jan 30, 2023 8:26 AM
The refreshed mobile app takes a content-first approach through bite-sized information, aided by visuals, enabling users to make data-backed investment decisions
Experts see a chaotic time ahead for the crypto industry as uncertainties take over the market
Nilanjana Basu Nov 21, 2022 2:54 PM
Crypto brands have been using celebrity power to target the pulse of the youth and to penetrate deeper into the country
Kanchan Srivastava Jul 25, 2022 8:21 AM
With crypto exchange Vauld suspending transactions, questions are being raised about the lack of adherence to influencer advertising norms
Kanchan Srivastava Jul 8, 2022 8:34 AM
Industry observers say the crypto sector’s bearish run has led to the sector adopting a cautious approach towards advertising spends
Kanchan Srivastava Jul 4, 2022 8:32 AM
India is a hotbed for the cryptocurrency industry and investment in the sector crossed $6.6 billion in May 2021
Kanchan Srivastava May 18, 2022 8:18 AM
The regulator has said public personalities could be held accountable if crypto ads are found to be violating regulations
e4m Desk May 17, 2022 11:29 AM
Industry observers say the pandemic and ‘influencer fatigue’ brought the community-led model into focus, prompting brands to allocate budgets for consumer-cum-creator led marketing
Kanchan Srivastava May 4, 2022 8:34 AM
Some industry observers say marketers can explore the opportunity of using crypto coins to woo customers and generate brand engagement
Shantanu David Apr 25, 2022 8:50 AM
The brands in these categories need to build a customer base and for that they have to advertise aggressively, say industry experts
Sonam Saini Mar 4, 2022 8:56 AM
Backed by blockchain tech, Ruder Finn India offers expertise in Crypto, NFTs and Metaverse
e4m Desk Feb 25, 2022 12:05 PM
Industry leaders have welcomed the directions for promoting virtual digital assets and services, saying the move will help represent the sector in the right light
Shetty, founder & CEO of WazirX, spoke to Kailashnath Adhikari, MD, Governance Now
While the move will help catalyze the growth of start-ups in the blockchain segment, the proposal for a 30% tax on digital assets seems too high, say experts
