On International Women's Day Virat Kohli & Wrogn pledge to #TurnItAround

The video features Virat Kohli turning his shirt inside out and wearing it, as a symbolic pledge to turn things around for women

e4m by exchange4media Staff
Updated: Mar 9, 2020 3:41 PM
Virat Kohli Wrogn Womens Day

The breakaway youth fashion brand, Wrogn, has come out with a strong message this Women's Day - for the men. The video features Virat Kohli turning his shirt inside out and wearing it, as a symbolic pledge to turn things around for women.

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It’s another year and yet another Women’s Day. This year we have resolved to do more than just wishing the women in our lives. Wrogn is turning it around by wearing T shirts, shirts and jackets inside out in order to show solidarity with our women. . So today #turnitaround with us and share your pictures/videos tagging the women you are turning it around for. Don’t forget to let us know by tagging @staywrogn and using #turnitaround and get a chance to be featured on our stories. . Happy Women’s Day! . #staymad #staywrogn #womensday @virat.kohli

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In the video, Virat urges men everywhere to make this promise - to stop being the problem; to become allies to women fighting against gender issues every day. This message, and the act of turning your shirts inside out for Women's Day, is sure to catch on.

Already two other cricketers, Yuzvendra Chahal and Kuldeep Yadav, have taken up the call and put up posts of themselves 'turning it around’.

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