Kia's refreshed slogan, ‘Movement that inspires’, is meant to reflect the brand's purpose of inspiring consumers

exchange4media Staff 1 day ago

The new logo features vibrate blue tone to evoke the image of clear skies, in line with its zero-emissions promise

exchange4media Staff Jan 11, 2021 11:01 AM

The new logo represents Kia’s ambitions to establish a leadership position in the future mobility industry

exchange4media Staff Jan 6, 2021 4:53 PM

According to the complaint, the blogger created a fake email id of a woman employee of Value 360 Communications

exchange4media Staff Dec 23, 2020 3:54 PM

The game replicates the thrill and adrenaline rush of reaching 0-100 kmph in just under 7 seconds in the new Octavia vRS 245

exchange4media Staff Dec 17, 2020 11:26 AM

Net profit for the financial year ended 31st March 2020 stood at Rs 261.3 crore

exchange4media Staff Dec 16, 2020 8:31 AM

The finding is part of Comscore's six key insights on digital consumption trends across the Asia Pacific region

exchange4media Staff Dec 15, 2020 1:58 PM

The ‘Respect Comes Naturally’ campaign celebrates the 'character, grit and determination of the brand'

exchange4media Staff Dec 7, 2020 9:07 AM

Data for the period (October 1- November 27) shows the category registered 5.86 million seconds this year, as against 2.39 million seconds in 2019 for the same period

exchange4media Staff Dec 7, 2020 8:56 AM

e4m Screenage 2020: Mehrotra, CEO (designate) of Mahindra Ford Automotive Pvt Ltd., delivered the keynote address on ‘Mobile Marketing: From Handset to Mindset’ on the first day

exchange4media Staff Nov 23, 2020 8:56 AM

Also, with new market environment post-Covid giving momentum to several new sectors like health, OTT, edu-tech and automobile, these categories have increased their OOH spends

Noel Dsouza Oct 26, 2020 8:59 AM

Hyundai’s Global Brand Value rose 1 per cent year-on-year to $14.3 billion, ranking fifth among global automotive brands and 36th overall

exchange4media Staff Oct 21, 2020 5:22 PM

The WhatsApp Chat service provides easy and convenient access for customers in need of information

exchange4media Staff Oct 21, 2020 4:19 PM

Covid has, however, impacted the share of OOH and Print in the sector’s media plans

Naziya Alvi Rahman Oct 21, 2020 8:44 AM

Industry heads say the split between ad spends on traditional and digital for the auto sector has almost reached the 50-50 point

Naziya Alvi Rahman Oct 20, 2020 8:26 AM

The campaign has been created by Leo Burnett and will be released across national and regional television channels and digital publications

exchange4media Staff Oct 19, 2020 4:13 PM

Three brands out of top five advertisers in the period were from auto sector

exchange4media Staff Oct 16, 2020 8:51 AM

Advertisers or media agencies so far have not taken any decision on the same, however, there have been private informal conversations and inquiries from clients on the issue

Naziya Alvi Rahman Oct 13, 2020 9:01 AM

Garg, Director- Sales, Marketing & Service, HMIL discusses what the normal means for the brand, its new challenges and more

Nafisa Shaheen Sep 14, 2020 8:36 AM

The Zee News team distributed more than 500 plastic separators to Delhi and Noida auto unions as an attempt to protect the auto drivers and passengers from the coronavirus pandemic

exchange4media Staff Sep 7, 2020 6:30 PM