amin
For an industry that has spent years pitching brands on esports sponsorships, tournament co-branding and competitive streamer endorsements, this diversification carries an obvious commercial subtext
Aryendra Khan Jul 17, 2026 9:11 AM
Brands can opt for shoppable formats integrated in the shows or sponsor premium content, Prime Video has said
e4m Staff Jul 16, 2026 5:49 PM
The impleaded entities include several of India's leading television networks, such as Zee Media, TV Today Network, ABP Network, Republic Media, Network18, Bennett Coleman & Co among others
Imran Fazal Jul 14, 2026 5:43 PM
e4m had first reported about Head Digital Works filing a review petition in the SC challenging the twin rulings
Imran Fazal Jul 14, 2026 12:31 PM
The programme aims at helping Indian game development studios transition from building games to creating globally competitive gaming businesses
e4m Staff Jul 14, 2026 12:22 PM
California and 11 other states in the US have filed suit seeking preliminary injunction
e4m Desk Jul 14, 2026 11:40 AM
The duties will be carried out through the Arena Media UK gaming team
e4m Staff Jul 14, 2026 9:25 AM
Qureshi’s success with Buzzzooka builds directly on his established footprint in the Indian film industry
NATIVE CONTENT Jul 13, 2026 1:27 PM
Both petitions have also sought an oral hearing in open court, contending that allowing the judgments to stand would result in a ‘grave miscarriage of justice’
Imran Fazal Jul 13, 2026 11:24 AM
At Dream Sports, Deepak Jacob served as President and Group General Counsel
e4m Staff Jul 11, 2026 11:18 AM
Across categories, brands are shifting towards creators with distinctive content styles, whose audiences engage with them for a unique storytelling approach rather than follower count or mass appeal
Shalinee Mishra Jul 11, 2026 8:41 AM
According to reports, the committee has been tasked with reviewing the film's content and will submit its recommendations to the Centre
e4m Staff Jul 10, 2026 9:16 AM
Advertising continues to contribute more than one-third of industry revenues, generating an estimated $300 million in 2025
e4m Staff Jul 9, 2026 11:00 AM
Previously, Sharda served as Director - Artist Services at Believe India
Jessamine Avila has over two decades of experience in marketing and brand building
In this expanded role, Dan Pantumsinchai will work with the teams & clients across APAC to bring together gaming and entertainment capabilities to drive growth and connect culture to commerce.
She was previously associated with ZEE5 as Associate Director – Strategic Partnerships, Digital
e4m Staff Jun 30, 2026 6:07 PM
Tax authorities had sought to levy GST at 28% on the face value of every individual bet placed on gaming platforms
Imran Fazal Jun 26, 2026 9:22 AM
The company said it would be working on an integrated model spanning original music creation, rights management, artist development and distribution
e4m Staff Jun 25, 2026 2:10 PM
The original show-cause notices were issued not only to gaming companies but also to their directors, promoters and key managerial personnel. The Supreme Court has not quashed these proceedings
Imran Fazal Jun 22, 2026 9:13 AM
The ED has relied on a spreadsheet allegedly recovered from the mobile phone of Gameskraft co-founder Deepak Singh Ahlawat
Imran Fazal Jun 18, 2026 11:03 AM
Prabhu told the ED that the diverted funds were invested in futures and options trading through his Zerodha account
Imran Fazal Jun 18, 2026 10:33 AM
Launched at Season 8 of dentsu-IWMBuzz Digital Awards, the report explores changing audience behaviour, evolving business models, emerging technologies, and cultural trends
e4m Staff Jun 17, 2026 1:33 PM
Prior to this elevation, Tripathy served as Associate Director at JioHotstar
e4m Staff Jun 16, 2026 3:29 PM
The restriction addresses the specific structural feature through which the platform has been used to fabricate after-the-event 'paper leak' evidence
e4m Staff Jun 16, 2026 11:36 AM
Only officially licensed partners and authorized entities are permitted to use FIFA trademarks and branding, cautioned the company
e4m Staff Jun 12, 2026 7:11 PM
Nandwani joins Lyxel&Flamingo from VDO.AI where she was Associate Manager- Publisher Success
e4m Staff Jun 12, 2026 5:23 PM
The company bagged 6 wins in the Brand Integration and Marketing category
Here are some special moments from the e4m Play Streaming Media Awards 2026
e4m Desk Jun 12, 2026 11:03 AM
Netflix won 6 wins in Content category and 11 wins in Talent category
e4m Desk Jun 11, 2026 10:19 PM
The steaming platform bagged 5 wins in the Content category, 8 wins in the Talent category and 6 wins in the Brand Integration & Marketing category
e4m Desk Jun 11, 2026 10:19 PM
The platform bagged 6 wins in Content category and 16 wins in Talent category
e4m Desk Jun 11, 2026 10:18 PM
Arha Media Broadcasting Pvt Ltd bagged 5 wins in Content category, 3 wins in Talent category and 3 wins in Brand Integration & Marketing category
e4m Desk Jun 11, 2026 10:18 PM
Among the key winners are JioHotstar, Sony LIV, Netflix, Arha Media Broadcasting Pvt Ltd, Jio Studios and Prime Video
e4m Desk Jun 11, 2026 10:14 PM
As Leo South Asia's CEO takes his seat on the Entertainment Lions for Gaming jury, he has a pointed message for brands that confuse gaming culture with gaming aesthetics
Aryendra Khan Jun 10, 2026 8:53 AM
Among the websites identified in the suit are Soccerbox, Soccerworldcup, DLHD, Strumyk and Sportsbay
Kedar Ravangave, Head of Marketing, Kotak Mahindra Bank, will share insights on the topic 'The Algorithm Owns the Screen: How AI is Rewriting the Rules of Television and Streaming'
Zee will bring 39 FIFA events to Indian audiences between 2026 and 2034
Vajiram & Ravi IAS Study Centre allegedly put up ads about the institute's association with successful UPSC exam candidates while concealing info about nature of courses they had attended
The complaint alleges that electronic evidence collected during the investigation demonstrated that copyrighted JioStar content was being retransmitted through IPTV channels without authorisation
Imran Fazal Jun 1, 2026 8:30 AM
The distinction could have far-reaching implications for online and offline competitions involving games such as chess, esports, bridge, poker and even certain formats of rummy
Imran Fazal May 30, 2026 10:10 AM
Unlike earlier tax rulings narrowly confined to sector-specific questions, the Supreme Court’s language appears intentionally expansive
Imran Fazal May 29, 2026 7:04 PM
Before GST, online gaming firms had strong incentives to classify their offerings as actionable claims because actionable claims — like lottery tickets — were largely outside the service tax net
Imran Fazal May 29, 2026 6:19 PM
A new study finds that the market's content intelligence gap actively suppresses budget confidence at every stage of the planning and trading cycle
Anuja Jain May 29, 2026 8:02 AM