Origami Creative lands creative mandate for Pure & Sure Organic Foods

Origami is looking forward to improving Pure & Sure's brand communication and engagement with some out-of-the-box brand and digital-led initiatives

e4m by exchange4media Staff
Updated: Jan 2, 2020 3:35 PM

Origami Creative has been awarded the creative duties of Bengaluru-based organic food brand Pure & Sure. The Phalada Organic Consumer Products Pvt Ltd -owned brand offers a variety of products and beverages made from 100 per cent certified organic ingredients.

Pure & Sure’s range of over 140 certified organic food products is sourced directly from farmers, offering customers the true farm-to-table experience. It hosts an e-commerce platform as well as two organic café-cum-experience centres in Bengaluru, with an expansion to the major metro cities in the pipeline.

Speaking about the mandate win, Laeeq Ali, the co-founder of Bengaluru-based boutique creative branding & communication agency Origami Creative said, “We are thrilled to be associated with one of India’s leading organic food brands, Pure & Sure. Building a brand in this hyper-competitive day and age is a very difficult task. Our team is looking forward to elevating the P&S brand communication and overall engagement with some unconventional brand and digital-led initiatives”. Over the past nineteen years, Origami has been in the advertising industry servicing a myriad of brands across various sectors including healthcare, food and beverage, education and logistics.

 Surya Shastry, Managing Director of Phalada Organic Consumer Products expressed his eagerness to take the brand to the next level with this partnership. “When we began this journey, our primary market was the wholesale segment. But now, we are ready to begin our foray into the direct-to-customer sector and are extremely pleased to be partnering with Origami Creative Concepts as our creative and digital agency. Through an intensive multi-agency pitch, Origami came out triumphant with their unique ideas and vision for our brand, and we can’t wait to get started”.

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