auto
The shift to E20 is pushing automakers beyond product marketing towards education-led communication, as consumer trust becomes as critical as vehicle compliance
Kanchan Srivastava Jul 10, 2026 8:37 AM
HirePlusPlus has partnered with Suvan Ventures to expand its AI-powered enterprise hiring platform, focusing on fraud detection, autonomous recruitment and trusted AI-led hiring.
Arora will be taking over from Jan Bures, who will take on a new role at Volkswagen AG
Publishers demand 15-25% hike in ad rates saying newsprint, fuel and other input costs have moved up sharply
Kanchan Srivastava Jun 30, 2026 8:36 AM
Prior to this, Dhane was Associate General Manager at Hyundai Motor Company
Prior to joining Grapes Worldwide, he held leadership roles at agencies including Techmagnate, Intelegencia, and Unyscape
e4m Staff Jun 16, 2026 1:30 PM
Exclusive TAM AdEx data accessed by e4m shows a visible moderation in auto advertising between January and April 2026, across television, print and digital
Kanchan Srivastava Jun 11, 2026 9:04 AM
The move comes as Rajiv Bajaj takes on greater responsibilities at Bajaj Auto following recent business developments, including the acquisition of KTM
e4m Staff Jun 10, 2026 8:14 AM
New India and APAC leadership structure signals DEPT®'s long-term commitment to the region
A quiet restructuring is unfolding inside Meta’s AI-native ad ecosystem, say experts, as automation replaces manual controls
Anuja Jain May 26, 2026 9:01 AM
He was earlier Head of Marketing for India and South East Asia at UiPath
e4m Staff May 25, 2026 10:14 AM
AI agents are reshaping modern marketing through autonomous campaign management, customer engagement, media buying, analytics, and personalised experiences.
Brij Pahwa May 21, 2026 6:26 PM
In a session for media and creative professionals at Goafest 2026, the Google India Director of Marketing Partners, said AI agents were the next logical evolution for every marketer
e4m Staff May 21, 2026 2:32 PM
As feeds grow noisier and user behaviour becomes more reflexive, advertisers are rethinking what meaningful attention actually looks like
Aryendra Khan May 15, 2026 8:16 AM
Sumit Singla has previously worked with IndusInd Bank, Bharti Group, Mastercard and Bain & Company
e4m Staff May 12, 2026 12:19 PM
Ashutosh Dixit succeeds Manolito Vujicic, who has decided to leave the Group to pursue other opportunities
Prior to joining Hero MotoCorp, Sachin Agrawal served as Executive Vice President & Head – R&D and Technology at VE Commercial Vehicles
At the e4m OOH Conference 2026, Mahindra and Mahindra's CMO for Auto, Manjari Upadhye, explained why presence without relevance leads to empty impressions
e4m Staff Apr 27, 2026 2:23 PM
Pallav Singh joins Tata Motors after a nearly 2-year stint at Porsche India
He was earlier with Exide Energy, where he served as the Managing Director and Chief Executive Officer
e4m Staff Apr 15, 2026 7:54 AM
Bentley Motors recently announced actor and producer Priyanka Chopra Jonas as its global brand ambassador
Vaishnavi Deshpande Apr 14, 2026 3:28 PM
AI agents are transforming marketing workflows, automating execution and reshaping teams as enterprises shift from human-led tasks to software-driven operations.
Brij Pahwa Apr 13, 2026 1:19 PM
Samir Gupta was associated with Continental for over 13 years; to explore new opportunities in the mobility sector
Prior to this role, she served as Head of Marketing for India and SAARC at Autodesk
e4m Staff Apr 2, 2026 11:47 AM
Update could allow seamless control of YouTube audio through Android Auto’s media widget and steering wheel buttons
e4m Staff Mar 31, 2026 4:40 PM
Taneja joins NDTV from Times Network where he was the Associate Editor
e4m Staff Mar 27, 2026 8:48 PM
Kedar Apte served as Senior Vice President and Head of EV Charging Infrastructure at Mahindra Group
e4m Staff Mar 26, 2026 7:44 AM
The campaign blends nostalgia, humour and cinematic storytelling to showcase how effortlessly the Škoda Kushaq wins hearts
e4m Staff Mar 24, 2026 4:20 PM
Prior to joining Finfinity, Saaurabh R Pradhaan spent over nine years with YES Bank
e4m Staff Mar 16, 2026 12:14 PM
While real estate was the largest advertising category on radio last year at Rs 393 crore, auto sector’s ad spends on radio rose 13 per cent in 2025 to Rs 299 crore
Chehneet Kaur Mar 13, 2026 9:11 AM
With the emergence of autonomous AI agents, the industry is moving towards continuous optimisation, new performance benchmarks and a rethinking of marketing roles, say tech pundits
Anuja Jain Mar 13, 2026 8:39 AM
Jennifer Pandya, Head of Marketing at Škoda Auto India, was honoured with the CMO Customer Experience Award at Pitch CMO Awards 2026
e4m Staff Mar 12, 2026 9:53 PM
Auto marketers are moving from campaign-led to system-led growth, using first-party data and full-funnel insights to drive performance, say marketers at the e4m Automotive Marketing Summit
e4m Staff Mar 6, 2026 12:27 PM
Auto marketers debated whether CTV and digital OOH are truly driving growth in Bharat, at the e4m Automotive Marketing Summit
e4m Staff Mar 6, 2026 12:19 PM
Before joining Vinfast, Saxena was associated with Honda for nearly 23 years
BFSI, Retail, Clothing, Fashion and Jewellery, and E-commerce have also stepped up investments in Print, PMAR 2026 reveals
Chehneet Kaur Mar 5, 2026 9:18 AM
Kartik Patiar, National Head - M&E, ACHT, Online, at ShareChat & Moj, urges brands to move beyond demographics and tap into language, microdrama, and hyperlocal voices to drive purchase intent
At the e4m Automotive Marketing Summit 2026, Hero MotoCorp’s Aashish Midha and Spotify’s Arjun Kolady discussed balancing performance marketing with emotional impact in a fragmented media landscape
e4m Staff Mar 3, 2026 10:39 AM
Nitin Sharma previously served as Director of Product Management at Cox Automotive Inc.
Aashish Midha, Head of Marketing at Hero MotoCorp, says Hero’s four-decade journey focuses on ‘democratising mobility’ without reducing mass-market products to affordability pitches
At the e4m Automotive Marketing Summit 2.0, Virat Khullar, Head of Marketing, Hyundai Motor India, unpacks SUV dominance, AI at scale, digital attribution and more
Ankur Mittal outlines how data fragmentation, delayed response times and dealership inefficiencies are costing brands nearly 40% of qualified leads
e4m Staff Mar 2, 2026 12:08 PM
At e4m Automotive Marketing Summit, Jyoti Malhotra, Managing Director, Volvo Car India, spoke to Dr. Annurag Batra, on how the Swedish luxury carmaker interprets its global ethos in India
e4m Staff Feb 28, 2026 9:51 AM
The brand won 9 golds, 10 silver metals and 10 bronze metals for its marketing brilliance and creativity
e4m Desk Feb 27, 2026 11:07 PM
The agency took home 66 metals including 19 golds, 34 silver metals and 13 bronze metals across categories for its impressive work
e4m Desk Feb 27, 2026 11:06 PM
Omnicom Media takes home ‘Agency of the Year’ honour at the second edition of the awards
e4m Desk Feb 27, 2026 11:02 PM