As women's cricket surged in viewership and wins, endorsement money is following, but the categories, the depth, and the fees still tell two very different stories

Aryendra Khan Mar 17, 2026 9:17 AM

This agreement grants Apollo Tyres the Title Sponsor Rights for all Bilateral and ICC (both men’s and women’s teams) home and away matches

e4m Staff Sep 16, 2025 3:35 PM

The temporary change will be in effect from Friday i.e 17th November till the World Cup Final

e4m Staff Nov 17, 2023 7:33 PM

The Indian cricket team, and celebrities such as Katrina Kaif, Diljit Dosanjh, Akshay Kumar, Vijay Deverakonda, Neha Kakkar launch their WhatsApp Channels

exchange4media Staff Sep 14, 2023 9:05 AM

The new ODI jersey represents the power and fierce beauty of India’s national animal – the tiger

exchange4media Staff Jun 6, 2023 12:07 PM

Group 2 will commence with a heavyweight clash between India and Pakistan in Dubai on 24 October at 6 pm local time

exchange4media Staff Aug 17, 2021 4:46 PM

RISE Worldwide has also signed contracts with Rohit Sharma, Jasprit Bumrah, Hardik Pandya, Krunal Pandya, Shreyas Iyer and Shikhar Dhawan earlier

exchange4media Staff Jul 16, 2021 10:21 AM

India will play 3 ODIs and T20Is with Sri Lanka followed by a five-match Test series against England

exchange4media Staff Jul 15, 2021 3:00 PM

The coverage will be led by ESPNcricinfo’s flagship show Match Day, where cricket experts dissect each session of the match with real-time insights, statistics and opinion

exchange4media Staff Jun 17, 2021 4:55 PM

The showdown between Virat Kohli’s men and New Zealand in England this month is expected to attract massive viewership, making it a marquee event on every marketer’s calendar

exchange4media Staff Jun 1, 2021 5:35 PM

Guest Column: Sandeep Goyal, Founder & Chairman, Mogae Group, says, according to him, a potential conflict has two dimensions to it, narrow legal interpretation and moral conflict

Sandeep Goyal Jan 7, 2021 8:32 AM

The video features Virat Kohli turning his shirt inside out and wearing it, as a symbolic pledge to turn things around for women

exchange4media Staff Mar 9, 2020 1:48 PM