advertising-report
As per the TAM Sports-IPL 19 Advertising Report, TV ad volumes rose 2% after 48 matches versus the same period last season
Chehneet Kaur May 14, 2026 8:55 AM
The sector’s strong finish in 2025, with a Rs 13,500-crore box office, underpins the momentum, say industry players
Sunidhi Vijay Mar 16, 2026 9:02 AM
As conversational discovery enters streaming platforms, agencies and CTV leaders debate whether better engagement signals translate into stronger inventory quality and effective yield
Shantanu David Mar 6, 2026 9:25 AM
Industry estimates suggest that one-time DPDP compliance costs for large organisations could range between roughly ₹2.5 crore and ₹18 crore over an 18–24-month cycle
Shantanu David Mar 4, 2026 8:51 AM
According to Pitch Madison Advertising Report 2026, India’s ad market reached ₹1,55,105 crore in 2025 under an expanded ADEX definition, marking 12% growth over 2024
e4m Staff Mar 3, 2026 10:52 AM
In part 2 of the LLM series, we explore why industry leaders believe the objective now is to influence the entire search experience, not just a results page & the need to think beyond a single query
Shantanu David Feb 27, 2026 9:11 AM
At the launch of the PMAR 2026, Amit Syngle, MD and CEO of Asian Paints, addressed the evolving dynamics between advertisers, agencies and media owners in an era of constant disruption
e4m Staff Feb 26, 2026 4:54 PM
At the launch of the PMAR 2026, a panel of senior marketers delivered a blunt verdict on the agency ecosystem: ownership, transparency and business partnership matter more than scale or speed
e4m Staff Feb 26, 2026 12:29 PM
At the launch of the Pitch Madison Advertising Report 2026, Ajit Varghese, Partner and Group CEO, Madison World, laid out a path to align agencies with growth, AI and full-funnel accountability
e4m Staff Feb 26, 2026 12:25 PM
Noting the expansion of media ecosystems and the shrinking of attention spans, brand leaders at the PMAR 2026 launch, argued that the conversation must shift from format battles to business objectives
e4m Staff Feb 25, 2026 1:58 PM
As CMOs navigate investor pressure, platform proliferation and premium ambitions, panellists at the PMAR 2026 launch explored whether brand building still holds ground against short-term sales metrics
e4m Staff Feb 25, 2026 1:49 PM
The event brought together leading voices from India’s media, advertising and marketing industry
e4m Desk Feb 25, 2026 12:37 PM
At the unveiling of PMAR 2026, Sam Balsara, Chairman of Madison World, spoke on the structural shifts reshaping the Indian advertising industry
e4m Staff Feb 25, 2026 9:19 AM
According to the Pitch Madison Advertising Report 2026, the data shows that the pressure on television was not limited to one or two sectors
e4m Staff Feb 24, 2026 6:11 PM
The report reveals that overall ADEX under the expanded definition is forecast to grow to ₹1,74,605 crore in 2026, reflecting a 12–13% rise over the 2025 base of ₹1,55,105 crore
e4m Staff Feb 24, 2026 5:30 PM
Digital’s share rose to 46% in 2025 from 42% in 2024, reflecting a decisive reallocation of advertiser budgets
e4m Staff Feb 24, 2026 5:12 PM
Pitch Madison Advertising Report 2026 shows structural shifts across categories, signalling a more selective and premium future for television
e4m Staff Feb 24, 2026 5:11 PM
Q4 emerged as the primary growth engine, with Print revenue rising 5% to Rs 6,524 crore, Pitch Madison Report 2026 has revealed
e4m Staff Feb 24, 2026 5:11 PM
According to the Pitch Madison Advertising Report 2026, total advertising expenditure is projected to reach ₹1,74,605 crores in 2026
e4m Staff Feb 24, 2026 5:11 PM
According to the Pitch-Madison Advertising Report 2026, Q3 emerged as the strongest growth driver, with revenues rising 9% to Rs 622 crore
e4m Staff Feb 24, 2026 5:11 PM
Pitch Madison Advertising Report 2026 finds Q3 accounted for 100% of OOH growth, while Q4 remained the revenue anchor
e4m Staff Feb 24, 2026 5:10 PM
PMAR 2026 estimated total AdEx at Rs 1,15,291 crore in 2025 under the legacy definition, registering 7% growth year-on-year
e4m Staff Feb 24, 2026 5:10 PM
As per the Pitch Madison Advertising Report, cinema advertising has normalised after the pandemic rebound, with growth slowing to 3% and share stuck at 0.8%
e4m Staff Feb 24, 2026 5:10 PM
The report states that the total digital AdEx in 2026 is expected to reach Rs 1.12 lakh crore
On the sidelines of the report launch, a series of insightful sessions will decode the changing dynamics of media and marketing ecosystem
e4m dentsu Digital Advertising Report projects that by 2027, online video’s share will touch 30%, overtaking social media to become the largest segment within digital advertising
Aditi Gupta Feb 24, 2026 8:49 AM
As per the dentsu-e4m Digital Advertising Report, digital ad spends in education sector rose from Rs 819 crore in 2024 to Rs 1,228 crore in 2025, a nearly 50% year-on-year growth
Sunidhi Vijay Feb 23, 2026 9:16 AM
The report aims to analyse key trends, highlight sector-wise growth and offer forecasts on ad spending across various platforms
A comparative analysis of PMAR, dentsu-e4m Digital Advertising Report and WPP Media’s TYNY report shows divergence in assumptions around digital acceleration & media pricing
e4m Staff Feb 21, 2026 9:16 AM
On the sidelines of the report launch, a series of panel discussions will shed light on some of the pressing questions facing brands, agencies and marketers
On the sidelines of the report launch, a series of sessions will decode the changing dynamics of media and marketing
According to the dentsu-e4m Digital Advertising Report, pharma increased its digital allocation from 54% in 2024 to 67% in 2025
Sunidhi Vijay Feb 19, 2026 9:24 AM
Pitch Madison Advertising Report (PMAR) 2026 will be launched on February 24, in Mumbai
e4m Staff Feb 18, 2026 9:13 AM
The report aims to analyse key trends, highlight sector-wise growth and offer forecasts on ad spending across various platforms
Industry experts estimate that CPM rates may decline by around 15% year-on-year
Anuja Jain Feb 16, 2026 9:18 AM
According to the dentsu–e4m Digital Advertising Report 2026, while FMCG held its position as the largest advertiser in 2025, e-comm emerged as the fastest-expanding category
Pooja Yadav Feb 16, 2026 8:37 AM
Dominance has not disappeared. But FY25 financial data, along with structural shifts across AI-led discovery, retail media & CTV, suggest Google’s advertising power in India is no longer inevitable
Shantanu David Feb 14, 2026 8:16 AM
According to dentsu e4m Digital Advertising Report 2026, digital now commands 64% of FMCG’s budget, up from 53% in 2024, while television has slipped sharply to 29% from 40%
Aditi Gupta Feb 13, 2026 8:56 AM
Experts say OOH’s growing power lies in three forces coming together—digitised inventory, deeper reach into Bharat markets, and data-led, programmatic planning
Chehneet Kaur Feb 10, 2026 9:10 AM
At the Dentsu-e4m Digital Advertising Report launch, dentsu’s Narayan Devanathan spoke to Priyanka Khaneja Gandhi of Amazon Ads India on emerging ad models, measurement paradigms and more
Digital media continues to be India’s top advertising channel, supported by enabling policy frameworks and infrastructure
E-commerce emerged as the growth engine of 2025, posting the highest market growth with ad spends up 40.8% year-on-year and expanding its share by three percentage points
Report decodes how attention, trust & technology will power India’s next decade of growth across media, commerce, and culture
As boards demand sharper ROI, a session at the Dentsu e4m Digital Report 2026 launch highlighted how generative AI is transforming data, journeys, and customer engagement at scale
At the dentsu-e4m Digital Advertising Report 2026 unveiling, Arjun Kolady explains why marketers need to stop chasing eyeballs and start capturing ears
e4m Staff Feb 3, 2026 11:38 AM
At the dentsu - e4m Digital Advertising Report 2026 launch, brand and platform leaders unpacked how purpose, trust, and human connection are reshaping storytelling beyond campaigns
e4m Staff Feb 3, 2026 11:28 AM
dentsu-e4m Digital Advertising Report 2026 shows that India’s digital industry grew 19% in 2024 to close 2025 at ₹71,621 crore, underlining digital’s dominance over traditional advertising channels
Shalinee Mishra Feb 3, 2026 9:24 AM
Industry leaders decode how reach, results, trust and technology are reshaping the future of advertising at the dentsu-e4m Digital Advertising Report 2026 launch
At the dentsu-e4m Digital Advertising Report 2026 launch, brand and platform leaders unpacked how purpose, trust, and human connection are reshaping storytelling beyond campaigns in an AI-driven era
Speaking at the launch of dentsu–e4m Digital Advertising Report 2026, Agchbayar said media today actively shapes aspirations, behaviours and belief systems