Kidbea continues offline expansion with brand store in Pune
The kids’ apparel and accessories brand plans to invest Rs 50–60 crore over the next 24 months to scale its offline presence
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Published: Jan 21, 2026 2:06 PM | 1 min read
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Bamboo-based kids’ apparel and accessories brand Kidbea has launched its second exclusive store in Pune, located at 2nd Floor, Phoenix Marketcity, Viman Nagar.
The Pune store opening is part of Kidbea’s broader plan to invest ₹50–60 crore over the next 24 months to scale its offline presence and build a strong omnichannel retail network. The brand is targeting 100 exclusive stores across India as it deepens its reach beyond digital platforms.
Commenting on the launch, the co-founders said, “Pune is an important market for us given its strong base of young, aware parents. With our offline expansion, we want to offer families a more tactile and reassuring way to experience Kidbea’s products while building long-term trust beyond digital touchpoints.”
Following the successful launch of its first offline store in Indore, the Pune opening further strengthens Kidbea’s footprint in western India.
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