consumers
LG?blur=25

Keeping safety and convenience at the fore front, the brand has taken measures to help customers pre-book their favourite LG product from the safety of their homes

exchange4media Staff Jun 12, 2021 8:18 AM

OOH consumer behavior patterns?blur=25

OOH industry leaders say that strategies like location-based data, acceleration of DOOH, and geofencing will lead the consumer on a path of purchase

Noel Dsouza Mar 15, 2021 8:32 AM

Vivek Srivatsa?blur=25

Vivek Srivatsa, Head- Marketing, Passenger Vehicles Business Unit, Tata Motors, discussed the marketing strategy for all-new SUV Safari and the impact expected from its launch

Noel Dsouza Feb 23, 2021 7:57 AM

Cornitos Chefs?blur=25

The celebrity chefs created 40 unique recipes with Cornitos products and posted their videos on Facebook page of Cornitos

exchange4media Staff Feb 16, 2021 2:27 PM

ASCI?blur=25

Around 75% of the complaints were from end consumers, while the rest were taken up suo motu by ASCI

exchange4media Staff Feb 5, 2021 1:18 PM

YuppTV-BSNL?blur=25

YuppTV scope offers users a single subscription to all premium OTT apps such as SonyLiv, ZEE5, Voot Select & YuppTV- aggregator of live TV channels

exchange4media Staff Feb 3, 2021 12:22 PM

Viveks-ShankarNarayan?blur=25

BK Shankaranarayan, CEO, Viveks, talks about service-centric approach in their latest initiative, Home Serve App

Simran Sabherwal Dec 23, 2020 9:09 AM

exchange4media Conclave – South?blur=25

The third edition of exchange4media Conclave – South with the theme 'Brands & Consumers: The New Connections' will be held on November 22 at The Taj, Bengaluru

exchange4media Staff Nov 13, 2019 8:30 AM

Dr Hans-Christian Baertels?blur=25

Baertels, President (acting), BMW Group India, spoke to exchange4media about the future strategies for capturing the market, plans drafted for achieving the desired result in this quarter and more

Shweta Raaj Singh Jun 10, 2019 8:04 AM

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The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

Neena Dasgupta Sep 25, 2017 8:16 AM

Guest Column: Demonetisation – A trigger to social & consumption behaviour change- Habeeb Nizamudin, CMO, IPG Mediabrands?blur=25

The pros & cons of such an action as we see this trigger to a larger systemic change impacting consumer behaviour writes Habeeb Nazamudin, CMO, IPG Mediabrands

Habeeb Nazamudin Nov 11, 2016 9:39 AM

Consistency –The Core of an Authentic Brand: Jay Kumar Hariharan?blur=25

Professional Certified Coach (PCC) and CEO –Blue Fire Coaching Consultants, Jay Kumar Hariharan shares his insights into the factors that define the consistency of brand communication across stakeholders.

Jay Kumar Hariharan Jan 9, 2016 7:17 AM

The magazine's role is to create new categories of consumption: Santosh Desai?blur=25

New categories get created when you create new vocabulary, new rules. The role of magazines is to educate, create hierarchies, implant codes, show rules of discrimination; thereby creating new categories of consumption, says Santosh Desai, MD & CEO, Future Brands

exchange4media Staff Mar 3, 2015 8:22 AM

In an interconnected world, there are no more island nations: Sanjeeb Chaudhuri?blur=25

One can’t say a particular strategy works only in a certain country; it will have an impact on the rest of the world also, said the Global Head – Mktg, Standard Chartered Bank

Saloni Dutta Oct 1, 2013 7:43 AM