ames
Anupriya Acharya?blur=25

Adland reflects on Anupriya Acharya's ascent as the first woman president of the AAAI in 35 years after Nargis Wadia took on the mantle in 1976-7 and Tara Sinha in 1984-85

Naziya Alvi Rahman & Misbaah Mansuri 57 seconds ago

Fantasy gaming?blur=25

Industry watchers say the category, seen making a big advertising splash this IPL, should advertise responsibly with brands getting endorsers to talk about playing it the right way

Misbaah Mansuri 1 minute ago

monaz todywalla?blur=25

Prior to this, Todywalla was the VP of Growth & Strategy at Wavemaker India

exchange4media Staff Sep 18, 2020 5:07 PM

ganguly?blur=25

The new series of commercials will run across live cricket both on Star Sports Television and Hotstar

exchange4media Staff Sep 17, 2020 3:55 PM

Sachin Tendulkar?blur=25

The company has also set aside Rs 300 crore for investing in growing the market for fantasy sports and other online gaming events during this financial year

exchange4media Staff Sep 15, 2020 2:32 PM

havas gamezy?blur=25

The account will be handled out of the agency’s Bangalore office led by Saurabh Jain, EVP - South, Havas Media

exchange4media Staff Sep 15, 2020 10:16 AM

netflix?blur=25

The Just a Story Away campaign encapsulates the passion for storytelling and lauds creators from around the world

exchange4media Staff Sep 12, 2020 10:05 AM

marcom?blur=25

As part of the mandate, The Marcom Avenue will lead the digital transformation for NYC Games, beginning with a refreshed website design

exchange4media Staff Sep 8, 2020 7:04 PM

Bajaj?blur=25

The company plans to make digital and social media the preferred means to amplify awareness about the product, given the profile of the core audience

Misbaah Mansuri Sep 8, 2020 8:11 AM

nescafe?blur=25

Admen weigh in on the McCann ad on optimism during bleak times that has garnered over 6 million views on YouTube

Misbaah Mansuri Aug 13, 2020 7:40 AM

james murdoch?blur=25

The son of media mogul Rupert Murdoch reportedly stepped down citing ideological differences over editorial content

exchange4media Staff Aug 1, 2020 10:29 AM

my11circle?blur=25

The cricketer will be making his fantasy teams for My11Circle's flagship "Beat The Expert" contest

exchange4media Staff Jul 24, 2020 3:02 PM

Games24X7?blur=25

The campaign brings out light-hearted competitiveness of the game among the players

exchange4media Staff Jul 21, 2020 2:06 PM

james bond?blur=25

The channel will feature mega-hits like Spectre, Die Another Day, Quantum Of Solace, Casino Royale, Die Another Day, The World Is Not Enough, Tomorrow Never Dies, etc.

exchange4media Staff Jul 20, 2020 4:26 PM

Farah Bookwala Vhora?blur=25

Guest Column: Communication expert Farah Bookwala Vhora writes that at the recent e-FICCI Frames, TRAI chairman made statements about the regulator that were inaccurate, contradictory, and defensive

Farah Bookwala Vhora Jul 20, 2020 9:03 AM

show?blur=25

An interactive task-oriented game show, MTV Home Games focuses on User Generated Content

exchange4media Staff Jul 16, 2020 4:04 PM

games 24X7?blur=25

As per the mandate, the consultancy will handle social media and ORM duties for the online gaming company

exchange4media Staff Jul 16, 2020 12:47 PM

Creative Talks?blur=25

As part of the webinar series, ad industry experts will share insights on whether beauty brands should change their communication around ‘colorism’

exchange4media Staff Jul 15, 2020 8:45 AM

Prakash?blur=25

The I&B Minister also said the govt is coming up with incentives of production in all sectors, including TV serials, film-making, co-production, animation and gaming

exchange4media Staff Jul 7, 2020 6:01 PM

Sanjay Gupta?blur=25

At FICCI FRAMES 2020, Gupta, Country Manager and Vice President, Google India, and Chairman, a little push from the government could help the industry in recovering faster

exchange4media Staff Jul 7, 2020 2:06 PM