creatives
The names include Sonal Chhajerh, National Creative Director at Leo Mumbai; Ashwini Deshpande, Co-founder, Director at Elephant Design; and Ashish Khazanchi, Managing Partner at Enormous Brands
Nandwani joins Lyxel&Flamingo from VDO.AI where she was Associate Manager- Publisher Success
e4m Staff Jun 12, 2026 5:23 PM
Despite low ARPU & cheap digital advertising rates, India remains central to Meta’s future growth story as advertiser dependence, platform entrenchment and monetisation avenues deepen across platforms
Shantanu David May 19, 2026 9:05 AM
Grapes Worldwide Co-founder and Global CEO Shradha Agarwal on building brands that endure in an era of viral chasing, AI hype, and first-party data
Aryendra Khan Apr 2, 2026 9:25 AM
India is entering a phase where AI is no longer a side tool but a core engine, transforming workflows, skills, operating models, commercial frameworks, and competitive advantage
Anuja Jain Nov 25, 2025 8:25 AM
Regional creatives can bring 25–30% higher conversion rates across categories, cut through clutter, build trust and drive repeat purchases, share experts
Pooja Yadav Sep 23, 2025 9:36 AM
From heartfelt realism to AI-powered humour, most brands have opted for fresh, inclusive, and personal expressions of national pride
Aryendra Khan Aug 15, 2025 9:16 AM
New generative AI tool enables advertisers in India to produce richer creative at scale
A recent move by Leo Burnett Israel to hand over awards to individuals who have worked on the campaigns has sparked a debate in India
Mansi Sharma Mar 5, 2024 8:05 AM
With the partnership, Paragon looks to tap into the younger generations
e4m Staff Oct 25, 2023 6:21 PM
Creative greats share their ideas for Independence Day if they were given no briefs, no rules and absolute liberty
Tanzila Shaikh Aug 16, 2023 8:57 AM
e4m asked some young achievers what is the one thing that they would change about the industry, & more
Tanzila Shaikh Mar 8, 2023 7:50 PM
Sarkar held leadership positions at several network agencies such as Lintas and Ogilvy as well as real estate giant Lodha
exchange4media Staff Mar 8, 2023 3:37 PM
On Women’s Day, e4m ask women leaders how has the industry changed with time
Tanzila Shaikh Mar 8, 2023 9:29 AM
Indian government's move to recognise esports will also enable brands and advertisers to enter the system with more ease, say industry experts
Shantanu David Dec 28, 2022 8:44 AM
He has over 25 years of experience in the advertising and marketing industry
e4m Desk Dec 14, 2022 12:30 PM
Gaming influencers Mortal, Scout, Payal, Mamba, and Thug will be creating content and engaging with gaming fans at the festival, as part of the association
exchange4media Staff Oct 19, 2022 11:52 AM
The initiative is launched on Grandparents’ Day with an objective to provide a second innings to retired citizens through invigorating internships in the field of their choice
exchange4media Staff Sep 15, 2021 4:24 PM
Industry watchers heap praises on Amazon Prime India's smart and unconventional use of influencer marketing, including adding LinkedIn to the mix
Mansi Sharma Jun 4, 2021 8:57 AM
The agency will be responsible for mainline and digital creative along with media duties for the brand
exchange4media Staff Mar 31, 2021 12:55 PM
The 3 minutes video song centering mental health crisis is garnering rave reviews
exchange4media Staff Dec 24, 2020 3:24 PM
Brand experts share how the 'Binod' trend has become viral and how brands are using this to amplify the messaging of their products or services
Noel Dsouza Aug 11, 2020 8:56 AM
Industry watchers say the brand has further strengthened its positioning in the consumer mindspace by stirring up nostalgia while staying relevant
Misbaah Mansuri Jul 16, 2020 7:54 AM
The campaign has been conceptualised and spearheaded by Origami Creative
exchange4media Staff Feb 25, 2020 6:37 PM
Industry experts say that Swiggy's take on Zomato while being cheeky brings out the fact that they have larger mindshare in the food tech space
Noel Dsouza Jan 23, 2020 8:33 AM
Origami is looking forward to improving Pure & Sure's brand communication and engagement with some out-of-the-box brand and digital-led initiatives
exchange4media Staff Jan 2, 2020 3:35 PM