cosmetics
Suchit Sikaria, Chief Business Officer, Sugar Cosmetics, spoke to e4m on the brand’s digital marketing strategy, banking on fintech and more
The homegrown cosmetic brand has released three fragrances in the premium category
exchange4media Staff Mar 10, 2023 12:41 PM
Why do some founder-CEOs have a penchant for appearing in their own ad campaigns?
Kanchan Srivastava Jan 9, 2023 8:39 AM
At Impact Digital Influencer Conference, Kaushik Mukherjee, co-founder & COO, SUGAR Cosmetics, speaks to Nawal Ahuja, co-founder, exchange4media
exchange4media Staff Dec 2, 2022 3:59 PM
#ShukarHainSUGARHain campaign also has a guest appearance from Co-Founder & CEO Vineeta Singh
exchange4media Staff Sep 10, 2022 8:47 AM
The COO & Co-founder of SUGAR Cosmetics shares insights from the seven-year journey of building the brand, the evolving TG, the increasing competition and much more
Ritika Raj Jul 15, 2022 8:05 AM
SGA will strengthen RENÉE ’s public relations through strategic communications and will boost its digital footprint on networking platforms
exchange4media Staff Jun 28, 2022 11:45 AM
The 360-degree brand campaign titled ‘Oh my God! Everyone’s a fan’ featuring the actor brings to life consumers’ love for its products in a playful manner
exchange4media Staff Mar 9, 2022 12:50 PM
The agency will oversee media strategy, planning and buying for the total portfolio of the brand
exchange4media Staff Sep 21, 2021 11:26 AM
Pednekar will headline the cosmetic major's key campaigns starting September
exchange4media Staff Sep 1, 2021 12:24 PM
He will lead the Direct to Consumer (D2C) division at the organisation
exchange4media Staff Jul 7, 2021 11:58 AM
As per the recent TAM Adex data, categories like auto, personal care/personal hygiene, F&B, and paints have shown the maximum drop in ad volumes during April-May'21 when compared to Jan-March'21
Sonam Saini Jun 2, 2021 9:06 AM
The brand aims to engage with approximately 8000+ influencers to create maximum reach and engagement on this campaign
exchange4media Staff Mar 6, 2021 6:00 PM
Conceptualised by Lowe Lintas, the campaign brings out the brand's proposition - Don’t miss any opportunity to express your beautiful self
exchange4media Staff Feb 20, 2021 8:44 AM
Singh, Co-founder & CEO, Sugar Cosmetics on the brand’s impressive growth trajectory over its five year journey, and expectations from the festive season
Christina Moniz Nov 6, 2020 8:35 AM
The brand has also launched an integrated campaign that will have multiple legs including, print ads and multi-city activations
exchange4media Staff Jun 25, 2020 10:34 AM
The makeup brand launched the products through e-commerce channels including its own website
exchange4media Staff Jun 20, 2020 12:00 AM
