asia-cup
The analysis, based on 19 live matches across 16 TV channels, shows that the final match registered the steepest growth in ad volume
e4m Staff Oct 17, 2025 9:23 AM
According to industry experts, advertisers feared being caught in a sentiment backlash
Aditi Gupta Sep 16, 2025 11:12 AM
India-Pakistan cricket matches spark excitement both on and off the field, inspiring some of the most iconic advertising campaigns over the years
Soumya Gawri Sep 15, 2025 8:16 AM
The campaign, featuring actor Meezan Jaffery, celebrates Indian craftsmanship, youth culture, and world-class style
e4m Staff Sep 13, 2025 9:38 AM
The company has launched its new campaign film under the tagline ‘Rolling with Champions’
e4m Staff Sep 11, 2025 10:22 AM
This partnership reflects the brand’s vision to align with the spirit of cricket – a game game that unites millions across countries, cultures, and communities, the company said
e4m Staff Sep 9, 2025 12:25 PM
As per some industry heads, the withdrawal of the gaming apps could shave off 10-15% of ad volumes compared to earlier editions of Asia Cup
Aditi Gupta Sep 3, 2025 8:23 AM
The centrepiece of this campaign is the film titled "Rag Rag Mein Bharat", which brings to life the idea of how cricket becomes a thread that binds the entire nation together
e4m Staff Aug 22, 2025 3:17 PM
According to sources, more brand tie-ups are expected to follow soon
Yash Bhatia Aug 7, 2025 12:37 PM
TCM will oversee sponsorship and advertising across flagship ACC Asia Cup tournaments until 2031
e4m Staff Nov 14, 2024 1:24 PM
The platform will have a multi-language broadcast for the tournament to be held from 19th to 28th July
e4m Staff Jul 19, 2024 12:05 PM
As per TAM Sports - Asia Cup Advertising Report, Asia Cup 2023 saw an indexed ad volume of 31% compared to the 2018 edition
The platform has beaten its own 2019 World Cup record of 2.53 crore simultaneous viewership during the India vs New Zealand semi-finals
exchange4media Staff Sep 13, 2023 3:36 PM
Some best moment marketing posts from the usual players of the brandverse
exchange4media Staff Sep 11, 2023 8:46 AM
With the agreement, Coca-Cola now joins the ranks of Hindustan Unilever and Mahindra Auto as key sponsors for tournaments on Disney Star
Naziya Alvi Rahman Sep 7, 2023 2:52 PM
Sports HD is starting with the telecast of ongoing Asia Cup cricket matches
exchange4media Staff Sep 6, 2023 3:48 PM
As per sources, it is perhaps the first time that the auto major has associated itself at this scale with a cricketing event
Naziya Alvi Rahman Sep 5, 2023 8:36 AM
The FMCG brand has reportedly come on board for both the TV & digital coverage of the two tournaments
exchange4media Staff Aug 30, 2023 3:03 PM
Glow & Lovely from HUL, Surf Excel, BPCL, Amul, Maruti, Berger and McEnroe are among the new brands that have come on board
exchange4media Staff Aug 30, 2023 12:06 PM
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up come on board
exchange4media Staff Aug 25, 2023 7:35 PM
The campaign talks about the free streaming of Asia Cup 2023 and ICC Mens Cricket World Cup 2023 on mobile
The brand is also launching a campaign offering free match tickets and other discounts
The platform is offering free viewing, innovative formats & targeting options
NATIVE CONTENT Aug 3, 2023 1:08 PM
Ajit Varghese, Head of Network Ad Sales at Disney Star, spoke to e4m about offering free viewership to mobile users for World Cup and Asia Cup, how TV and digital both have room to expand and more
Sonam Saini Aug 2, 2023 9:19 AM
The associate sponsorship for TV has been priced at Rs 19.66 crore, whereas it is Rs 18 crore for the powered by sponsorship on Disney+ Hotstar
exchange4media Staff Jul 26, 2023 3:24 PM
The tournament is scheduled to be held from July 13 to 23 July 2023 in Sri Lanka
exchange4media Staff Jul 12, 2023 6:20 PM
With a golden opportunity to reach over 400 mn viewers on TV, advertisers across sectors eye an impactful festive season
exchange4media Staff Oct 12, 2022 10:00 AM
200 million viewers tune in to Asia Cup within the first week while the India-Pakistan clash on August 28 recorded 125 million viewers on TV
exchange4media Staff Sep 9, 2022 6:12 PM
The high-octane blockbuster between India and Pakistan on August 28th, 2022, recorded a cumulative reach of 133 million and registered 13.6 billion minutes, shared Star Sports
exchange4media Staff Sep 8, 2022 5:43 PM
The previous match of the tournament between the arch-rivals attracted 13 million concurrent users on the streaming platform
exchange4media Staff Sep 5, 2022 2:32 PM
The excitement built-up in the Asia Cup among fans and brands will serve as a perfect prelude to the upcoming T20 World Cup slated for October
exchange4media Staff Aug 30, 2022 7:11 PM
Along with a presence on the pitch map, the brand will also be visible on the perimeter boards, the sight screen, and various presentation backdrops
exchange4media Staff Aug 30, 2022 12:52 PM
The concurrent viewership for the Asia Cup clash between the two teams has surpassed their ICC T20 World Cup 2021 face-off which had 12.8 million concurrent users on the platform
exchange4media Staff Aug 29, 2022 5:33 PM
The 15th edition of the tournament is set to commence on August 27, 2022
exchange4media Staff Aug 26, 2022 5:30 PM
The brand's logo will be displayed in multiple places, including the area behind the wicket pitch mat and trophy table
exchange4media Staff Aug 26, 2022 4:59 PM
Along with a presence on the pitch map, the brand will be visible on the perimeter boards, the sight screen, and various presentation backdrops
exchange4media Staff Aug 25, 2022 5:07 PM
With consumers preparing to celebrate the festive season in a big way after two years, and the cricketing season coinciding with it, there is a lot that brands can do. Are brands ready?
exchange4media Staff Aug 9, 2022 8:07 PM
The tournament is set to be held from August 27 to September 11
exchange4media Staff Jul 28, 2022 12:13 PM
The much-awaited return of the Asia Cup on 27th August with the likelihood of up to three India-Pakistan matches* presents TV advertisers an incredible opportunity to reach millions of viewers on TV
exchange4media Staff Jul 14, 2022 4:04 PM