cosmetics
Beauty and personal care brands are rapidly adapting to consumers seeking premium experiences at accessible price points, with mini serums, travel-sized perfumes and trial packs driving acquisition
Sunidhi Vijay May 15, 2026 8:43 AM
As consumers actively articulate their requirements through queries, brands are beginning to use these signals as a real-time pulse of demand to inform planning, creative and media strategies
Sunidhi Vijay Apr 27, 2026 8:37 AM
The company has also named Oshiya Savur as Chief Marketing Officer, e.l.f. Brands and Ekta Chopra as Chief Technology & AI Officer
e4m Staff Apr 24, 2026 6:18 PM
In this role, Jigar will be responsible for driving financial strategy, strengthening governance and ensuring capital efficiency
e4m Staff Jan 5, 2026 12:02 PM
Anshu Arora Sindhwani has held leadership positions at companies such as AkzoNobel (Dulux), Colorbar, Mary Kay and Win-Medicare
e4m Staff Nov 3, 2025 11:40 AM
In his new role, Anmol will focus on strengthening MARS’s brand identity, growing its digital presence, and creating marketing campaigns
e4m Staff Sep 8, 2025 11:10 AM
Co-Founder Ashutosh Valani on building a modern Indian beauty brand with data-driven insights, MarTech adoption, and a mix of celebrity power and digital-first strategy
Ananya Patil Sep 3, 2025 12:22 PM
D2C brands The Sleep Company, SMOOR and Renee Cosmetics share the defining strategies that led to booming businesses in 2024 as well as their roadmap for 2025
Chehneet Kaur Dec 13, 2024 9:10 AM
Vineeta Singh, Co-Founder and CEO of Sugar Cosmetics, was among Impact’s 50 Most Influential Women of 2024
e4m Staff Dec 5, 2024 10:37 PM
Krishnan Sundaram stepped down from Hindustan Unilever (HUL) in December 2023 after 23 years with the FMCG giant
e4m Desk Aug 12, 2024 10:09 AM
Industry experts cite a rise in consumption of personal care products, brands promising to care for the Indian skin, and demand for organic products as key drivers
Kanchan Srivastava Sep 4, 2023 8:35 AM
Makeup industry players share with us how they're staying ahead of the game with AI adoption
Chehneet Kaur Aug 22, 2023 9:19 AM
'Disha's dedication to fitness and overall well-being perfectly aligns with Insight Cosmetics' mission of offering a wide range of safe and toxic-free products', said the brand
exchange4media Staff Aug 8, 2023 12:26 PM
The business will be handled from the agency’s office in Mumbai
exchange4media Staff Jul 18, 2023 10:30 AM
Sikaria, Chief Business Officer at SUGAR Cosmetics, talks about his life outside the office in this weekly edition
exchange4media Staff Apr 1, 2023 8:22 AM
Suchit Sikaria, Chief Business Officer, SUGAR Cosmetics, spoke to e4m on the brand’s digital marketing strategy, banking on fintech and more
Kanchan Srivastava Mar 30, 2023 8:48 AM
The homegrown cosmetic brand has released three fragrances in the premium category
exchange4media Staff Mar 10, 2023 12:41 PM
Why do some founder-CEOs have a penchant for appearing in their own ad campaigns?
Kanchan Srivastava Jan 9, 2023 8:39 AM
At Impact Digital Influencer Conference, Kaushik Mukherjee, co-founder & COO, SUGAR Cosmetics, speaks to Nawal Ahuja, co-founder, exchange4media
exchange4media Staff Dec 2, 2022 3:59 PM
#ShukarHainSUGARHain campaign also has a guest appearance from Co-Founder & CEO Vineeta Singh
exchange4media Staff Sep 10, 2022 8:47 AM
The COO & Co-founder of SUGAR Cosmetics shares insights from the seven-year journey of building the brand, the evolving TG, the increasing competition and much more
Ritika Raj Jul 15, 2022 8:05 AM
SGA will strengthen RENÉE ’s public relations through strategic communications and will boost its digital footprint on networking platforms
exchange4media Staff Jun 28, 2022 11:45 AM
The 360-degree brand campaign titled ‘Oh my God! Everyone’s a fan’ featuring the actor brings to life consumers’ love for its products in a playful manner
exchange4media Staff Mar 9, 2022 12:50 PM
The agency will oversee media strategy, planning and buying for the total portfolio of the brand
exchange4media Staff Sep 21, 2021 11:26 AM
Pednekar will headline the cosmetic major's key campaigns starting September
exchange4media Staff Sep 1, 2021 12:24 PM
He will lead the Direct to Consumer (D2C) division at the organisation
exchange4media Staff Jul 7, 2021 11:58 AM
As per the recent TAM Adex data, categories like auto, personal care/personal hygiene, F&B, and paints have shown the maximum drop in ad volumes during April-May'21 when compared to Jan-March'21
Sonam Saini Jun 2, 2021 9:06 AM
The brand aims to engage with approximately 8000+ influencers to create maximum reach and engagement on this campaign
exchange4media Staff Mar 6, 2021 6:00 PM
Conceptualised by Lowe Lintas, the campaign brings out the brand's proposition - Don’t miss any opportunity to express your beautiful self
exchange4media Staff Feb 20, 2021 8:44 AM
Singh, Co-founder & CEO, Sugar Cosmetics on the brand’s impressive growth trajectory over its five year journey, and expectations from the festive season
Christina Moniz Nov 6, 2020 8:35 AM
The brand has also launched an integrated campaign that will have multiple legs including, print ads and multi-city activations
exchange4media Staff Jun 25, 2020 10:34 AM
The makeup brand launched the products through e-commerce channels including its own website
exchange4media Staff Jun 20, 2020 12:00 AM
Kapre has previously worked with Unilever, Wrigley, PepsiCo & United Biscuits across business leadership roles
exchange4media Staff May 26, 2020 1:54 PM
As part of the campaign, Oriflame India has also created a special video celebrating motherhood and thanking all mothers, especially working ones
exchange4media Staff May 12, 2020 1:53 PM
The cosmetic brand's digital activity saw 5600+ posts on Instagram, using #BetterWithHer and reached approx. 7.7K + people
exchange4media Staff Mar 17, 2020 4:15 PM