amin
As OTT platforms compete for attention, OOH is emerging as more than a media buy, with launches designed to travel from the street to social
Before joining BrandStory Digital, Swaminathan served as Senior Director – Revenues & New Initiatives at Globale Media
From September 3, users in India can no longer purchase new discovery+ subscriptions through Warner Bros. Discovery or third-party providers
e4m Staff Sep 4, 2026 10:46 AM
The earlier revenue department methodology had resulted in potential demands of nearly Rs 2.5 lakh crore across the sector
Imran Fazal Sep 4, 2026 9:24 AM
This expanded mandate is alongside his existing role overseeing Corporate Affairs, Communications and Sustainability
Sandhya Devanathan served as the Vice President & Head - India and South East Asia
AI, internet advertising, OTT and gaming expected to drive growth as the sector shifts from audience scale to monetisation
e4m Staff Aug 27, 2026 4:28 PM
A single global destination for sports fans, offering sports content, live streaming, stats, community, experiences and social contests
e4m Staff Aug 27, 2026 1:51 PM
She most recently served as India Head - Vitamins, Minerals and Supplements at Hindustan Unilever
e4m Staff Aug 24, 2026 4:38 PM
The agency said the investigation relates to the alleged generation, movement and laundering of proceeds arising from illegal gaming activities
Imran Fazal Aug 21, 2026 6:06 PM
FAST viewers also spend more time on CTV overall, averaging 3.4 hours a day compared with 2.9 hours across the entire CTV audience
e4m Staff Aug 19, 2026 5:33 PM
Damini Chopra, actor, writer and philanthropist, shares why investing in education and skills is key to turning India’s demographic dividend into lasting prosperity
Damini Chopra Aug 15, 2026 9:54 AM
Its performance comes amid the continued shift of video consumption and advertising towards streaming and digitally distributed channels
The badges will start appearing from mid-September across artist profile banners and About sections
For OTT companies, a common set of definitions, testing standards and reporting requirements could be as important as the accessibility features themselves
Imran Fazal Aug 11, 2026 8:53 AM
For India's OTT industry, accessibility is increasingly becoming a competitive advantage rather than simply a regulatory obligation
Imran Fazal Aug 10, 2026 9:11 AM
Warner Bros. Discovery reported $8.7 bn in second-quarter revenue as advtg fell 22% & content revenue declined 26%, while its streaming biz continued to grow with adjusted EBITDA jumping 63% ex-FX
Bluetile and BestPlay founders and senior leadership to collectively invest Rs 733.5 crore in Nazara equity at Rs 306 per share
While the MIB relies on a three-tier self-regulatory grievance mechanism, the DEPwD proposes a statutory, penalty-backed enforcement framework
Imran Fazal Aug 6, 2026 8:54 AM
Ellison’s remarks came as a federal judge scheduled a March 2027 trial to hear antitrust challenges to the merger
Nykaa's beauty business remained the company's largest growth engine, with gross merchandise value reaching Rs 4,105 crore during the quarter
Stauffer joined Nazara after Bluetile and Bestplay became part of the gaming group's portfolio
Prior to joining KLAY, Sudarshan held senior marketing leadership roles at VIVO and iQOO
The company reported an EBITDA loss of Rs 11 crore during the quarter and said it expects this to improve to Rs 7.53 crore in the corresponding quarter next year
e4m Staff Aug 4, 2026 12:51 PM
Kiran Desai served as Vice President - India General Counsel at Netflix
The meeting follows Meta’s brief removal of a Facebook video posted by PM Modi on July 23
e4m Staff Jul 31, 2026 4:49 PM
Prior to this, David Divehall was with Veridooh as Operations Director
e4m Desk Jul 31, 2026 11:40 AM
Ganapathy Viswanathan, Communication Consultant & Author, decodes social media and the extraordinary influence it now enjoys in shaping public opinion
Ganapathy Viswanathan Jul 30, 2026 10:15 AM
The information is part of the agency's provisional attachment order (a copy of which is with e4m) in the alleged money laundering case against Gameskraft
Imran Fazal Jul 29, 2026 8:14 PM
According to a report by EY and the Indian Music Industry, India currently has around 14 million paid music subscriptions and 80% of listeners spending more than an hour a day listening to it
e4m Staff Jul 27, 2026 11:54 AM
The report says that 61% of non-paying respondents said they would consider paying if free alternatives were unavailable and subscription prices were reasonable
e4m Staff Jul 27, 2026 11:08 AM
As streaming platforms use artificial intelligence to describe, classify and recommend entertainment, inaccurate metadata may be creating a new blind spot for connected television advertisers
Shantanu David Jul 24, 2026 9:15 AM
PM Modi’s assurance on social media came a day after he announced fast-track courts for paper leak cases, as students continue to demand accountability and reforms in the examination system
e4m Staff Jul 24, 2026 9:03 AM
The accused streamed live television channels, movies, JioStar Originals and other copyrighted content belonging to JioStar and multiple content owners without authorization
Imran Fazal Jul 20, 2026 9:41 AM
As install costs remain among the world's lowest, Indian gaming apps are drawing greater interest from brands and advertisers
Anuja Jain Jul 20, 2026 9:03 AM
For an industry that has spent years pitching brands on esports sponsorships, tournament co-branding and competitive streamer endorsements, this diversification carries an obvious commercial subtext
Aryendra Khan Jul 17, 2026 9:11 AM
Brands can opt for shoppable formats integrated in the shows or sponsor premium content, Prime Video has said
e4m Staff Jul 16, 2026 5:49 PM
The impleaded entities include several of India's leading television networks, such as Zee Media, TV Today Network, ABP Network, Republic Media, Network18, Bennett Coleman & Co among others
Imran Fazal Jul 14, 2026 5:43 PM
e4m had first reported about Head Digital Works filing a review petition in the SC challenging the twin rulings
Imran Fazal Jul 14, 2026 12:31 PM
The programme aims at helping Indian game development studios transition from building games to creating globally competitive gaming businesses
e4m Staff Jul 14, 2026 12:22 PM
California and 11 other states in the US have filed suit seeking preliminary injunction
e4m Desk Jul 14, 2026 11:40 AM
The duties will be carried out through the Arena Media UK gaming team
e4m Staff Jul 14, 2026 9:25 AM
Qureshi’s success with Buzzzooka builds directly on his established footprint in the Indian film industry
NATIVE CONTENT Jul 13, 2026 1:27 PM
Both petitions have also sought an oral hearing in open court, contending that allowing the judgments to stand would result in a ‘grave miscarriage of justice’
Imran Fazal Jul 13, 2026 11:24 AM
At Dream Sports, Deepak Jacob served as President and Group General Counsel
e4m Staff Jul 11, 2026 11:18 AM
Across categories, brands are shifting towards creators with distinctive content styles, whose audiences engage with them for a unique storytelling approach rather than follower count or mass appeal
Shalinee Mishra Jul 11, 2026 8:41 AM