In Week 39 of BARC data, Star Sports 1 Hindi bagged the first slot in sports genre with 641 million impressions.

exchange4media Staff 10-October-2018

BARC data shows that this India-Pak match has got the highest viewership in the tournament so far

exchange4media Staff 28-September-2018

Twitterati celebrated India's win with congratulatory posts and praise for Rohit Sharma and Shikhar Dhawan

exchange4media Staff 25-September-2018

Its contest activiation “Grado Dekho, Big B Se Milo", gives consumers a chance to meet legendary actor, Amitabh Bachchan

exchange4media Staff 20-September-2018

Both channels’ elite panel of journalists will be joined by renowned former cricketers who will share their expertise, analyses and memories of previous matches

exchange4media Staff 14-September-2018

He tells us how brands can leverage intense cricket tournaments such as Asia Cup to maximum effect

exchange4media Staff 06-September-2018

The marketing head of Tata Motors on how brands can leverage intense cricket tournaments to its maximum effect

Christina Moniz 05-September-2018

Atit Mehta, Marketing Head, Byju’s shares how the learning app has leveraged cricket to derive greater ROI

Christina Moniz 04-September-2018

Unimoni Asia Cup is scheduled to begin on 15th September will see Asian neighbours take on each other.

exchange4media Staff 03-September-2018

As part of the partnership, Haier will gain significant brand exposure on the grounds, in form of in-stadium promotional methods, such as perimeter electronic board branding and stadium electronic board branding

exchange4media Staff 03-September-2018

Your weekly news roundup, a summary of some of the stories to keep an eye on

exchange4media Staff 25-August-2018

India vs Pakistan matches will command prime price as the two nations don’t compete as much as cricket fans would like them to

exchange4media Staff 23-August-2018

Advertising share during the T20 format was the highest at 47% in Y2016 on the back of three major T20 tournaments like Vivo IPL 9, ICC T20 Cricket World Cup 2016 and Micromax Asia Cup T20 2016, according to data shared by TAM Media Research.

exchange4media Staff 02-March-2017

The Asia Cup 2014 tournament will be exclusively televised on Star Life OK starting Feb 25. This is for the first time that Star Life OK will be showing live cricket in the UK & Europe

exchange4media Staff 17-February-2014

The keenly contested match has delivered 5.7 TVR on Neo Cricket and 3.7 TVR on DD 1 for the target audience C&S 4+ in the all India market

Noor Fathima Warsia 28-March-2012