Rather than population growth alone, marketers are tracking affluent non-metro consumers with higher purchasing power and regional preferences, reshaping media, localisation and premium positioning

Sunidhi Vijay Jul 1, 2026 9:11 AM

Ranjani Krishnaswamy, CMO, Analog Watches, at Titan Company, spoke to e4m on gap between digital discovery and offline conversion, how discovery phase is now decisively digital, winning GenZ & more

Anuja Jain Jun 3, 2026 9:10 AM

Rajeev Jain, SVP-Corporate Marketing at DS Group, shares how marketers are rethinking brand communication, innovation and cultural relevance in today’s digital-first ecosystem

Sunidhi Vijay May 25, 2026 9:01 AM

From toothbrushes to enterprise software, brands are leaning on 'AI' as a visibility lever, but industry voices say the window is closing fast

Aryendra Khan May 25, 2026 8:44 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares how AI and data reveal trends, but market visits build the practical judgment behind true consumer insight

Ganapathy Viswanathan May 18, 2026 8:10 AM

Anoop Manohar, Chief Marketing Officer, Axis Bank, shares that digital accounts for over 50% of Axis Bank’s marketing mix and is also working on influencer collabs

Sunidhi Vijay Mar 16, 2026 9:28 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explains how India’s young, aspirational and globally exposed consumers are reshaping brand choices beyond habit

Ganapathy Viswanathan Mar 16, 2026 8:41 AM

As seasonal marketing budgets climb, the industry reassesses campaign effectiveness, attribution models and the growing role of verification in digital advertising

e4m Staff Mar 14, 2026 11:33 AM

Peshwa Acharya: Senior CXO, Business Strategist, and Consultant, writes on how across urban India snacks represent health choices, lifestyle identity and functional nutrition

Peshwa Acharya Mar 7, 2026 6:42 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, reflects on why India’s car story has always been less about metal and more about aspiration

Ganapathy Viswanathan Feb 25, 2026 12:44 PM

Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, explores why consumers say they care about sustainability but don't buy sustainable products

Shantomoy Ray Feb 19, 2026 11:03 AM

Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, explores whether marketers create demand or uncover desires already waiting to be expressed

Shantomoy Ray Feb 4, 2026 7:48 AM

The report explains four patterns: The Rules of Realness, that shape how successful brands secure attention, meaning, and differentiation in 2026’s social context

e4m Staff Jan 29, 2026 4:06 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, notes how Indian consumers have evolved and how brands have learned to anchor business goals in cultural moments

Ganapathy Viswanathan Jan 22, 2026 8:32 AM

Kapila Sethi, Marketing Director at William Grant & Sons, explains how the brand brings its portfolio closer to consumers through immersive experiences

Chehneet Kaur Jan 16, 2026 5:02 PM

As AI-driven discovery reshapes how consumers find brands, marketing economics are resetting from clicks and rankings to credibility and citations

Anuja Jain Dec 31, 2025 9:12 AM

As zero-click journeys dominate, brands slash open web display budgets by 30%, redirecting ad dollars to CTV, retail media, and paid social

Anuja Jain Nov 28, 2025 8:51 AM

As consumers become more self-aware, advertising is reflecting their experiences in a thoughtful and relatable way

Soumya Gawri Nov 4, 2025 9:12 AM

From personalised rewards and tiered benefits to early access and premium experiences, marketers are reimagining loyalty as a long-term relationship rather than a points-based exchange

Sunidhi Vijay Oct 24, 2025 8:47 AM

Consumers want AI that works for them, not on them, finds a new Reddit study with insights from WPP and GroupM 

e4m Staff May 29, 2025 7:50 AM

At e4m RetailEX 2025, Ajay Gupta, Founder of Ching's Secret & Senior Advisor to the CEO, Tata Consumer Products Ltd., advised entrepreneurs to focus on business fundamentals over valuations

e4m Staff Mar 13, 2025 4:58 PM

Guest Column: Shantomoy Roy, Founder & Director of K-Factor Communications, decodes the intricate relationship between the consumer and businesses

Shantomoy Ray Jan 13, 2025 9:08 AM

According to a Kantar research report, 86% of online consumers are willing to take up offers while the offline offer uptake stands at 60%

e4m Staff Aug 14, 2024 2:03 PM

CCPA's new rules for brands seem rooted in consumer well-being, but can harmless sales practices be mistaken for 'dark patterns'? Brands and experts discuss

Tanzila Shaikh Dec 13, 2023 8:54 AM

The company’s revenue for 6 months stands at Rs 7,475 crore, up 12%

e4m Staff Nov 1, 2023 12:51 PM

On one hand where brand building helps build an emotional connect with the consumer, performance marketing is gaining muscle for its promising ROI. But does one take priority over the other?

Chehneet Kaur Sep 4, 2023 9:08 AM

At the e4m Pride Of Brands – North, a panel of industry heads shared insights on powerful marketing strategies  

exchange4media Staff Jan 20, 2023 1:39 PM

The report also highlights an increasing willingness among consumers to pay for premium or exclusive content

exchange4media Staff Nov 17, 2022 12:20 PM

Red Lab’s 4th report in its Google Trends 2021 series says that 80% of Indian respondents said it was important to find a trusted source of information, compared with before COVID-19

exchange4media Staff Apr 23, 2022 7:20 PM

In today’s edition of e4m women’s day series, Bijalwan, CMO of Crompton Greaves Consumers Electricals Ltd, speaks on gender equality and how gender-just workplaces can help women excel

Mansi Sharma Mar 29, 2022 12:30 PM

Sudhir Sitapati, Managing Director & CEO, Godrej Consumer Products, shared insights on ‘The New Marketing PlayBook’ during the unveiling of Pitch Madison Advertising Report, 2022

exchange4media Staff Feb 17, 2022 8:51 AM

Guest Column: TRAI had a whole new realm to preside over, LCOs, MSOs, and broadcasters, but a consumer was never a part of this cavalcade, writes Paritosh Joshi, Principal at Provocateur Advisory

Paritosh Joshi Nov 2, 2021 8:42 AM

TRAI said it is aware that prices of some of the channels announced by broadcasters are unsustainable as these are not demand driven prices and are against the interest of consumers

exchange4media Staff Oct 22, 2021 8:55 AM

The top three categories on consumers' minds for the festive season are Mobile Phones, TVs and Furniture

exchange4media Staff Oct 19, 2021 12:10 PM

The brand aims to provide customers with benefits such as zero down payment & no-cost EMI schemes to make their festive purchases affordable

exchange4media Staff Sep 20, 2021 1:36 PM

A new report by Accenture surveyed more than 25,000 consumers across 22 countries

exchange4media Staff Aug 25, 2021 12:26 PM

Keeping safety and convenience at the fore front, the brand has taken measures to help customers pre-book their favourite LG product from the safety of their homes

exchange4media Staff Jun 12, 2021 8:18 AM

OOH industry leaders say that strategies like location-based data, acceleration of DOOH, and geofencing will lead the consumer on a path of purchase

Noel Dsouza Mar 15, 2021 8:32 AM

The webinar, which is the second part of the series, will be held on March 3

exchange4media Staff Mar 1, 2021 1:25 PM

Vivek Srivatsa, Head- Marketing, Passenger Vehicles Business Unit, Tata Motors, discussed the marketing strategy for all-new SUV Safari and the impact expected from its launch

Noel Dsouza Feb 23, 2021 7:57 AM

The celebrity chefs created 40 unique recipes with Cornitos products and posted their videos on Facebook page of Cornitos

exchange4media Staff Feb 16, 2021 2:27 PM

Around 75% of the complaints were from end consumers, while the rest were taken up suo motu by ASCI

exchange4media Staff Feb 5, 2021 1:18 PM

YuppTV scope offers users a single subscription to all premium OTT apps such as SonyLiv, ZEE5, Voot Select & YuppTV- aggregator of live TV channels

exchange4media Staff Feb 3, 2021 12:22 PM

BK Shankaranarayan, CEO, Viveks, talks about service-centric approach in their latest initiative, Home Serve App

Simran Sabherwal Dec 23, 2020 9:09 AM