Rohan Tambyrajah elevated to PHD’s first Global Chief Experience Officer
Previously, Rohan Tambyrajah was the group’s Chief Strategy Officer
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Published: Oct 28, 2024 10:19 AM | 1 min read
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Rohan Tambyrajah has been elevated to PHD's first Global Chief Experience Officer.
In this role, Tambyrajah will drive the integration of media, content, and commerce to deliver holistic consumer experiences that unlock brand growth throughout the customer journey.
Previously, he was the group’s Chief Strategy Officer.
Guy Marks, PHD’s Worldwide CEO, said, “We created the role of Chief Experience Officer to better partner with our clients around the world to consistently deliver these experiences for their customers. With his track record of building and scaling connected consumer experiences that have unlocked growth for leading global brands, Rohan was the ideal choice as PHD’s first CXO.”
The executive has over 15 years of experience, working in agencies and media companies with a background in digital.
He was previously with Havas as its Head of Innovation.
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