apparel
Soch?blur=25

The CEO and Co-founder of Soch Apparels talks about not increasing prices in the face of inflation, bringing new products, the brand’s plans to go international and more

Nilanjana Basu Jul 18, 2022 8:35 AM

Reliance + MAS?blur=25

The acquisition by RRVL is another step in its journey of offering superior design-led products and compelling value proposition for customers

exchange4media Staff Nov 12, 2021 2:52 PM

Nehha?blur=25

Chandra will be responsible for developing the strategic roadmap for all RITU KUMAR brands

exchange4media Staff Aug 25, 2021 1:35 PM

anthm?blur=25

The account will be serviced and led by 21N78E Bengaluru office

exchange4media Staff Apr 7, 2021 10:33 AM

Salloni Arora?blur=25

Arora will be responsible for all marketing efforts for the brand, firmly establishing Soch in the women’s wear segment in India

exchange4media Staff Jan 27, 2021 3:24 PM

raymond?blur=25

Ganesh Kumar, COO – Lifestyle Business, Raymond Limited, talks about the impact of the pandmeic on the textile and apparel industry, the new normal, festival season sales and more

Tasmayee Laha Roy Sep 3, 2020 8:31 AM

sanjeev mohanty?blur=25

Mohanty, MD, Levi Strauss & Co., speaks about business anticipation in COVID-19 times after putting up a good show in 2019

Misbaah Mansuri Jun 22, 2020 8:34 AM

W I Am Awake Campaign?blur=25

The brand's partnership with Solar Charkha Mission, energy-efficient stores and sustainable workplace ensures the commitment towards being fashion-forward and responsible

exchange4media Staff Mar 15, 2020 10:00 AM

Virat Kohli Wrogn Womens Day?blur=25

The video features Virat Kohli turning his shirt inside out and wearing it, as a symbolic pledge to turn things around for women

exchange4media Staff Mar 9, 2020 1:48 PM

Manyavar?blur=25

Manyavar spent Rs 67 crore on advertising and promotions in FY19 while H&M India spent Rs 24 cr and Levi’s spent the highest amount: Rs 78 cr

exchange4media Staff Jan 17, 2020 7:31 AM

alphabet?blur=25

The advisory will drive the communication programs across various PR vehicles and build the company’s share of voice around the brand’s positioning in the market

exchange4media Staff Jan 2, 2020 2:50 PM

Flying Machine F Lite?blur=25

The TVC featuring South African Freestyle champion Justone Du Plessis, has already hit the Flying Machine social handles and will soon be aired on TV and cinema theatres

exchange4media Staff Oct 13, 2019 10:00 AM

Pic?blur=25

According to Nambiar, CEO, Pepe Jeans, the brand spends around 12% of its revenue on marketing in OOH, BTL and digital

Dolly Mahayan Aug 29, 2019 8:36 AM

Audacious Marketing?blur=25

Industry experts talk about the trends of Audacious Marketing and why it should be exercised with a sense of responsibility and respect for censorship

Noel Dsouza Jul 10, 2019 8:59 AM

Superdry Summer of Nothing Campaign?blur=25

The brand has released this fun, peppy campaign across all the digital platforms, globally, marking the launch of its SS19 collection

exchange4media Staff May 25, 2019 4:00 PM

Kunal Mehta Status Quo?blur=25

Mehta will be responsible for leading the EBO expansion and brand marketing promotions for Status Quo

exchange4media Staff May 16, 2019 1:49 PM

Zivame Mothers DayRidhi Arun Kumar?blur=25

The entire sleepwear collection is available in different colours and sizes in the form of pyjama sets, shorts sets, and nightdresses

exchange4media Staff May 10, 2019 1:55 PM

Wrangler Icon Collection?blur=25

Six iconic denim styles, steeped in heritage and forever linked to the 70-year Wrangler journey have been re-issued and restyled for the modern world

exchange4media Staff Mar 20, 2019 1:50 PM

NBA fan wear apparel?blur=25

Chury, Associate Vice President of Global Partnerships, NBA India, gives us an insight into the newly launched NBA fan-based apparel in partnership with Suditi Industries

Noel Dsouza Mar 15, 2019 8:48 AM