ames
The earlier revenue department methodology had resulted in potential demands of nearly Rs 2.5 lakh crore across the sector
Imran Fazal Sep 4, 2026 9:24 AM
Balachandran has over two decades of experience across public relations and communications
Ramesh Krishnan is currently the Founder and CEO of Medagg Healthcare
e4m Staff Aug 21, 2026 1:33 PM
An affectionate contemporary homage by Rajeev Beotra to P. G. Wodehouse and his immortal creations, Bertie Wooster and Jeeves
Rajeev Beotra Aug 21, 2026 8:23 AM
Girish Balachandran appointed Group CEO; Nandita Lakshmanan transitions to Founding Partner Group also strengthens its leadership team with three senior appointments
e4m Staff Aug 11, 2026 3:49 PM
The campaign covers broadcast of tournaments being held from August 15 to December 1
Bluetile and BestPlay founders and senior leadership to collectively invest Rs 733.5 crore in Nazara equity at Rs 306 per share
From evil eyes to Spider-Man, jewellery to lip balms; this week's ads prove brands are betting big on nostalgia, celebrity buzz and cultural storytelling
Aryendra Khan Aug 1, 2026 9:21 AM
Dr Annurag Batra writes about the industry veterans, as e4m has learnt that they are the leading contenders for the award
Annurag Batra Jul 31, 2026 5:52 PM
Directed by Bijoy Shetty of Hanumankind fame, this ad review looks at how STARE swaps jewellery advertising’s bridal script for folk horror, chillies and a woman who stares back
Aryendra Khan Jul 30, 2026 9:25 AM
The information is part of the agency's provisional attachment order (a copy of which is with e4m) in the alleged money laundering case against Gameskraft
Imran Fazal Jul 29, 2026 8:14 PM
The attached assets include bank balances, fixed deposits, mutual funds, convertible notes, equity shares, a farmhouse, and multiple residential and commercial properties
e4m Staff Jul 24, 2026 3:30 PM
Rakasree Basu is the founder and producer of Glasgow-based Momentum Films
e4m Staff Jul 22, 2026 2:57 PM
The revised edition features a new introduction and an additional chapter that examines the transformative decade between 2015 and 2025
e4m Staff Jul 17, 2026 12:13 PM
For an industry that has spent years pitching brands on esports sponsorships, tournament co-branding and competitive streamer endorsements, this diversification carries an obvious commercial subtext
Aryendra Khan Jul 17, 2026 9:11 AM
The 2026 Commonwealth Games will take place in Glasgow, Scotland, from July 23 to August 2, 2026, and will be broadcast live on Sony Sports Network channels and streamed live on Sony
e4m Staff Jul 16, 2026 9:50 AM
e4m had first reported about Head Digital Works filing a review petition in the SC challenging the twin rulings
Imran Fazal Jul 14, 2026 12:31 PM
A prayer meeting in memory of Narendra Kumar Verma will be held on 13 July
e4m Staff Jul 13, 2026 8:08 AM
Meta’s push to replace phone numbers with usernames for its Indian user base has run into a wall in Delhi. But the real story is what one identity, shared across 3 apps, does for a single advertiser
Anuja Jain Jul 11, 2026 8:55 AM
As Meta pushes a username-led identity system for its messaging app, India's decision to pause the rollout is forcing brands to rethink customer acquisition, CRM and conversational commerce
Anuja Jain Jul 8, 2026 8:57 AM
While for marketers WhatsApp handles could now become recognisable as website URLs or Instagram accounts, the feature has also reopened the debate around impersonation and phishing concerns
Shantanu David Jul 7, 2026 9:21 AM
The Meta-owned messaging platform will now begin allowing users to reserve usernames, with the feature set to roll out globally later this year
Tax authorities had sought to levy GST at 28% on the face value of every individual bet placed on gaming platforms
Imran Fazal Jun 26, 2026 9:22 AM
The original show-cause notices were issued not only to gaming companies but also to their directors, promoters and key managerial personnel. The Supreme Court has not quashed these proceedings
Imran Fazal Jun 22, 2026 9:13 AM
The ED has relied on a spreadsheet allegedly recovered from the mobile phone of Gameskraft co-founder Deepak Singh Ahlawat
Imran Fazal Jun 18, 2026 11:03 AM
Prabhu told the ED that the diverted funds were invested in futures and options trading through his Zerodha account
Imran Fazal Jun 18, 2026 10:33 AM
The ruling marks a major development in the high-profile money laundering probe involving online gaming platform Gameskraft Technologies Pvt. Ltd.
Imran Fazal Jun 16, 2026 4:24 PM
MrBeast has also emerged as one of the most ambitious entrepreneurs in the creator economy
e4m Staff Jun 15, 2026 8:02 AM
According to reports, Jaspal Rana passed away at Max Hospital in Delhi
e4m Staff Jun 12, 2026 10:30 AM
TNT Sports secured the Commonwealth Games rights, while Channel 5 will air the free-to-air highlights package
The distinction could have far-reaching implications for online and offline competitions involving games such as chess, esports, bridge, poker and even certain formats of rummy
Imran Fazal May 30, 2026 10:10 AM
Randhir Singh was India's first shooting gold medallist in the Asian Games
The dispute is whether states can impose blanket prohibitions on online games played for stakes
Imran Fazal May 26, 2026 8:55 AM
The new Vox Media will be led by Jim Bankoff, who co-founded Vox Media and has led its growth since its early days
e4m Staff May 21, 2026 12:34 PM
Prior to this, Ganesh Patole was with Jio Platforms Limited (JPL) as Head - Campaigns
In this role, Thu will oversee the company’s integrated operations, focusing on client growth, market expansion
Purnima Lamba joins Mahindra Group following a long career of around 25 years at Unilever
e4m Staff May 20, 2026 11:06 AM
Guest Column: Ad industry veteran Ramesh Narayan reflects on his journey with the AAAI, recalling leadership roles, key industry decisions, and more
Ramesh Narayan May 20, 2026 10:23 AM
Previously, he held leadership positions at OYO, Ola (Weddingz.in), Amazon India, Cummins India and Johnson & Johnson (Bangladesh)
e4m Staff May 19, 2026 3:06 PM
Amit Gajwani succeeds Prameela Kalive, who will continue with Mastek until the end of June 2026
e4m Staff May 19, 2026 2:28 PM
O’Leary joined Weber Shandwick in 2023, where he served as North America CEO and Global President
e4m Staff May 15, 2026 9:56 AM
The enforcement agency further alleged that a substantial number of users originated from states where online real-money gaming has been restricted or banned, including Telangana, Andhra Pradesh, TN
e4m Staff May 14, 2026 6:52 PM
The bench also cautioned that enforcement agencies could not invoke arrest powers casually and noted that officers could face consequences if powers were exercised without proper legal basis
Imran Fazal May 14, 2026 11:14 AM
The Karnataka HC is scheduled to hear petitions filed by Vikas Taneja, Prithviraj Singh and Deepak Singh Ahlawat challenging legality of their arrests
e4m Staff May 14, 2026 9:24 AM
