Alphabet Media bags India PR mandate for Cambridge Apparels
The advisory will drive the communication programs across various PR vehicles and build the company’s share of voice around the brand’s positioning in the market
Alphabet Media, Public relations advisory specializing in strategic integrated communications, commence 2020 by announcing the public relations mandate won for Cambridge Apparels by introducing elegant clothing at a value-driven price. As a Public Relations adviser for Cambridge Apparels, Alphabet Media will drive the communication programs across various PR vehicles and build the company’s share of voice around the brand’s positioning in the market. The account was won following a multi-agency pitch.
Commenting on the association Prashant Bhatia, Director, Cambridge Apparels said, “Over six decades ago Cambridge Apparels revolutionized the garment industry by introducing stylish clothing for men, at an affordable price range. We want to take forward our story with the new generation, hence we welcome Alphabet Media to help us to achieve our goals through strategic communications. Their team, creative ability and thorough understanding of the brand task gave us the confidence to award this mandate to them.”
Commenting on the win, Tejal Daftary Mehta, Founder & CEO, Alphabet Media said, “It gives us tremendous pride to partner with Cambridge Apparels, an iconic brand with a rich legacy. Today, it is one of the leading apparel retail brands for men, with multiple offerings. The team is geared up to employ a multi-channel approach to drive opportunities for an impactful brand engagement."
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