advertising-a
Guest Column: Communication Consultant Ganapathy Viswanathan writes on how Cheil has spent years within the Samsung ecosystem & understands the brand’s processes, product hierarchy & priorities
Ganapathy Viswanathan 16 hours ago
When the Delhi High Court ruled against Google in the Hindware keyword case, it did not just hand a victory to a sanitaryware brand. It put adtech's entire business model in the dock
Anuja Jain May 30, 2026 3:26 PM
As per the report, of the 1,609 influencer ads processed 97.3% required modification, with over 54% promoting categories prohibited by law or where advertising is restricted
e4m Staff May 28, 2026 11:20 AM
Guest Column: Dr. Sandeep Goyal writes on what Goafest can borrow from other global festivals of media and creativity
Sandeep Goyal May 27, 2026 8:26 AM
The award was received by his wife, Neeta Joshi, at the Civil Investiture Ceremony-I held at Rashtrapati Bhavan
Srinivasan Swamy, president of AAAI, said the association had fully cooperated with investigators but refrained from commenting on specifics as the matter remains sub judice
Imran Fazal May 25, 2026 8:39 AM
The inaugural edition of the series will feature Ram Charan, globally recognised author
e4m Staff May 23, 2026 8:46 AM
The honour recognised Prasoon Joshi’s extraordinary contribution to Indian advertising and media
e4m Staff May 22, 2026 2:03 PM
Dr. Annurag Batra, Chairman & Editor-in-Chief of BW Businessworld Group and e4m, spoke to Dheeraj Sinha, CEO-McCann Group, on key opportunities and challenges reshaping the Indian ad industry
e4m Staff May 21, 2026 3:21 PM
Anupriya Acharya, CEO of Publicis Groupe, South Asia, at AAAI’s 80th anniversary celebrations, reflected on leadership, industry evolution, resilience, and the future of advertising
e4m Staff May 21, 2026 8:51 AM
Guest Column: Ad industry veteran Ramesh Narayan reflects on his journey with the AAAI, recalling leadership roles, key industry decisions, and more
Ramesh Narayan May 20, 2026 10:23 AM
Webpages on AAAI’s official website was found displaying content linked to a betting and gambling platform, instead of archival material related to the association’s legacy
Imran Fazal May 15, 2026 1:59 PM
Prior to this, Nilesh Bagaria was associated with Madison Media for nearly 14 years
e4m Staff May 11, 2026 8:09 AM
Samantha Jacobson will be joining OpenAI as Vice President of Partnerships (Monetization)
Industry conversations suggest that beneath the celebratory veneer of the event lies a growing unease over whether the platform still serves the ecosystem it claims to represent
Imran Fazal May 7, 2026 8:41 AM
The Federal Trade Commission in US has accused major global agency networks of coordinating advertising boycotts against certain media platforms under the umbrella of ‘brand safety’
Kanchan Srivastava May 1, 2026 9:17 AM
Prior to his promotion, Nitesh served as Senior Planning Director at the agency
e4m Staff Apr 30, 2026 11:33 AM
Nisha Singhania, Co-Founder and Managing Partner, who has also served as CEO, will focus on strategic initiatives and driving the agency’s next phase of growth
e4m Staff Apr 28, 2026 12:20 PM
Claude Design raises a bigger question for India’s agencies: not how impressive it is, but which part of the creative workflow gets squeezed first
Shantanu David Apr 24, 2026 8:34 AM
The team brings together six senior leaders across creativity, innovation, strategy, intelligence, business development and marketing
e4m Staff Apr 20, 2026 12:02 PM
Prior to this, Ellie Brocklehurst was with TBWA\Asia as Chief Marketing Officer, Asia
e4m Desk Apr 20, 2026 10:57 AM
The AAAI Chief's remarks come amid growing scrutiny of PSUs, which industry insiders say continue to increasingly drive the adoption of reverse auctions during agency pitches
Imran Fazal Apr 11, 2026 8:37 AM
In a candid conversation with Dr Annurag Batra, Rediffusion's MD looks back on his 40 years in the industry, and what lies ahead
e4m Staff Apr 11, 2026 8:18 AM
The Olive Crown Awards recognise and celebrate creative excellence in communicating sustainability and environmental responsibility through advertising and media
e4m Staff Apr 10, 2026 12:50 PM
Under the new structure, smaller agencies with revenues of up to ₹5 crore will pay an annual subscription of ₹15,000
Imran Fazal Apr 8, 2026 10:19 AM
The court, however, has ordered that the interim relief granted to Madison earlier will remain in force until the next hearing
e4m Staff Feb 26, 2026 7:12 PM
On his birthday, we celebrate not just his professional milestones, but the journey of perseverance and passion that defines him
e4m Staff Feb 26, 2026 3:26 PM
Dr Annurag Batra speaks on the structural reset reshaping Indian A&M on the MatheMedia Podcast, curated and structured by Shripad Kulkarni
Shripad Kulkarni Feb 20, 2026 8:44 AM
James Millers, Charlotte Prince, and Loriley Sessions have been appointed to senior leadership roles
Pankaj joins Enormous from Ogilvy, where he most recently served as Executive Creative Director
The panellists will share insights on the topic ‘Storytelling that builds a nation: Purpose, culture and the new creative imagination’
Guest Column: Shveta Singh, senior marketing and advertising professional, examines why brands are doing more marketing than ever, yet building less meaning and recall
Shveta Singh Jan 29, 2026 11:04 AM
Prior to this, Chris Bailes held the role of Head of Sales EMEA for Activision Blizzard Media
e4m Desk Jan 20, 2026 12:47 PM
Guest Column: Shveta Singh, senior marketing and advertising professional, reflects on how the media industry witnessed a slow yet seismic shift over the decades
Shveta Singh Jan 19, 2026 3:02 PM
Prior to this, Gretchen Saegh Fleming was with Volvo Cars as Head of Global Marketing & Consumer Experience
After a glorious journey of 36 years in the industry, including 8 years as Country Manager of WPP India, CVL Srinivas will retire in March this year
e4m Staff Jan 12, 2026 4:46 PM
2025 saw most new ad growth consolidate around big digital platforms, pushing brands, agencies and publishers to recalibrate toward scale and certainty
Shantanu David Dec 31, 2025 9:04 AM
For Sam Balsara, Joshi’s stature lies in a rare duality the industry seldom witnesses- the ability to balance poetry and persuasion, art and advertising, without diluting either
e4m Staff Dec 24, 2025 5:39 PM
Prior to this, Jai Kotecha was with Ogilvy as EMEA Managing Director, Clients
e4m Desk Dec 23, 2025 12:28 PM
Advertising and marketing peers lauded Prasoon Joshi for his remarkable creative contributions
e4m Staff Dec 22, 2025 11:31 AM
Prior to this, Huw Gildon was with Edelman as Chief Strategy Officer for APAC
McCann, VML, Adam & Eve\TBWA, VCCP, and AMV BBDO are competing for the Swedish furniture giant’s creative business
The campaign puts voice and local, everyday situations at the centre to highlight the relevance of AI tools
e4m Staff Dec 8, 2025 11:00 AM
The AAAI Lifetime Achievement Award is the highest honour bestowed by the Indian advertising industry
e4m Staff Nov 17, 2025 12:06 PM
At e4m Confluence 2025, Shashi Sinha, Executive Chairman of IPG Mediabrands India, shared his thoughts on AI in advertising, evolving media habits, the power of storytelling and more
e4m Staff Nov 12, 2025 8:27 AM