Cristina Reina joins Leo US as Chief Experience Officer

Prior to this, Cristina Reina was the Chief Creative Officer (CCO) at Quality Experience.

e4m by e4m Desk
Published: May 12, 2025 2:21 PM  | 1 min read
Cristina Reina
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Cristina Reina has been appointed as Chief Experience Officer at Leo US. She announced the news of her new role through a LinkedIn post.

“I’m happy to share that I’m starting a new position as Chief Experience Officer, US at Leo”, the LinkedIn post read.

Prior to joining Leo US, Cristina Reina was the Chief Creative Officer (CCO) at Quality Experience.

In her previous stints, Cristina Reina held leadership roles at McCann New York, DDB NY and DDB Madrid, consistently driving high-impact, culturally resonant work.

Cristina Reina is a globally recognized creative leader, known for her breakthrough ideas, meticulous craft, and ability to shape culture through bold, impactful creativity. As Partner & Chief Creative Officer at Quality Experience, she is redefining how brands connect with audiences—building a company that stands for creativity without compromise, challenges conventions, and delivers work that is as effective as it is impossible to ignore.

Published On: May 12, 2025 2:21 PM