apparel
The kids’ apparel and accessories brand plans to invest Rs 50–60 crore over the next 24 months to scale its offline presence
e4m Staff Jan 21, 2026 2:06 PM
The mandate is currently with Mindshare, which came on board in 2019 when the brand entered India
e4m Staff Jan 15, 2026 8:58 AM
Rasha Thadani and Vedang Raina will represent the launch of ALDO’s Festive Collection FW25
e4m Staff Sep 29, 2025 12:24 PM
The campaign positions Bath & Body Works as the go-to destination for luxurious candles this season
e4m Staff Sep 24, 2025 12:42 PM
Through this partnership with Nykaa Fashion, Indian shoppers will now have access to a carefully curated collection of Victoria’s Secret’s bestselling products
In a chat with e4m, Pepe Jeans' MD & CEO Manish Kapoor talks about changing consumer behaviour, media spends, D2C business and more
Sohini Ganguly Apr 10, 2024 8:42 AM
The collection offers a range of t-shirts, shorts & tracks that seamlessly blend functionality and styling
e4m Staff Oct 5, 2023 11:48 AM
Janhvi Kapoor continues her association with Aldo for the second Year
e4m Staff Sep 22, 2023 5:56 PM
She will be leading marketing for brands like Victoria's Secret, Bath & Body Works, Charles & Keith and Aldo
exchange4media Staff Jul 10, 2023 1:00 PM
The digital film encapsulates the sentiments and moods of a bride and her bridesmaids on her wedding day
exchange4media Staff Sep 11, 2022 10:00 AM
The digital-first campaign showcases the brand's new festive collection
exchange4media Staff Sep 10, 2022 8:48 AM
The CEO and Co-founder of Soch Apparels talks about not increasing prices in the face of inflation, bringing new products, the brand’s plans to go international and more
Nilanjana Basu Jul 18, 2022 8:35 AM
The acquisition by RRVL is another step in its journey of offering superior design-led products and compelling value proposition for customers
exchange4media Staff Nov 12, 2021 2:52 PM
Chandra will be responsible for developing the strategic roadmap for all RITU KUMAR brands
exchange4media Staff Aug 25, 2021 1:35 PM
The account will be serviced and led by 21N78E Bengaluru office
exchange4media Staff Apr 7, 2021 10:33 AM
Arora will be responsible for all marketing efforts for the brand, firmly establishing Soch in the women’s wear segment in India
exchange4media Staff Jan 27, 2021 3:24 PM
Ganesh Kumar, COO – Lifestyle Business, Raymond Limited, talks about the impact of the pandmeic on the textile and apparel industry, the new normal, festival season sales and more
Tasmayee Laha Roy Sep 3, 2020 8:31 AM
Mohanty, MD, Levi Strauss & Co., speaks about business anticipation in COVID-19 times after putting up a good show in 2019
Misbaah Mansuri Jun 22, 2020 8:34 AM
The brand's partnership with Solar Charkha Mission, energy-efficient stores and sustainable workplace ensures the commitment towards being fashion-forward and responsible
exchange4media Staff Mar 15, 2020 10:00 AM
The campaign has been conceptualised by Dentsu Webchutney, Bangalore
exchange4media Staff Mar 14, 2020 1:44 PM
The video features Virat Kohli turning his shirt inside out and wearing it, as a symbolic pledge to turn things around for women
exchange4media Staff Mar 9, 2020 1:48 PM
Manyavar spent Rs 67 crore on advertising and promotions in FY19 while H&M India spent Rs 24 cr and Levi’s spent the highest amount: Rs 78 cr
exchange4media Staff Jan 17, 2020 7:31 AM
The advisory will drive the communication programs across various PR vehicles and build the company’s share of voice around the brand’s positioning in the market
exchange4media Staff Jan 2, 2020 2:50 PM