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Yesudas S Pillai, Advertising and Mktg Strategist, Investor & Founder at Y&A Transformation, shares observations from a chance interaction during a morning run & reflections shaped by life experiences
e4m Staff Jul 11, 2026 5:00 PM
Participation fee pegged at Rs 1.5 crore; reserve prices range from Rs 4.87 crore to Rs 11.22 crore across five channel categories
e4m Staff Jul 10, 2026 8:12 AM
According to the network, 10-second advertising rates have reached ₹20-25 lakh during the knockout stage; over 22 brands have partnered across television and digital platforms
e4m Staff Jul 10, 2026 8:03 AM
In this role, Max Toulliou will lead WPP’s InfoSum commercial organization across the EMEA region
Yesudas S Pillai has shared his observations on a front-page newspaper advertisement by The Leela Palace, reflecting on how brand messaging can influence consumer attention and interpretation
Mrinall Dey has founded Brevanta Communications to offer strategic counsel to business leaders after a successful career in corporate communications
e4m Staff Jul 8, 2026 12:16 PM
Jody Quon returns to The New York Times after over two decades; she was most recently Creative Director at New York Magazine
Kapur’s expertise lies in medtech and has worked in cardiology, neurology, and ENT specialties in the US, EU and APAC
Nirmalya Sen, Founder and CEO of The Rethink Company, has paid heartfelt tribute to Atul Hegde, reflecting on his leadership and lasting contribution to India’s digital advertising and media industry
Physical experiences are turning into user-created content, influencer collabs, consumer data and social media conversations, note market players
Sunidhi Vijay Jul 7, 2026 8:46 AM
The sixth edition of India’s leading fintech conference returns on 10 July 2026 at Taj MG Road, Bengaluru
Thakur has an experience of over two decades in the luxury hospitality industry
The book deals with executive success and the new rules of winning at work
e4m Staff Jul 6, 2026 10:00 AM
MSOs are proposing the creation of a unified Platform Services advertising network that will allow brands to execute campaigns across multiple cable operators
Imran Fazal Jul 6, 2026 8:52 AM
The mandate aims to strengthen Riceberg Ventures’ visibility across the startup, investor, and innovation ecosystem while amplifying its vision of backing breakthrough deeptech companies globally
e4m Staff Jul 2, 2026 11:33 AM
Has strategic silence become a reputational risk? Industry leaders weigh in on its impact, future challenges, common misconceptions and where communicators should draw the line
Ritika Upmanyu Jul 2, 2026 10:00 AM
Prior to joining the venture, Sharma was Vice President – Marketing at HDFC Bank
Gupta's employment is being transferred from Dish TV to its wholly-owned subsidiary, Dish Infra Services Private Limited
e4m Staff Jul 1, 2026 10:46 AM
Edwin Charles Albert served as Head of Content - Product, Marketing and Partnerships at Airtel Digital
e4m Staff Jun 30, 2026 7:49 PM
She was previously associated with ZEE5 as Associate Director – Strategic Partnerships, Digital
e4m Staff Jun 30, 2026 6:07 PM
Prior to this appointment, he served as Deputy Managing Director and Group Chief Risk Officer at SBI
e4m Staff Jun 30, 2026 12:25 PM
The appointment includes media planning and buying responsibilities across the Americas, EMEA, Japan and APAC regions
e4m Staff Jun 30, 2026 11:32 AM
Rajeev Mantri’s last working day as Chief Financial Officer will be 25 September 2026
e4m Staff Jun 30, 2026 8:22 AM
In this role, Gupta will lead the AI-enabled devices business in India, including Alexa with Echo, Fire TV, and Kindle.
Earlier, in March 2026, the company had issued 2 crore convertible warrants to STMSL on a preferential basis
e4m Staff Jun 29, 2026 9:50 AM
Guest Column: Dr. Sandeep Goyal explains that the rebellion against personalisation is not a rejection of technology, but a demand for boundaries
Sandeep Goyal Jun 29, 2026 9:03 AM
For advertisers, international franchises provide an immersive setting that amplifies brand messaging through theatrical excitement and buzz
Sunidhi Vijay Jun 29, 2026 8:56 AM
Guest Column: Adman Prabhakar Mundkur decodes whether there is such a thing as ‘creative that sells’ and ‘creative for creative's sake’
Prabhakar Mundkur Jun 26, 2026 11:56 AM
The e-commerce giant plans to invest $48 billion in the country between 2026 and 2030
e4m Staff Jun 25, 2026 7:41 PM
The move is consistent with Hakuhodo's strategy of expanding through acquisitions and strategic partnerships across Asia and India
Imran Fazal Jun 25, 2026 9:17 AM
‘Mothers of Courage – Shifting Societal Norms, One Conversation at a Time’ secures India’s only shortlist in the SDG category
Team Impact Jun 24, 2026 1:49 PM
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, examines why brand recall has become more critical than market competition
Gargi Sarkar Jun 23, 2026 2:04 PM
Prior to joining NBSL, Gaurav Kochhar led the UPI, Digital Payments and API Banking business at ICICI Bank
e4m Staff Jun 23, 2026 1:40 PM
Sources suggest that Devlina Majumdar will soon be joining Big FM in a senior role
e4m Staff Jun 22, 2026 7:51 PM
Softer crude prices and a steadier rupee may ease pressure on marketers ahead of the festive season, though advertisers are likely to see it as a signal of confidence, not a spending trigger
Kanchan Srivastava Jun 22, 2026 9:14 AM
News18 India’s senior journalist and anchor Sushant Sinha speaks to e4m on the success of the Pathshala format, audience trust and why he believes credibility is the most valuable currency in news
Ruhail Amin Jun 22, 2026 9:12 AM