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Its decision to seek a licence now indicates that TAM is looking to play a more direct role in the ratings ecosystem under the new framework
This e4m’s ‘Too Young to Start?’ features Avance PR’s Ritika Garg, as she shares her journey of building an agency, navigating growth and redefining what PR can deliver for businesses
Before joining IndiGo, Kumar served as Head of Content - Associate Director at MobiKwik
Dr. Annurag Batra writes that advertising’s shift to Mumbai and Bengaluru risks weakening India’s regional creative diversity
One investigation does not make an industry-wide case. But it raises a larger question: as advertising becomes more complex, will the business behind the business face greater scrutiny?
Talent, culture and business are spreading beyond Mumbai. Agencies are now asking if the metro-first structure that built Indian advertising can hold
Aryendra Khan Sep 9, 2026 9:25 AM
As audiences fragment across platforms, experts weigh in on why iconic celebrities remain valuable
Sandhi Sarun Sep 9, 2026 9:16 AM
Frodoh to design and deploy a CTV-first technology enabling first-screen monetisation across STAGE’s OTT app
The investigation is understood to involve examining alleged off-balance sheet and financial transactions, along with government and political-led advertising campaigns
Imran Fazal Sep 8, 2026 1:25 PM
The appointments come as BCCI continues its search for a title sponsor
e4m Staff Sep 8, 2026 12:19 PM
Cannes LIONS has published its Creativity Report 2026, identifying trends behind this year's award-winning works, from fair value exchanges to radical transparency
e4m Staff Sep 8, 2026 11:49 AM
As OTT platforms compete for attention, OOH is emerging as more than a media buy, with launches designed to travel from the street to social
Sandhi Sarun Sep 8, 2026 9:36 AM
As ChatGPT ads go live in India, marketers are drawing a hard line between paid placement and earned AI recommendation, and racing to earn it
Aryendra Khan Sep 8, 2026 8:46 AM
Non-print revenue at newspaper groups has grown rapidly post-Covid and now accounts for around 25–30% of overall revenue, with events, digital subscriptions and OOH emerging as key growth levers
Kanchan Srivastava Sep 8, 2026 8:15 AM
Instagram activity for 30 Cabinet ministers jumped 13% in a week of the PM's social media push, as political communication moves from speeches to Reels, personality-led content & engagement with youth
Shalinee Mishra Sep 8, 2026 8:14 AM
As creators, AI and fragmented consumer journeys reshape marketing, brand leaders argue that attention may get a consumer to notice, but affection is built through relevance, trust and experience
The Sanmarg Group CMD’s 2025–26 term saw a 26% revision in government advertising rates, the launch of the ‘Ink Doesn’t Lie’ campaign and policy interventions on AI, copyright and newsprint
e4m Staff Sep 7, 2026 12:08 PM
Collaboration turned one of the franchise’s most recognisable symbols into an ice cream experience, as Mirzapur: The Movie enjoyed a strong opening weekend
e4m Staff Sep 7, 2026 11:31 AM
In his new role, Mayuresh will partner with Kartik Smetacek, Chief Creative Officer, Saatchi & Saatchi India
e4m Staff Sep 7, 2026 11:29 AM
Brands are looking beyond Diwali, treating Onam, Ganesh Chaturthi, Durga Puja and Navratri as distinct cultural and consumption moments for festive creator campaigns
Shalinee Mishra Sep 7, 2026 9:37 AM
Dentsu’s tax probe could have implications beyond one agency, as scrutiny of royalty payments, IP & cross-border charges raises prospect of a wider examination across advertising networks
Imran Fazal Sep 7, 2026 9:26 AM
The round has received backing from existing investors Elevation Capital and Nexus Venture Partners, along with angel investors Abhiraj Singh Bhal, Ajit Mohan and Anand Ahuja
e4m Staff Sep 5, 2026 10:27 AM
For brands, this means the visual identity of a product has to work not just in a store or on an e-commerce page, but also when it appears in a creator's video or a consumer's social media post
Sunidhi Vijay Sep 5, 2026 9:11 AM
From big brand transformations and celebrity-led campaigns to nostalgia, humour, purpose and culture, these are the ads that made the cut this week
Aryendra Khan Sep 5, 2026 8:56 AM
e4m was the first to report that the ‘royalty pivot’ was emerging as a key angle in the Dentsu IT probe
Imran Fazal Sep 4, 2026 4:01 PM
The proposed framework is intended to set boundaries around the kind of videos, opinions and other content that government personnel can share online
Astra is also the first OpenAI model to trigger stronger safeguards under the company's safety protocol because of its cybersecurity capabilities
Creegan joins The Walt Disney Company after a 27-year career at Microsoft
From September 3, users in India can no longer purchase new discovery+ subscriptions through Warner Bros. Discovery or third-party providers
e4m Staff Sep 4, 2026 10:46 AM
According to VLCC, the funding will help in expanding businesses across beauty, wellness and personal care
Legal voices say, in brand or agency workflows authorship may depend on prompting, iteration, selection and editing but the prompter cannot automatically be treated as the person who caused the work
Shantanu David Sep 4, 2026 9:10 AM
At Pitch CMO Summit 2026 in Bengaluru, Shahad Anand, Business Head, Skylight Mediakart, makes the case for combining contextual relevance with creativity to win attention
Rigg most recently served as Vice President, Commercial at Fuze Finance
Vikkramm Chandirramani, astrologer, psychic and Founder of Futurescopes, decodes some of advertising’s most important periods of reinvention and the astrological patterns behind them
Vikkramm Chandirramani Sep 3, 2026 2:56 PM
Dr Annurag Batra writes that agency investigations underscore the need to protect trust through strong governance, transparency and clear communication
Annurag Batra Sep 3, 2026 12:19 PM
Industry executives say royalty payments have increasingly become an area of attention as multinational companies rely more heavily on intangible assets
Imran Fazal Sep 3, 2026 12:16 PM
With IRS stalled, BARC ratings disrupted, no common OOH currency & radio seeking relevance, measurement gaps are making traditional media harder to justify - pushing ad dollars towards digital
Kanchan Srivastava Sep 3, 2026 8:58 AM
Agarwal, a former Ogilvy leader, and Dasgupta, former CCO at BBDO and ADK Fortune, will spearhead the agency’s next phase of growth
The APAC leadership has also sent out a message that the matter is serious and cannot be disclosed
Imran Fazal Sep 2, 2026 1:50 PM
Appearing for Chandra, advocate Sasmit Patra said the intense public scrutiny surrounding the insolvency proceedings had effectively turned the legal dispute into a ‘media trial’
e4m Staff Sep 2, 2026 12:56 PM
The investment will accelerate WLDD’s technology, creator network, owned-media platforms and brand-building capabilities
e4m Staff Sep 2, 2026 12:49 PM
While sugar prices have surged 30%, rising cost of edible oil, wheat, cocoa adds to margin pressure; packaged food advertisers left to choose between cutting spends or protecting festive visibility
Kanchan Srivastava Sep 2, 2026 9:24 AM
‘AI creator’ labels are being replaced with ‘AI-generated profile’ as brands increasingly experiment with synthetic creators and digital likenesses
Shalinee Mishra Sep 2, 2026 8:37 AM
Tazeen Shaikh has been appointed Associate Creative Director, while Jervin D'Souza has been named Client Partner
The partnership will focus on media relations, brand storytelling and strategic positioning for Café Demis, a venture by Demifoods, as it charts its expansion across India