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As brands rush to react to the same cultural moments, industry experts warn that the format that makes one response sharp can turn the next ten into template work, putting distinctiveness at risk
Aryendra Khan Aug 28, 2026 8:29 AM
The firm has released three films featuring JordIndian, Vishakha & Divesh, and Biji Basheer
e4m Staff Aug 27, 2026 3:55 PM
He was serving as Senior Business Director - Media Buying and Planning
e4m Staff Aug 27, 2026 1:00 PM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores why consumers are tuning out traditional advertising and why relevance, genuine engagement matter more than ever
Shantomoy Ray Aug 27, 2026 8:49 AM
The deal brings together The Variable’s broader capabilities across strategy, creative, media, social, behavioural insights and data
e4m Staff Aug 19, 2026 4:44 PM
At Uber Advertising, Selen Ozkan served as Head of CPG, Grocery & Retail EMEA
As pitches expand to test AI, data and business transformation chops, agency leaders weigh in on whether the big idea can still win the day
Aryendra Khan Aug 18, 2026 8:33 AM
Roy was earlier serving as Group Creative Director - Copy at Dentsu Creative Isobar
e4m Staff Aug 17, 2026 3:22 PM
Goyal's response broadly challenges how she believes the AAAI should be governed
e4m Staff Aug 14, 2026 3:50 PM
At a time when BARC's credibility is already under the microscope before MIB, industry executives say the appointment risks opening an uncomfortable new front for the ratings body
Imran Fazal Aug 14, 2026 3:00 PM
Industry questions whether Srinivasan Swamy can take on another major responsibility, while calls grow for a younger, agile agency leader with a deep current-market connect
Imran Fazal Aug 13, 2026 2:20 PM
Their appointment comes as Publicis London continues to build its creative capabilities and pursue bigger, more impactful work
As AI transforms the advertising landscape, agencies like TBWA are rebranding to signal their evolution and commitment to innovative solutions for clients.
Her departure comes just months after Cheil X announced an internal leadership reshuffle that elevated her from the role of VP to Head of its Delhi operations
TVS, Raymond, L'Oréal and Godrej Consumer among companies that are tapping consulting firms
Imran Fazal Aug 5, 2026 8:49 AM
Tanya Goyal explains why she chose to recuse herself from the selection committee before deliberations began, alleges systemic governance failures within the association
Dr. Annurag Batra writes that AAAI must evolve from celebrating its past to actively shaping the future of India's advertising industry
Annurag Batra Aug 3, 2026 9:27 AM
The recent debate surrounding the Advertising Agencies Association of India's (AAAI) Lifetime Achievement Award has highlighted an important issue that goes well beyond any individual nominee
Dr Annurag Batra Aug 1, 2026 1:33 PM
While traditional television continued to command substantial advertiser interest, Connected TV emerged as the more diversified advertising platform during the tournament
Celebrating an advertising veteran who documented an industry while quietly shaping it
e4m Staff Jul 31, 2026 3:14 PM
Associations should encourage the best talent from across the industry rather than allowing leadership to rotate within a familiar circle
Dr Annurag Batra Jul 31, 2026 2:55 PM
Advertising body accused of spreading ‘false and malicious’ allegations; legal notice seeks public apology, explanation and withdrawal of statements
Imran Fazal Jul 31, 2026 1:30 PM
A deep dive into - how did AAAI Lifetime Award process reach a stage where it has become a matter of public disagreement?
Dr Annurag Batra Jul 31, 2026 1:27 PM
According to the election papers circulated among members, the new governing board will comprise 23 elected members, including one President
Imran Fazal Jul 31, 2026 10:40 AM
Jayen Mehta, Managing Director, GCMMF (Amul), recalls Shashi Sinha’s unique perspective, his consistency and humility
e4m Staff Jul 31, 2026 9:19 AM
In a candid conversation with BW Marketing World, Shashi Sinha opens up about leaving Omnicom, the IPG integration, the future of the agency business and the ideas shaping his next chapter
Noor Fathima Warsia Jul 30, 2026 1:50 PM
The move comes days after e4m reported scrutiny over the award process following Tanya Goyal's recusal from the selection committee
e4m Staff Jul 29, 2026 3:16 PM
Bipin Pandit has spent nearly three decades shaping Mumbai's advertising and events ecosystem while wearing multiple hats with remarkable consistency
e4m Staff Jul 29, 2026 2:35 PM
The industry is discussing not the achievements of the AAAI recipient, but the process behind the selection; the conversation has shifted from celebration to scrutiny
Ruhail Amin Jul 27, 2026 1:18 PM
According to the advertisers' body, a calibrated increase would improve broadcasters' revenue prospects without materially affecting the consumer viewing experience
Imran Fazal Jul 24, 2026 9:23 AM
As agencies stack up AI, commerce and consulting mandates, the industry is asking whether the campaign brief has quietly become a business one
Aryendra Khan Jul 23, 2026 9:20 AM
The move comes after INS members expressed concern over the steep increase in the cost of both indigenous and imported newsprint, along with rising operational expenses
e4m Staff Jul 22, 2026 1:12 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, shares every form of advertising has carried an element of waste
Ganapathy Viswanathan Jul 22, 2026 7:58 AM
Guest Column: Kumar Suryavanshii, a Creative & Strategic Leader, explores on ageism in Indian advertising — an industry's uncomfortable truth
Kumar Suryavanshii Jul 16, 2026 8:22 AM
P. Sridhar is a highly accomplished media professional with over three decades of experience in the print media industry
e4m Staff Jul 14, 2026 5:27 PM
With weekly TV ratings on pause, the industry is forced to confront a bigger question: Has advertising become too dependent on measurement to trust creativity?
Aryendra Khan Jul 9, 2026 7:32 PM
Guest Column: Adman Prabhakar Mundkur explains why the suspension of television ratings has left the industry navigating without a compass
Prabhakar Mundkur Jul 8, 2026 1:37 PM
Guest Column: Dr. Sandeep Goyal decodes the ‘democracy of advertising awards’
Sandeep Goyal Jul 1, 2026 9:42 AM
As OTT platforms, Q-comm apps, creator ecosystems collapse the distance between content and checkout, a new media category is quietly taking shape, share industry heads
Anuja Jain Jul 1, 2026 8:41 AM
The agency has been founded by Vijay Amruth Raj, a former journalist, PR leader, and corporate communications expert with over 25 years of experience
e4m Staff Jun 29, 2026 3:51 PM
According to an advisory issued by the CBC on June 24, the current empanelment will remain valid till December 31, 2026
e4m Staff Jun 26, 2026 1:13 PM
Here are some glimpses from the French Riviera, as Cannes turns into a hub for creativity, marketing, media, technology and industry networking
Brij Pahwa Jun 23, 2026 10:03 AM
With many agencies already on board, absence of GroupM/WPP Media and Omnicom, now strengthened by IPG, could still determine if Roadstar becomes India’s common OOH currency
Kanchan Srivastava Jun 23, 2026 8:16 AM
VML’s KitKat campaign keeps India in contention as the country takes its overall shortlist tally to 18 across 24 categories announced so far
e4m Staff Jun 22, 2026 1:44 PM
The former HDFC chief will felicitate winners across marketing, advertising, branding and communications at the fourth edition of the BW Merit Awards
e4m Staff Jun 17, 2026 3:06 PM
David has over two decades of experience across events, exhibitions and media businesses
A seasoned OOH and advertising professional, Vadhera had taken charge as CEO of the Indian Outdoor Advertising Association in November 2023
e4m Desk Jun 17, 2026 11:21 AM
Guest Column: Adman Prabhakar Mundkur shares that the agencies that will thrive in the future will be those that stop selling labour and start selling intelligence
Prabhakar Mundkur Jun 16, 2026 11:49 AM
According to reports, incumbent agency Mother did not repitch for the account after holding it for 16 years
e4m Staff Jun 15, 2026 10:01 AM
