Apparel Group taps Rasha Thadani and Vedang Raina for ALDO India’s new campaign

ALDO has entered a bold new chapter in India with the launch of Try Every Thing, a transformative brand evolution and new campaign. Further solidifying ALDO's presence in India, Apparel Group has partnered with actors Rasha Thadani and Vedang Raina as brand ambassadors for the new Festive Collection FW25.

Try Every Thing is inspired by one of life’s most defining stages: the moments when you lean into discovering your passions, your people, and your sense of self. ALDO shows up as a co-conspirator, inviting them to step into every new moment with style, curiosity, and comfort.

The Festive Collection FW25 brings statement style for both men and women, crafted perfectly for the sparkle of the season. The collection embraces bling and boldness while keeping comfort at its core, making it perfect for every festive first, from family gatherings to all-night parties.

Speaking on the association, Rasha Thadani shared, “Try Every Thing instantly spoke to me—it’s bold, exciting, and all about pushing yourself to embrace what’s new. To me, this association with ALDO feels natural, because fashion is one of the ways I express every side of myself. This festive collection lets me explore that joy and sparkle in my own way.”

Adding to this, Vedang Raina said, “What I love about Try Every Thing is that it doesn’t feel like a campaign, it feels like a mindset. It’s about those firsts, the little risks, and the thrill of experimenting. That’s exactly why I’m proud to associate with ALDO—it’s not just style, it’s about living every moment fully, and the festive edit captures that energy perfectly.”

The duo will represent the launch of ALDO’s Festive Collection FW25—a meticulously curated assortment designed to encapsulate the spirit of India’s most celebratory time of the year.

Commenting on the announcement, Abhishek Bajpai, CEO of Apparel Group India Pvt. Ltd., said, “Apparel Group has always been at the forefront of curating and delivering world-class retail experiences for the Indian consumer. The partnership with Rasha Thadani and Vedang Raina for ALDO’s Festive Collection FW25 is a strategic move that perfectly captures the brand's youthful, bold, and fashion-forward spirit. This collection is not just about footwear and accessories; it's about celebrating personal style and the collective joy of the festive season in a truly modern way.”

The Try Every Thing campaign reflects ALDO’s renewed commitment to experimentation and cultural connection. Through compelling product storytelling, fresh ambassador partnerships, and immersive experiences, ALDO continues to inspire a new generation to step out of their comfort zone and embrace every moment.