Ananya Birla leads Birla Cosmetics as Founder and MD

The company currently houses two brands, LOVETC and Contraband

e4m by e4m Staff
Published: Jul 21, 2025 9:34 AM  | 1 min read
Ananya Birla
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Ananya Birla has ventured into the beauty and personal care industry, taking on the role of Founder and Managing Director of Birla Cosmetics Pvt. Ltd. since February this year. The company currently houses two brands, LOVETC and Contraband.

She is the eldest daughter of Kumar Mangalam Birla, Chairman of the Aditya Birla Group.

Ananya Birla shared the news on LinkedIn, stating: “I'm late however, I’m happy to share that I’ve started a new position as Founder, MD of Birla Cosmetics Private Limited which currently houses brands, LOVETC and Contraband.”

Published On: Jul 21, 2025 9:34 AM