cadbury-dairy
Prior to this move, Ankit Desai spent nearly seven years at The Hershey Company
e4m Staff Apr 10, 2026 1:40 PM
How a playful moment between two strangers stuck in traffic, a bar of chocolate, and an unforgettable Amit Trivedi jingle created advertising magic that India still can't forget
Aryendra Khan Feb 14, 2026 8:42 AM
The campaign’s highlight is a new digital film presenting a modern perspective on romance in an AI-driven world
e4m Staff Feb 2, 2026 12:36 PM
The book ‘Pandeymonium: Piyush Pandey on Advertising’ reminds us why he was called the ‘Adman of India’
e4m Staff Oct 24, 2025 5:27 PM
Tributes have poured in from politicians, industry peers, admirers and well-wishers, honouring the life, work and legacy of Piyush Pandey
e4m Staff Oct 24, 2025 5:12 PM
Satyabrata Das pays tribute to the ‘Desi Heart of Indian Advertising’
e4m Staff Oct 24, 2025 4:46 PM
From the iconic Fevicol ad to Mile Sur Mera Tumhara, Piyush Pandey’s campaigns are now part of India’s collective memory
Soumya Gawri Oct 24, 2025 10:52 AM
Piyush Pandey, whose advertising journey began with Ogilvy in 1982, was now the Chief Creative Officer Worldwide and Executive Chairman India at the agency
For the launch, Mondelez India will roll out a 360-degree campaign on television, digital media and with influencer collaborations
e4m Staff Sep 15, 2025 1:16 PM
A sneak peek at how Cadbury's 1994 cricket commercial turned uninhibited celebration into a cultural phenomenon, and why its 2021 remake hit another century
Aryendra Khan Sep 12, 2025 9:27 AM
The campaign inspires India to embrace the sweetness of acceptance through small acts of generosity
e4m Staff Mar 11, 2025 3:27 PM
Nitin Saini, Vice President - Marketing at Mondelez India Foods talks about standing out with 5 Star and Dairy Milk campaigns, building relevance for chocolates and picking insights from GenZ
Simran Sabherwal & Tasmayee Laha Roy Feb 10, 2025 9:04 AM
With #CreatingMemoriesNeverClicked, the brand has rolled out a user-friendly microsite, where individuals can transform precious, undocumented moments from their memory into realistic photos
e4m Staff Aug 7, 2024 12:57 PM
#ThankYouFirstCoach is the brand's 2-part series campaign on the heroes who recognised and nurtured the talents of India's finest players
e4m Staff Mar 20, 2024 12:43 PM
The multichannel campaign introduced fan screens in stadiums across all sports tournaments to motivate athletes representing India in games like boxing, TT, hockey
exchange4media Staff May 30, 2023 11:45 AM
#CheerForAllSports takes an inclusive approach towards sports like wrestling, boxing, hockey, table tennis, etc. which are often sidelined for cricket
exchange4media Staff Mar 31, 2023 10:51 AM
The #HeartTheHappiness campaign has been created by Ogilvy India
exchange4media Staff Dec 27, 2022 9:24 AM
The players’ auction for IPL 2023 is slated to be held in Kochi today
exchange4media Staff Dec 22, 2022 7:20 PM
A 360-marketing campaign will introduce the identity of the brand
exchange4media Staff Sep 20, 2022 1:54 PM
The TVC introduces a refreshed take on brand purpose to evoke small acts of kindness
exchange4media Staff Sep 17, 2022 8:08 AM
The Cadbury Dairy Milk & Star Sports partnership created many memorable experiences for the MCA ground staff through various initiatives
exchange4media Staff Jun 7, 2022 10:41 AM
The Silk Bubbly Bubblegum is supported with a 360-degree #BubbledUpWithFun campaign
exchange4media Staff Apr 5, 2022 12:30 PM
Industry insiders are lauding the initiative by the brand terming it a path-breaking moment in IPL advertising
exchange4media Staff Apr 4, 2022 8:30 AM
Under the initiative, the brand will provide the ground staff with best-in-class travel, accommodation, nutritional needs and customized jerseys designed by fashion designer Masaba Gupta
exchange4media Staff Mar 30, 2022 4:11 PM
The President of Mondelez International, India, delivered an insightful keynote address on ‘The Cadbury Dairy Milk Journey’ at e4m Pitch CMO Summit 2022
exchange4media Staff Mar 28, 2022 8:20 AM
The Valentine’s Day campaign is conceptualized by Mondelez & Team WPP (Ogilvy + Wavemaker)
exchange4media Staff Feb 17, 2022 8:53 AM
The OOH campaigns, created by Ogilvy & Wavemaker, gave a reason to smile to both love-smitten couples and heartbroken singles
exchange4media Staff Feb 14, 2022 8:36 AM
The campaign by Ogilvy features six heart-warming videos that bring to life everyday tales where people resort to their refrigerator to indulge in the chocolate
exchange4media Staff Feb 5, 2022 8:15 AM
The creative minds of the industry feel that changing the gender roles in advertising is laudable but brands should also be walking the talk and making the world more inclusive
Mansi Sharma Sep 24, 2021 8:17 AM
The iconic 90s campaign, created by Ogilvy, comes with a bigger message this time around as gender roles get swapped
Mansi Sharma Sep 18, 2021 9:02 AM
Anil Viswanathan, Senior Director – Marketing (Chocolates), Insights and Analytics, Mondelez India, talks about the significance of IPL as media property
Ashee Sharma Jan 25, 2021 8:53 AM
The new offering from Cadbury Dairy Milk Silk is being launched with a high-intensity, multi touch-point IMC campaign
exchange4media Staff Jan 16, 2021 8:29 AM
ESP Properties has helped brands like Paytm, Colgate, Myntra and Cadbury Dairy Milk close deals for IPL
exchange4media Staff Oct 12, 2020 10:59 AM
For every run scored by the Mumbai Indians, Cadbury Dairy Milk will sponsor health insurance for two daily wage earners across the country
exchange4media Staff Sep 17, 2020 5:14 PM
TTT's first-ever web show stars Apoorva Arora, Shriya Pilgaonkar, Urvi Singh, Mrinal Dutt, Anshuman Malhotra and Viren Vazirani
exchange4media Staff Aug 17, 2020 4:10 PM
Conceptualised by Mondelez India and Ogilvy India, the campaigns conveys that the snack is best enjoyed when shared with four friends
exchange4media Staff Jul 18, 2020 9:21 AM
The film, conceptualized by Mondelez India & Ogilvy India, is part of a larger integrated marketing mix including TV, on-ground and a digital or social media plan
exchange4media Staff Jun 13, 2020 8:38 AM
This is the first time in its 70-year history in India that Cadbury Dairy Milk has created a pack innovation that replaces its logo
exchange4media Staff May 25, 2020 8:38 AM
Mondelez India has also committed part proceeds from the sale of these special chocolate bars, towards the healthcare of the daily wagers through partnership with NGO Nirmana
exchange4media Staff May 23, 2020 8:00 PM
The Cadbury Dairy Milk ‘Thank You’ bar salutes the generous spirit of the country’s frontline heroes during these difficult times
exchange4media Staff May 3, 2020 2:00 AM
The campaign will be rolled out with high impact outdoors, digital and in-store promotions
exchange4media Staff Feb 13, 2020 4:01 PM
The series begins 25th January 2020 on Dice Media’s Instagram and YouTube pages
exchange4media Staff Jan 27, 2020 4:02 PM
Idea #IndiaKaLiveNetwork and Flipkart's Big Billion Days Sale were among some of the top interactive ads of 2019
exchange4media Staff Jan 21, 2020 6:03 PM