cris
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, examines how HDFC Bank’s leadership transition underscores trust, transparency and communication in times of uncertainty
Ganapathy Viswanathan Jul 4, 2026 9:02 AM
Pavan Kaushik's new book, The Fifth Estate, highlights the critical evolution of corporate communication in shaping trust and reputation in today's business landscape
e4m Staff Jul 3, 2026 10:49 AM
Has strategic silence become a reputational risk? Industry leaders weigh in on its impact, future challenges, common misconceptions and where communicators should draw the line
Ritika Upmanyu Jul 2, 2026 10:00 AM
The two sportswear giants have turned the 2026 FIFA World Cup into a creative slugfest, featuring star-studded mini-movies, huge budgets & a numbers war that has reignited advertising's oldest rivalry
Aryendra Khan Jun 22, 2026 9:04 AM
Anupriya Acharya, CEO, Publicis South Asia, spoke to Neeta Nair, Editor of IMPACT, on how they cranked up the volume and pushed the growth agenda for the Group in half a decade
Neeta Nair Jun 22, 2026 8:56 AM
From strategic silence and crisis management to AI adoption and reputation building, Axis Bank's Piyali Reddy shares how communications is evolving in the banking sector and what lies ahead
Ritika Upmanyu Jun 17, 2026 12:34 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, says if misinformation wasn’t challenging enough, artificial intelligence has added another layer of complexity
Ganapathy Viswanathan Jun 15, 2026 8:13 AM
Rediffusion’s ICYMI releases a report on football’s greatest World Cup moments, legends, records and the road to 2026
e4m Staff Jun 13, 2026 11:35 AM
In this feature, Abhinav K. Srivastava shares his three-decade journey in communications, the evolution of PR, crisis management, agency life, and the future of the profession
Ritika Upmanyu Jun 12, 2026 5:02 PM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores how fear-driven marketing and risk-averse ads are creating forgettable brands in an era craving authenticity
Shantomoy Ray May 25, 2026 8:03 AM
Jitendra Jha, MD of 3M Media Works Pvt Ltd, highlights workplace disengagement as a major cost for corporate India and calls for internal communication to be treated as a strategic business function
e4m Staff May 20, 2026 10:49 AM
Advertising executives say while India’s domestic economy remains resilient, brands are becoming more selective and strategic with media spending
Imran Fazal May 14, 2026 9:04 AM
While many brands have started holding back budgets, others are seeking greater flexibility in media plans to retain room for recalibrating investments as market conditions evolve, say ad execs
Kanchan Srivastava May 13, 2026 8:27 AM
The network has said almost 10% of its workforce will be asked to go as part of cost-cutting measures
As India navigates a complex energy landscape, industry experts unpack the challenges of pricing, perception, and transition, while highlighting what the new communications playbook must look like
Ritika Upmanyu Apr 14, 2026 4:15 PM
Shailesh Goyal, Founder, Simulations Public Affairs Management Services Pvt. Ltd. shares a new crisis playbook and communicator’s mandate in a world struggling to find its footing
Shailesh Goyal Apr 10, 2026 3:38 PM
LEGO's FIFA World Cup 2026 campaign featuring Messi, Ronaldo, Mbappé and Vini Jr. is not just an ad; it is advertising history
Aryendra Khan Apr 7, 2026 8:19 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares insights on how trust is lost not in one act, but through gaps in communication
Ganapathy Viswanathan Mar 30, 2026 8:08 AM
Bills from some restaurants in Hyderabad, Chennai and Bengaluru show how LPG shortages are being reflected as separate line-item charges on customer receipts
Vaishnavi Deshpande Mar 17, 2026 5:27 PM
Ganapathy Viswanathan, Independent Communication Consultant & Author, writes on the marketing brilliance behind how Hajmola turned a global gas crisis narrative into a brand moment
Ganapathy Viswanathan Mar 17, 2026 4:05 PM
Rising tensions in West Asia are affecting LPG supply chains, raising concerns in India. The uncertainty has led to a surge in demand for induction cooktops and other electric cooking appliances
Shalinee Mishra Mar 16, 2026 9:30 AM
In today’s ‘In the Spotlight,’ we trace Amrit Anand’s journey, his entry into the industry, lessons as a communications leader, IPO myths, skills future leaders need, and more
Ritika Upmanyu Mar 3, 2026 11:14 AM
In a social media post, Mrinank Sharma wrote the ‘world is in peril’ due to a ‘whole series of interconnected crises unfolding’
e4m Staff Feb 10, 2026 3:33 PM
Prior to this, Cristina Reina was the Chief Experience Officer, US at Leo
At the e4m PR & Corp Comm Summit 2025, a fireside chat on the theme of Every Crisis is an Opportunity in Communications explored the nature, role, and leadership perspective on crisis communication
e4m Staff Dec 22, 2025 1:18 PM
At the e4m PR & Corp Comm 30 Under 30 Summit 2025, senior industry leaders explored how AI is transforming crisis communication strategies
e4m Staff Dec 17, 2025 12:31 PM
This collaboration will enable railway passengers across the country to access a curated selection of WAVES OTT content on the go
e4m Staff Dec 10, 2025 12:30 PM
Cristiano Ronaldo has formally announced his investment in Perplexity AI and entered into a global partnership with the company
Vaishnavi Deshpande Dec 9, 2025 11:55 AM
Guest Column: Nisha Singhania, CEO & Managing Partner, Infectious Advertising, writes about how the aviation giant’s service lapses affected the customer trust
Nisha Singhania Dec 8, 2025 10:03 AM
Guest Column: Gopa Menon, COO & Co-Founder, Theblurr, writes on how the aviation giant’s operational hiccup turned into a reputation disaster
Gopa Menon Dec 8, 2025 9:22 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & author of ‘Mastering the Message’, writes on IndiGo’s ongoing crisis and explains why the brand’s reputation is now at stake
Ganapathy Viswanathan Dec 8, 2025 8:35 AM
Mahindra Group Chairman Anand Mahindra has said he believes the society is ignoring an acute mismatch in essential sectors like automotive services
e4m Staff Nov 19, 2025 12:14 PM
While Srinivas Kotni is the Founder and Managing Partner of Lexport, Anirban Roy, the COO of Lexport, will head the Reputation and Crisis Mitigation practice
e4m Staff Sep 22, 2025 5:48 PM
A widened consolidated net loss of Rs 510 crore has been reported for FY 2024-25
e4m Staff May 23, 2025 12:09 PM
Prior to this, Cristina Reina was the Chief Creative Officer (CCO) at Quality Experience.
As part of the engagement, CRISIL will carry out its Governance and Value Creation (GVC) assessment
e4m Staff Mar 28, 2025 12:02 PM
According to the Crisil report, the trend is expected to continue because of accelerating broadband and internet penetration and the natural advantages of the digital medium
e4m Staff Mar 17, 2025 2:28 PM
According to the Crisp Insight’s eDART-IPL24 report, the strong recall of these barnds underscores the growing impact of non-FCT strategies such as team sponsorships, stadium branding
e4m Staff Mar 13, 2025 3:14 PM
In his new role, he will oversee Crisil’s India and Global PR and communication and manage CXO communications and media relations
e4m Staff Feb 3, 2025 12:26 PM
He holds more than 20 years of experience in public relations and corporate communications
e4m Staff Jan 10, 2025 3:37 PM
At the 4th edition of PR & Corp Comm 30 under 30 Summit, industry leaders discuss the evolution of crisis communications
e4m Staff Oct 30, 2024 5:50 PM
Ajay Thakur, CEO & Managing Partner of TGI SME Capital Advisors LLP, chronicles the country’s financial landscape and leadership experiences
e4m Staff Oct 21, 2024 1:19 PM
Experts outline the rules for brands to win back consumer trust after the recent spate of food safety issues that see no signs of abating
Payal Gwalani Jun 26, 2024 9:29 AM
The campaign introduces a series of three films that also feature Subhashree Ganguly and South Indian influencer Allu Sneha Reddy
e4m Staff Jan 11, 2024 5:22 PM
According to reports, the number of homes using cable and DTH has dropped from 131 million in 2020 to 120 million in 2022 and is estimated to go further down to 116 million by 2025
Aditi Gupta Aug 7, 2023 8:08 AM
CRISIL Ratings says that the print media sector may grow on the back of higher corporate and government ad spend
Sonam Saini Jul 12, 2023 8:13 AM
The sector will log a 12-14% revenue growth (Rs 1.6 lakh crore) in FY24, said the analytical company
exchange4media Staff Jan 3, 2023 1:04 PM