Suchit Sikaria?blur=25

Suchit Sikaria, Chief Business Officer, Sugar Cosmetics, spoke to e4m on the brand’s digital marketing strategy, banking on fintech and more

Kanchan Srivastava 1 day ago


The homegrown cosmetic brand has released three fragrances in the premium category

exchange4media Staff Mar 10, 2023 12:41 PM

ceos in ad?blur=25

Why do some founder-CEOs have a penchant for appearing in their own ad campaigns?

Kanchan Srivastava Jan 9, 2023 8:39 AM


At Impact Digital Influencer Conference, Kaushik Mukherjee, co-founder & COO, SUGAR Cosmetics, speaks to Nawal Ahuja, co-founder, exchange4media

exchange4media Staff Dec 2, 2022 3:59 PM


#ShukarHainSUGARHain campaign also has a guest appearance from Co-Founder & CEO Vineeta Singh

exchange4media Staff Sep 10, 2022 8:47 AM


The COO & Co-founder of SUGAR Cosmetics shares insights from the seven-year journey of building the brand, the evolving TG, the increasing competition and much more

Ritika Raj Jul 15, 2022 8:05 AM


SGA will strengthen RENÉE ’s public relations through strategic communications and will boost its digital footprint on networking platforms

exchange4media Staff Jun 28, 2022 11:45 AM

Kiara Advani?blur=25

The 360-degree brand campaign titled ‘Oh my God! Everyone’s a fan’ featuring the actor brings to life consumers’ love for its products in a playful manner

exchange4media Staff Mar 9, 2022 12:50 PM


The agency will oversee media strategy, planning and buying for the total portfolio of the brand

exchange4media Staff Sep 21, 2021 11:26 AM


Pednekar will headline the cosmetic major's key campaigns starting September

exchange4media Staff Sep 1, 2021 12:24 PM

tv ads?blur=25

As per the recent TAM Adex data, categories like auto, personal care/personal hygiene, F&B, and paints have shown the maximum drop in ad volumes during April-May'21 when compared to Jan-March'21

Sonam Saini Jun 2, 2021 9:06 AM

Sugar Cosmetics?blur=25

The brand aims to engage with approximately 8000+ influencers to create maximum reach and engagement on this campaign

exchange4media Staff Mar 6, 2021 6:00 PM

Blue Heaven campaign?blur=25

Conceptualised by Lowe Lintas, the campaign brings out the brand's proposition - Don’t miss any opportunity to express your beautiful self

exchange4media Staff Feb 20, 2021 8:44 AM

Vineeta Singh?blur=25

Singh, Co-founder & CEO, Sugar Cosmetics on the brand’s impressive growth trajectory over its five year journey, and expectations from the festive season

Christina Moniz Nov 6, 2020 8:35 AM

Mithila Palkar?blur=25

The brand has also launched an integrated campaign that will have multiple legs including, print ads and multi-city activations

exchange4media Staff Jun 25, 2020 10:34 AM


The makeup brand launched the products through e-commerce channels including its own website

exchange4media Staff Jun 20, 2020 12:00 AM