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Mhaske will work alongside social media co-convenors Priti Gandhi, Shivanand Dwivedi, Alok Bhatt and Arun Yadav
Industry heads opine that brands may have become too reactive but the need is to invest in long-term strategy, instead of just chasing engagement and virality
Sandhi Sarun Jul 21, 2026 9:13 AM
The arrest comes days after the ED provisionally attached assets worth Rs 940.7 crore belonging to Garg, his family and entities allegedly controlled by him under the PMLA
e4m Staff Jul 14, 2026 7:45 PM
At a time when the Indian media agency landscape was dominated by established networks, Sohrabji embraced the challenge of building a new agency from the ground up
Guest Column: Senior Journalist Prabhu Chawla shares his views on the political unity of four prominent South Indian leaders and its impact on national politics
Prabhu Chawla Jun 15, 2026 6:27 PM
Over three decades, Shazia Ilmi has navigated the worlds of media, activism and politics with conviction and resilience.
The list recognises influential marketing leaders whose strategic vision & impact are shaping the future of the industry
Dr Annurag Batra writes how Chief Minister Himanta Biswa Sarma is helping transform Assam into a confident and fast-emerging growth story in India’s Northeast
Annurag Batra May 20, 2026 5:01 PM
Dr Annurag Batra decodes how the recent assembly election in Bengal was a vote beyond politics
Annurag Batra May 9, 2026 1:16 PM
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, explores how some of India’s most powerful and influential brands are not products or companies, but people
Gargi Sarkar May 7, 2026 8:28 AM
Guest Column: Shantomoy Ray, Founder & Director of K Factor Communications, examines how Brand Modi-BJP continues to command a level of scale and public recall rarely matched in Indian politics
Shantomoy Ray May 7, 2026 8:21 AM
The BJP’s growth in Bengal and Narendra Modi’s increasing acceptance among sections of voters has changed the political atmosphere in many districts
Ruhail Amin May 6, 2026 2:17 PM
Balbir Punj, former party vice president and ex-Rajya Sabha member, passed away on April 18
Seven of AAP’s 10 Rajya Sabha MPs move with Chadha meeting two-thirds merger threshold
e4m Staff Apr 24, 2026 7:47 PM
Of the total ₹83.4 crore spent on Google political advertising in India over the past month, only ₹23 crore or 28% came directly from political parties
Imran Fazal Apr 24, 2026 8:23 AM
Punj, a veteran politician, author, and public intellectual, passed away on April 18, 2026, at the age of 76
e4m Staff Apr 23, 2026 9:38 AM
The short video of the moment, posted on PM Modi’s official social media account with the caption ‘Jhalmuri Break in Jhargram’, has crossed 12M views
e4m Staff Apr 20, 2026 2:51 PM
In a condolence message, Modi recalled Punj’s contribution to media, Parliament and the BJP’s intellectual outreach
e4m Staff Apr 19, 2026 8:13 AM
Punj was regarded as one of the BJP’s senior intellectual voices and had also served in the Rajya Sabha
e4m Staff Apr 18, 2026 10:24 PM
The rail ministry has issued a list of categories that will not be allowed as advertisements displayed in trains
e4m Staff Mar 28, 2026 6:56 PM
After a successful run in the entertainment industry as an actor, producer and public figure, Irani transitioned into politics in 2003
e4m Staff Mar 23, 2026 11:04 AM
On Meta, BJP and Trinamool Congress spent ₹0.42 crore (about ₹42.6 lakh) in the last one week
Shalinee Mishra Mar 10, 2026 9:47 AM
BJP emerged as the largest spender by a wide margin, investing Rs 2.33 crore across 685 ads
Sunidhi Vijay Jan 14, 2026 9:18 AM
The BJP led political advertising across both television and print, accounting for 54.2% of total insertions
e4m Staff Nov 29, 2025 8:10 AM
Their tenure as trustees begins on November 12 for a period of three years
e4m Staff Nov 14, 2025 9:34 AM
Kerala BJP state president Rajeev Chandrashekhar alleged that the channel ran false and misleading reports linking his name to a controversial land deal
e4m Staff Oct 30, 2025 3:07 PM
Ganapathy Viswanathan, an Independent Communication Consultant, who knew legendary adman Piyush Pandey for over four decades, has shared a heartfelt tribute
e4m Staff Oct 24, 2025 3:32 PM
Piyush Pandey, whose advertising journey began with Ogilvy in 1982, was now the Chief Creative Officer Worldwide and Executive Chairman India at the agency
On the occasion of Union Home Minister Amit Shah’s 61st birthday, we explore his rise within the BJP, strategic influence, and how he has shaped internal security and party organisation in India
e4m Staff Oct 22, 2025 8:42 AM
Bihar’s 2025 election has shifted to the digital arena, where Bhojpuri stars and local influencers are driving political narratives through reels, memes, and viral campaigns
Shalinee Mishra Oct 15, 2025 9:32 AM
Ameet Satam replaces Ashish Shelar, who recently stepped down after joining the state cabinet
e4m Staff Aug 26, 2025 10:09 AM
The company stated that Alberto will continue to hold his role as Executive Chairman of VML THE COCKTAIL
Jasmin Sohrabji, one of the most respected names in media and advertising, turns a year older
The role of media, need for dialogue and socio-economic changes during the 11 years of the government were discussed at the event
e4m Staff Jun 12, 2025 5:43 PM
Sahibjeet Singh Sawhney, Marketing Head at Zomato, was awarded The CMO Experiential Marketing Award at the Laqshya Pitch Best CMO Awards 2025
e4m Staff Mar 24, 2025 2:10 PM
While BJP ranked at the 23rd place, Congress comes at 40 in the PMAR list
e4m Staff Feb 13, 2025 2:02 PM
While full-page newspaper ads remain a visible element in the final stretch before election day, the primary focus has shifted to digital outreach, across platforms like Google, YouTube, FB & Insta
Shantanu David Feb 5, 2025 9:16 AM
Sarabjeet Sachar, Founder & CEO of Aspiration, recalls his professional and personal connect with Bhaskar Das
Sarabjeet Sachar Jan 16, 2025 11:41 AM
The 'Ek hai to safe hai’ campaign inspired by PM Narendra Modi's Dhule speech, which has taken the internet by storm, will go on till November 17
Chehneet Kaur Nov 12, 2024 8:37 AM
On Meta platforms—Facebook and Instagram—the BJP invested an additional Rs 8.61 lakh and Rs 3.59 crore on Google Ads to enhance its online reach last week from Oct 30 to Nov 5.
Proxy pages can change voter perceptions but have no official ties to the political parties they endorse, which has sparked transparency concerns
Shalinee Mishra Nov 8, 2024 9:33 AM
Media cos poised for a windfall as major political parties are set to invest heavily in advertising to secure an edge in the multi-party polls, observers tell e4m
Kanchan Srivastava Oct 16, 2024 8:30 AM
Leading the charge among top spenders is Congress leader Deepender Singh Hooda, who invested Rs 27.6 lakh on 814 ads
Tasmayee Laha Roy Sep 10, 2024 8:40 AM
Debjani Ghosh has been the President of the National Association of Software & Services Companies (NASSCOM) since April 2018
e4m Desk Aug 22, 2024 11:11 AM
Rs 200 crore was pumped in for the advertisement and promotion of ‘CM Majhi Ladki Bahin scheme’ on Thursday itself
Kanchan Srivastava Aug 16, 2024 6:06 PM
Bhandari is also the Founder and CEO of 'Jan ki Baat', an independent global on-ground public opinion technology and psephology company