Asia Cup?blur=25

In Week 39 of BARC data, Star Sports 1 Hindi bagged the first slot in sports genre with 641 million impressions.

exchange4media Staff Oct 10, 2018 7:42 AM


BARC data shows that this India-Pak match has got the highest viewership in the tournament so far

exchange4media Staff Sep 28, 2018 8:58 AM


Twitterati celebrated India's win with congratulatory posts and praise for Rohit Sharma and Shikhar Dhawan

exchange4media Staff Sep 25, 2018 8:53 AM


Its contest activiation “Grado Dekho, Big B Se Milo", gives consumers a chance to meet legendary actor, Amitabh Bachchan

exchange4media Staff Sep 20, 2018 2:50 PM


Both channels’ elite panel of journalists will be joined by renowned former cricketers who will share their expertise, analyses and memories of previous matches

exchange4media Staff Sep 14, 2018 6:10 PM


He tells us how brands can leverage intense cricket tournaments such as Asia Cup to maximum effect

exchange4media Staff Sep 6, 2018 6:01 PM


The marketing head of Tata Motors on how brands can leverage intense cricket tournaments to its maximum effect

Christina Moniz Sep 5, 2018 11:33 AM


Atit Mehta, Marketing Head, Byju’s shares how the learning app has leveraged cricket to derive greater ROI

Christina Moniz Sep 4, 2018 12:40 PM


Unimoni Asia Cup is scheduled to begin on 15th September will see Asian neighbours take on each other.

exchange4media Staff Sep 3, 2018 5:36 PM


As part of the partnership, Haier will gain significant brand exposure on the grounds, in form of in-stadium promotional methods, such as perimeter electronic board branding and stadium electronic board branding

exchange4media Staff Sep 3, 2018 12:22 PM


Your weekly news roundup, a summary of some of the stories to keep an eye on

exchange4media Staff Aug 25, 2018 9:29 AM


India vs Pakistan matches will command prime price as the two nations don’t compete as much as cricket fans would like them to

exchange4media Staff Aug 23, 2018 8:56 AM

T20 matches turn money-spinners with 47% share of commercial ad volumes in 2016: TAM Media?blur=25

Advertising share during the T20 format was the highest at 47% in Y2016 on the back of three major T20 tournaments like Vivo IPL 9, ICC T20 Cricket World Cup 2016 and Micromax Asia Cup T20 2016, according to data shared by TAM Media Research.

exchange4media Staff Mar 2, 2017 8:28 AM

Star Life OK to air Asia Cup 2014 live in the UK & Europe?blur=25

The Asia Cup 2014 tournament will be exclusively televised on Star Life OK starting Feb 25. This is for the first time that Star Life OK will be showing live cricket in the UK & Europe

exchange4media Staff Feb 17, 2014 12:50 PM

India-Pakistan face-off at Asia Cup delivers ‘encouraging’ numbers?blur=25

The keenly contested match has delivered 5.7 TVR on Neo Cricket and 3.7 TVR on DD 1 for the target audience C&S 4+ in the all India market

Noor Fathima Warsia Mar 28, 2012 9:43 AM