The campaign celebrates individuality and embraces what makes each person unique

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The campaign celebrates smaller but significant changes, where men are increasingly showing respect and treating women with equality

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The 'Get Off Your Ass' campaign has been a hit among the millennials and Gen Z

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The video features Virat Kohli turning his shirt inside out and wearing it, as a symbolic pledge to turn things around for women

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Jain, co-founder CupShup, tells us about the company’s Y-O-Y growth, plans for 2020 and why they are the best media fit for modern branding problems

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