Digital industry leaders say they expect the government to take steps for accelerating growth in the metaverse domain while promoting digital media and technology

Shantanu David Jan 30, 2023 8:26 AM


The refreshed mobile app takes a content-first approach through bite-sized information, aided by visuals, enabling users to make data-backed investment decisions

e4m Desk Dec 15, 2022 3:53 PM


We bring you a roundup of the news that made headlines this past week

e4m Desk Nov 26, 2022 7:41 AM


Experts see a chaotic time ahead for the crypto industry as uncertainties take over the market

Nilanjana Basu Nov 21, 2022 2:54 PM


We bring you a roundup of the news that made headlines this past week

e4m Desk Jul 30, 2022 8:05 AM


Crypto brands have been using celebrity power to target the pulse of the youth and to penetrate deeper into the country

Kanchan Srivastava Jul 25, 2022 8:21 AM


With crypto exchange Vauld suspending transactions, questions are being raised about the lack of adherence to influencer advertising norms

Kanchan Srivastava Jul 8, 2022 8:34 AM


Industry observers say the crypto sector’s bearish run has led to the sector adopting a cautious approach towards advertising spends

Kanchan Srivastava Jul 4, 2022 8:32 AM


India is a hotbed for the cryptocurrency industry and investment in the sector crossed $6.6 billion in May 2021

Kanchan Srivastava May 18, 2022 8:18 AM


The regulator has said public personalities could be held accountable if crypto ads are found to be violating regulations

e4m Desk May 17, 2022 11:29 AM

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Industry observers say the pandemic and ‘influencer fatigue’ brought the community-led model into focus, prompting brands to allocate budgets for consumer-cum-creator led marketing

Kanchan Srivastava May 4, 2022 8:34 AM

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Some industry observers say marketers can explore the opportunity of using crypto coins to woo customers and generate brand engagement

Shantanu David Apr 25, 2022 8:50 AM


Prior to this, Vengurlekar was with LinkedIn India as Managing Editor

e4m Desk Apr 20, 2022 4:27 PM


The brands in these categories need to build a customer base and for that they have to advertise aggressively, say industry experts

Sonam Saini Mar 4, 2022 8:56 AM


Backed by blockchain tech, Ruder Finn India offers expertise in Crypto, NFTs and Metaverse

e4m Desk Feb 25, 2022 12:05 PM


Industry leaders have welcomed the directions for promoting virtual digital assets and services, saying the move will help represent the sector in the right light

e4m Desk Feb 24, 2022 8:24 AM


The mandate will be handled by Lowe Lintas’s Bangalore office

e4m Desk Feb 10, 2022 10:37 AM


Shetty, founder & CEO of WazirX, spoke to Kailashnath Adhikari, MD, Governance Now

e4m Desk Feb 9, 2022 9:17 AM


While the move will help catalyze the growth of start-ups in the blockchain segment, the proposal for a 30% tax on digital assets seems too high, say experts

e4m Desk Feb 2, 2022 8:59 AM