consumers
Consumers?blur=25

Red Lab’s 4th report in its Google Trends 2021 series says that 80% of Indian respondents said it was important to find a trusted source of information, compared with before COVID-19

exchange4media Staff Apr 23, 2022 7:20 PM

Pragya Bijalwan?blur=25

In today’s edition of e4m women’s day series, Bijalwan, CMO of Crompton Greaves Consumers Electricals Ltd, speaks on gender equality and how gender-just workplaces can help women excel

Mansi Sharma Mar 29, 2022 12:30 PM

PMAR?blur=25

Sudhir Sitapati, Managing Director & CEO, Godrej Consumer Products, shared insights on ‘The New Marketing PlayBook’ during the unveiling of Pitch Madison Advertising Report, 2022

exchange4media Staff Feb 17, 2022 8:51 AM

Paritosh Joshi?blur=25

Guest Column: TRAI had a whole new realm to preside over, LCOs, MSOs, and broadcasters, but a consumer was never a part of this cavalcade, writes Paritosh Joshi, Principal at Provocateur Advisory

Paritosh Joshi Nov 2, 2021 8:42 AM

TRAI?blur=25

TRAI said it is aware that prices of some of the channels announced by broadcasters are unsustainable as these are not demand driven prices and are against the interest of consumers

exchange4media Staff Oct 22, 2021 8:55 AM

consumers?blur=25

The top three categories on consumers' minds for the festive season are Mobile Phones, TVs and Furniture

exchange4media Staff Oct 19, 2021 12:10 PM

Panasonic?blur=25

The brand aims to provide customers with benefits such as zero down payment & no-cost EMI schemes to make their festive purchases affordable

exchange4media Staff Sep 20, 2021 1:36 PM

LG?blur=25

Keeping safety and convenience at the fore front, the brand has taken measures to help customers pre-book their favourite LG product from the safety of their homes

exchange4media Staff Jun 12, 2021 8:18 AM

OOH consumer behavior patterns?blur=25

OOH industry leaders say that strategies like location-based data, acceleration of DOOH, and geofencing will lead the consumer on a path of purchase

Noel Dsouza Mar 15, 2021 8:32 AM

Vivek Srivatsa?blur=25

Vivek Srivatsa, Head- Marketing, Passenger Vehicles Business Unit, Tata Motors, discussed the marketing strategy for all-new SUV Safari and the impact expected from its launch

Noel Dsouza Feb 23, 2021 7:57 AM

Cornitos Chefs?blur=25

The celebrity chefs created 40 unique recipes with Cornitos products and posted their videos on Facebook page of Cornitos

exchange4media Staff Feb 16, 2021 2:27 PM

ASCI?blur=25

Around 75% of the complaints were from end consumers, while the rest were taken up suo motu by ASCI

exchange4media Staff Feb 5, 2021 1:18 PM

YuppTV-BSNL?blur=25

YuppTV scope offers users a single subscription to all premium OTT apps such as SonyLiv, ZEE5, Voot Select & YuppTV- aggregator of live TV channels

exchange4media Staff Feb 3, 2021 12:22 PM

Viveks-ShankarNarayan?blur=25

BK Shankaranarayan, CEO, Viveks, talks about service-centric approach in their latest initiative, Home Serve App

Simran Sabherwal Dec 23, 2020 9:09 AM

exchange4media Conclave – South?blur=25

The third edition of exchange4media Conclave – South with the theme 'Brands & Consumers: The New Connections' will be held on November 22 at The Taj, Bengaluru

exchange4media Staff Nov 13, 2019 8:30 AM

Dr Hans-Christian Baertels?blur=25

Baertels, President (acting), BMW Group India, spoke to exchange4media about the future strategies for capturing the market, plans drafted for achieving the desired result in this quarter and more

Shweta Raaj Singh Jun 10, 2019 8:04 AM

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The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

Neena Dasgupta Sep 25, 2017 8:16 AM

Guest Column: Demonetisation – A trigger to social & consumption behaviour change- Habeeb Nizamudin, CMO, IPG Mediabrands?blur=25

The pros & cons of such an action as we see this trigger to a larger systemic change impacting consumer behaviour writes Habeeb Nazamudin, CMO, IPG Mediabrands

Habeeb Nazamudin Nov 11, 2016 9:39 AM