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As per the TAM Sports-IPL 19 Advertising Report, TV ad volumes rose 2% after 48 matches versus the same period last season
Chehneet Kaur May 14, 2026 8:55 AM
As per the ABC data for July–Dec 2025, while Dainik Bhaskar and Hindustan reported modest gains in circulation, Dainik Jagran, Amar Ujala and Rajasthan Patrika registered declines during the period
Chehneet Kaur May 11, 2026 9:17 AM
The ABC data for July–December 2025 shows that growth, where it exists, is increasingly tied to depth in core urban markets rather than expansion across geographies
Chehneet Kaur May 6, 2026 9:02 AM
April 2026 saw brands move beyond static hoardings, transforming everyday spaces into interactive, context-driven, and often unexpected storytelling platforms
Chehneet Kaur Apr 30, 2026 8:29 AM
Mitali Maheshwari, CMO, Starbucks India, spoke to e4m on the evolution of marketing, experience and influencer strategy
Chehneet Kaur Apr 29, 2026 9:12 AM
The evolution reflects a deeper realignment of how advertisers view print— not as a mass medium, but as a high-trust, high-impact environment
Chehneet Kaur Apr 22, 2026 8:21 AM
While FMCG and consumables are big on rural OOH, E-vehicle brands, fintech platforms and D2C firms are also turning to the medium to build trust
Chehneet Kaur Apr 21, 2026 9:01 AM
Debasree Dasgupta, who recently took over as Chief Marketing Officer of Pernod Ricard India, shares how alco-bev brands these days need to become cultural icons and not just a category leader
Chehneet Kaur Apr 15, 2026 9:09 AM
Industry heads note that the the latest IPL advertiser numbers is less about declining appeal and more about a rapidly evolving media and advertiser landscape
Chehneet Kaur Apr 14, 2026 9:14 AM
Philips’ Marci El-Deiry, VP Global BU Leader, Mother & Child Care, & Vidyut Kaul-Head of Personal Health for the Growth Region, explore how the brand is navigating India’s evolving parenting landscape
Chehneet Kaur Apr 9, 2026 9:33 AM
The ability to combine reach with repetition makes IPL a near-perfect vehicle for the category. Beyond visibility, the association with a premium sporting property carries symbolic value
Chehneet Kaur Apr 8, 2026 8:41 AM
Industry heads explained that inflationary pressures driven by petroleum prices push up input & packaging costs; expansive, top-line marketing has shifted to calibrated & accountable investments
Chehneet Kaur Apr 6, 2026 8:45 AM
While the direction of the new policy has found broad support, industry leaders indicate that the transition will hinge less on intent and more on execution, interoperability and consensus
Chehneet Kaur Apr 1, 2026 8:54 AM
Saurabh Sharma, Director of Marketing at ASICS India, outlines how the company is expanding beyond metros, taking a measured approach to emerging channels like quick commerce, and more
Chehneet Kaur Apr 1, 2026 8:43 AM
From cultural insights to real-world installations, brands used OOH to spark engagement, not just visibility
Chehneet Kaur Mar 31, 2026 12:43 PM
Traditional billboards continue to anchor IPL campaigns with scale and dominance, even as incremental budgets shift towards digital and innovation-led formats
Chehneet Kaur Mar 30, 2026 8:53 AM
While mastheads maximise reach, AR-led executions focus on engagement, interaction, and data capture, measured through scan rates, leads, and time spent, share industry leaders
Chehneet Kaur Mar 27, 2026 9:30 AM
Industry leaders say radio’s core structure remains unchanged, with most ads still under 60 seconds. Longer formats are emerging via content integrations and select categories, but not at scale
Chehneet Kaur Mar 25, 2026 9:12 AM
The Central Bureau of Communication has said that agencies will be tasked not just with running paid ads, but also with embedding government messaging within creator content
Chehneet Kaur Mar 24, 2026 9:53 AM
IRCTC has extended the last date for submission of bids to April 10, 2026
Chehneet Kaur Mar 23, 2026 1:26 PM
Smartphone brands will have to bear the rising cost of moving goods across geographies; if these pressures remain there will be some level of price rationalisation and an impact on marketing spends
Chehneet Kaur Mar 20, 2026 9:44 AM
Mobile OOH is on the rise, with brands using creative vehicle and fleet activations to combine outdoor advertising with experiential, attention-grabbing formats
Chehneet Kaur Mar 19, 2026 9:05 AM
Industry sources say the impact will be reflected in the system gradually on account of existing inventory buffers, but multiple cost pressures are signalling an upward movement in the commodity cycle
Chehneet Kaur Mar 18, 2026 9:09 AM
Abhinav Iyer, Senior General Manager- Marketing & Strategy, The Muthoot Group, shares with e4m the idea behind the ‘Sunheri Soch’ campaign, what Amitabh Bachchan lends to the initiative, and more
Chehneet Kaur Mar 16, 2026 9:11 AM
While real estate was the largest advertising category on radio last year at Rs 393 crore, auto sector’s ad spends on radio rose 13 per cent in 2025 to Rs 299 crore
Chehneet Kaur Mar 13, 2026 9:11 AM
Executives in the theatrical sector say the slowdown in ad growth over the past two years has been closely linked to inconsistent film releases and box office numbers
Chehneet Kaur Mar 10, 2026 9:19 AM
Industry leaders say the decision is being interpreted as a temporary measure tied to the sensitivity of the current news cycle and advertisers rarely buy news purely on the basis of weekly rankings
Chehneet Kaur Mar 7, 2026 9:57 AM
Experts say the trajectory of newsprint prices will depend largely on how the ongoing geopolitical tensions evolve, particularly their impact on oil prices and shipping routes
Chehneet Kaur Mar 6, 2026 8:58 AM
BFSI, Retail, Clothing, Fashion and Jewellery, and E-commerce have also stepped up investments in Print, PMAR 2026 reveals
Chehneet Kaur Mar 5, 2026 9:18 AM
This year, while the number of campaigns may be fewer, the ones on display are sharp, visible and rooted in the spirit of the season
Chehneet Kaur Mar 4, 2026 8:52 AM
OOH’s resilience is predominantly due to the convergence of infrastructure and mobility, note industry leaders, with Real Estate and BFSI emerging as the primary growth drivers
Chehneet Kaur Mar 2, 2026 8:54 AM
According to the TAM AdEx 2025 Television Advertising Recap report, television advertising volumes declined 11 percent year on year in 2025 compared to 2024
Chehneet Kaur Feb 25, 2026 9:13 AM
Most players cited high base of Q3 FY25, split in festive spends & absence of election advertising as hurdles; traditional players say digital contributed in incremental revenue and margin expansion
Chehneet Kaur Feb 23, 2026 8:25 AM
After a GST-disrupted October and patchy November, India’s FMCG majors closed Q3 FY26 on firmer ground, with December-led recovery lifting revenues and profits
Chehneet Kaur Feb 18, 2026 9:04 AM
According to the dentsu-e4m report, radio’s AdEx stood at ₹1,501 crore in 2025 with its market share halving to 1% from 2% in 2024
Chehneet Kaur Feb 17, 2026 8:48 AM
Brands like GIVA, IGP, Hershey’s Kisses, KitKat, Nykaa, Urban Company and Vadilal turned city landmarks into bold, playful public love letters
Chehneet Kaur Feb 14, 2026 8:39 AM
The Q3FY26 performance of key players indicates that the industry remains relevant, even as it is compelled to evolve its business model at an unprecedented pace
Chehneet Kaur Feb 13, 2026 9:09 AM
Varun Gupta, Co-founder of GoBoult, says marketing accounts for around 35% of total expenditures, with a significant portion attributed to e-commerce marketplaces
Chehneet Kaur Feb 12, 2026 12:14 PM
Experts say OOH’s growing power lies in three forces coming together—digitised inventory, deeper reach into Bharat markets, and data-led, programmatic planning
Chehneet Kaur Feb 10, 2026 9:10 AM
Unspoken in the Budget, OOH still emerges as a quiet winner of India’s push toward mobility and urban growth
Chehneet Kaur Feb 5, 2026 8:42 AM
Addressing a press conference at Rail Bhawan, Vaishnaw said AI has five layers in its overall architecture, with data centres playing a pivotal role in the infrastructure layer
Chehneet Kaur Feb 2, 2026 8:44 AM
MeitY’s 2026–27 allocation is above last year’s Revised Estimates but falls short of the original 2025–26 Budget outlay
Chehneet Kaur Feb 2, 2026 8:29 AM
His exit is understood to be driven by personal reasons, with Krishnan planning to relocate to Chennai
Chehneet Kaur Jan 30, 2026 3:30 PM
Complete removal of duty on newsprint, fixing tax asymmetry between digital and print & incorporation of FM radio into mobile handsets top the Budget wishlist of industry heads
Chehneet Kaur Jan 28, 2026 9:03 AM
This Republic Day, brands once again pushed the boundaries of OOH creativity, using the national sentiment as a canvas to celebrate innovation, unity and pride
Chehneet Kaur Jan 27, 2026 8:44 AM
In the Union Budget 2024-25, the Government of India allocated Rs 1,089 crore for information and publicity
Chehneet Kaur Jan 21, 2026 9:09 AM
With strong viewership across regional and rural India, TV news is poised to unlock new revenue opportunities
Chehneet Kaur Jan 19, 2026 9:36 AM
Kapila Sethi, Marketing Director at William Grant & Sons, explains how the brand brings its portfolio closer to consumers through immersive experiences
Chehneet Kaur Jan 16, 2026 5:02 PM
The churn is not limited to one network or one phase and point to a structural shake up underway across television news
Chehneet Kaur Jan 16, 2026 1:46 PM
The leadership changes coincide with the exit of Chief Content Officer Binoy Prabhakar, with Paras Sharma appointed Business Head for Live Hindustan
Chehneet Kaur Jan 14, 2026 2:24 PM
Madison Media, part of Madison World, handles the media responsibilities for Asian Paints
Chehneet Kaur Jan 14, 2026 11:43 AM
As per a TRAI report, the sector’s ad revenue increased by over 2% compared to a nearly 15% growth in FY24
Chehneet Kaur Jan 12, 2026 1:44 PM
On the audience front, 2026 is widely seen as a potential inflection point, subject to the rollout of digital broadcasting reforms
Chehneet Kaur Jan 12, 2026 9:29 AM
News broadcasters are looking at live events as brand extensions rather than immediate P&L drivers, offering visibility, audience engagement and cross-platform value, share experts
Chehneet Kaur Jan 9, 2026 9:34 AM
From tree-blocked hoardings and airport baggage belts to wrecked cars and mirrored floors, OOH in 2025 did carve its space and how
Chehneet Kaur Jan 3, 2026 8:47 AM
Brands now expect outdoor to anchor integrated campaigns where physical presence amplifies digital storytelling and digital platforms extend the life and recall of OOH
Chehneet Kaur Jan 2, 2026 9:09 AM
In 2025, India’s OOH advertising matured, shifting from mere visibility to accountability, resonance and measurable impact
Chehneet Kaur Dec 30, 2025 9:10 AM
From Rahul Kanwal’s move to NDTV to leadership changes at ABP, Network18, Zee Media, TV9, and Prasar Bharati roping in Sudhir Chaudhary, consolidation & reinvention was a highlight this year
Chehneet Kaur Dec 26, 2025 8:21 AM
Chandan Mendiratta, Chief Brand Officer at Zepto, speaks to e4m on greenlighting ideas that would typically struggle to pass conventional brand filters, his take on marketing measurement and more
Chehneet Kaur Dec 23, 2025 12:31 PM
Despite all the buzz, DOOH still accounts for only about 12 percent of India’s total OOH spends
Chehneet Kaur Dec 19, 2025 9:36 AM
At a recent media summit, IKEA India CEO Patrik Antoni outlined the company’s omnichannel expansion strategy, making India a global home furnishing hub and more
Chehneet Kaur Dec 18, 2025 11:30 AM
This year, long-awaited policy support, returning readership data and steady advertiser confidence helped India’s print industry regain stability
Chehneet Kaur Dec 18, 2025 9:20 AM
Ashish Sehgal, CEO of Times Television Network and Chief Growth Officer, spoke at a recent roundtable on ideas like an integrated newsroom, the shift from GEC to news, his outlook for 2026 and more
Chehneet Kaur Dec 18, 2025 9:19 AM
In an exclusive chat with e4m, Partho Banerjee, Senior Executive Officer-Marketing and Sales, Maruti Suzuki India, spoke about the rationale behind the e-Vitara & the company’s broader approach
Chehneet Kaur Dec 16, 2025 9:17 AM
The push for digital out-of-home is generally positive under the BMC policy, but stakeholders have expressed concerns about the luminosity caps and mandatory nighttime switch-offs
Chehneet Kaur Dec 2, 2025 8:53 AM
Ashit Kukian was earlier the CEO of Music Broadcast Limited from September 2018 to August this year
Chehneet Kaur Nov 30, 2025 7:14 PM
Brands are looking for shorter bursts at the coveted Times Square in New York, and most aim to cash in with viral videos on social media
Chehneet Kaur Nov 24, 2025 8:29 AM
Broadcasters shared ad rates rose nearly 10-12 times with advertisers coming from across categories like automotive, consumer goods, electronics and consumer durables
Chehneet Kaur Nov 24, 2025 8:24 AM
In Q2, regional advertising remained steadier, supported by local retail, government spending and festival-linked campaigns
Chehneet Kaur Nov 18, 2025 9:17 AM
With FMCG toplines under pressure, marketing discipline became a differentiator, and advertising and promotion spends reflected a cautious but forward-looking approach
Chehneet Kaur Nov 13, 2025 9:29 AM
Industry insiders say excluding landing page viewership from TRPs could shrink annual spends on this marketing channel by up to 70%, forcing networks to rethink distribution-led visibility strategies
Chehneet Kaur Nov 11, 2025 9:14 AM
While global outdoor advertising is expanding at 5%, India’s market is growing faster, driven by smart-city projects, metro network expansion, and a shift toward digital and programmatic
Chehneet Kaur Nov 11, 2025 9:10 AM
As Skoda completed 25 years in India, Brand Director Ashish Gupta reflected on how evolving marketing and consumer behaviour in the automobile sector has transformed their strategy
Chehneet Kaur Nov 7, 2025 9:43 AM
In practice, DIPR rates are typically 10% to 50% higher than DAVP rates
Chehneet Kaur Nov 6, 2025 9:22 AM
Let’s take a look at the OOH ads that defined October, from kadhais to karaoke trams, showcasing brands’ strategic creativity
Chehneet Kaur Nov 1, 2025 9:10 AM
The ABC report for Jan–June 2025 highlights market realignment driven by changing lifestyles, rising digital engagement & publisher innovation aimed at deepening local connect
Chehneet Kaur Oct 31, 2025 8:52 AM
A 5–7% uptick in spends and a print-led recovery signal that tax reform, not just festival demand, is driving the next phase of AdEx growth
Chehneet Kaur Oct 30, 2025 9:24 AM
From Gukesh D’s rise to the Global Chess League’s India debut, brands from Britannia to Adani are betting big on a sport that’s gone from classroom pastime to high-value intellectual entertainment
Chehneet Kaur Oct 28, 2025 9:33 AM
The central rate revision, say industry sources, underscores that print’s trust premium remains intact
Chehneet Kaur Oct 28, 2025 8:37 AM
From premium LED billboards to rural haats and temple towns, brands across categories are opting for OOH, reaffirming that outdoor is back in the core media mix, assert industry players
Chehneet Kaur Oct 23, 2025 9:07 AM
Govt’s mid-2025 rate overhaul faces resistance from news networks, who argue the one-size-fits-all model collapses genre distinctions and rewards mass-market entertainment
Chehneet Kaur Oct 16, 2025 8:22 AM
Uday Jadhav, CEO of Sakal Media Group and Director of AP Globale, talks about Sakal’s rise as Maharashtra’s top newspaper, ways to keep print relevant, & more
Chehneet Kaur Oct 13, 2025 9:08 AM
Forevermark, De Beers Group's diamond jewellery brand, which has now officially debuted in India as a standalone brand, unveiled its new campaign today
Chehneet Kaur Oct 9, 2025 5:51 PM
While TRAI’s policy strikes a visionary note, broadcasters are wary that without realistic pricing, receiver access, and government support, the music may never reach the masses
Chehneet Kaur Oct 8, 2025 8:57 AM
AI tools help in evaluating context, location-based targeting and the confidence to experiment with creativity, say industry heads
Chehneet Kaur Oct 3, 2025 8:50 AM
Singh led Madison’s Print and Radio investment verticals at the national level
Chehneet Kaur Sep 30, 2025 6:37 PM
Industry heads assert that while the govt's moves are welcome, they are expecting timely implementation along with support like guaranteed government advertising
Chehneet Kaur Sep 26, 2025 8:59 AM
DB Corp, Malayala Manorama, Mathrubhumi and other networks expand aggressively in Tier-2/3 India as rural demand and FM reach outpace cities
Chehneet Kaur Sep 19, 2025 9:41 AM
Nipun Marya, CEO of iQOO, shares how the company is trying to align both products and marketing with what younger users, particularly gamers, care about most
Chehneet Kaur Sep 18, 2025 4:15 PM
Nisha Narayanan, Director & COO, RED FM & Magic FM, highlights that radio’s strength lies in smaller towns where digital and television penetration is uneven
Chehneet Kaur Sep 16, 2025 11:31 AM
While topline growth was visible across companies, profitability outcomes varied, with some managing sharp turnarounds and others facing widening losses despite bigger revenues
Chehneet Kaur Sep 16, 2025 9:27 AM
In recent financial reports, market leaders like Aditya Birla Fashion, Arvind Fashions, Shoppers Stop, have mentioned Gen-Z influence, social commerce, digitisation, personalisation & sustainability
Chehneet Kaur Sep 12, 2025 9:12 AM
Quarterly results of radio companies have signalled the deep stress on revenues and profitability
Chehneet Kaur Sep 9, 2025 9:06 AM
Charlton D’Silva, Global CEO of Publishers Internationale, spoke to e4m about partnership with The New York Times, the opportunities it offers Indian advertisers, and more
Chehneet Kaur Sep 5, 2025 9:11 AM
The GST adjustments have brought a renewed sense of optimism among advertisers to align budgets for maximum impact; clients will also be more inclined to spend, observe industry players
Chehneet Kaur Sep 5, 2025 8:23 AM
August campaigns proved OOH is more than visibility. Here’s a look at the standout campaigns from the month
Chehneet Kaur Sep 3, 2025 8:28 AM
Experts say ad rates too have climbed 10 to 15 per cent in pockets where farm-linked consumption is booming
Chehneet Kaur Sep 1, 2025 9:15 AM
The quarter also underscored a clear divergence between regional and English-language publishers
Chehneet Kaur Aug 29, 2025 8:31 AM
Ashwin Ballal, Partner, Deloitte India, on the evolution of the CMO role, the role of AI and data and much more
Chehneet Kaur Aug 28, 2025 1:03 PM
Industry heads say that while the absence of RMG will be felt, spending on Outdoor by sectors like Real Estate, FMCG, BFSI and Auto will cushion the impact
Chehneet Kaur Aug 28, 2025 8:56 AM
While industry heads acknowledged Q1 as a challenging quarter with an unexpected weak summer & subdued consumer demand, they remain cautiously optimistic about the year ahead, citing long-term demand
Chehneet Kaur Aug 26, 2025 9:13 AM
Martin Sorrell, Founder and Executive Chairman of S4 Capital, shared his insights with e4m on the growing role of AI, industry consolidation, cartelisation & much more
Chehneet Kaur Aug 22, 2025 9:42 AM
CMOs are exiting faster than ever, reshaping the role as companies demand more from their marketing leadership in terms of growth, data insights and customer experience
Chehneet Kaur Aug 13, 2025 8:57 AM
TV news broadcasters have cited subdued advertising and lack of election-related revenues as reasons for lackluster revenue figures
Chehneet Kaur Aug 8, 2025 9:35 AM
Financial reports of India’s top FMCG players signalled renewed marketing aggression with increased advertising and promotional investments suggesting a cautiously optimistic stance
Chehneet Kaur Aug 7, 2025 9:04 AM
July’s standout billboards combined creativity and cultural context, turning everyday streets into scroll-stopping moments
Chehneet Kaur Aug 4, 2025 12:41 PM
July 2025 turned out to be blockbuster month for Indian cinemas, with four major releases collectively grossing over Rs 500 crore at the domestic box office
Chehneet Kaur Jul 30, 2025 8:48 AM
From floating holograms and robotic arms to dual screen illusions and mobile-synced digital triggers, OOH players say the medium has broken free of the constraints of space and time
Chehneet Kaur Jul 25, 2025 8:51 AM
Experts suggest that introducing multiple players in a market already under financial strain could stretch resources thin, compromise data integrity, and ultimately prove commercially unviable
Chehneet Kaur Jul 14, 2025 9:19 AM
Ashish Jha, Sr. Brand Manager for Bacardi Rums and Breezer, shares about the marketing strategies, observing consumer behaviour and more
Chehneet Kaur Jul 10, 2025 2:53 PM
Somasree Bose Awasthi joined Marico in November 2022 as CMO, overseeing brand strategy, innovation, and marketing initiatives
Chehneet Kaur Jul 1, 2025 12:28 PM
Print leaders say with most media houses maintaining a stock of newsprint, the situation is under control for now; in case of escalations publishers will expect govt to bring in some relief measures
Chehneet Kaur Jun 30, 2025 9:18 AM
From vibrant Pride-themed displays to witty billboards promoting OTT shows, June saw brands making bold statements in public spaces
Chehneet Kaur Jun 30, 2025 8:32 AM
Print helps brands showcase line-ups and collections in an effective, immersive way; migration of readers from rural to urban areas adds to print’s value, say market watchers
Chehneet Kaur Jun 26, 2025 9:01 AM
Gunjit Jain, Executive Vice President of Marketing at Colgate-Palmolive India, talks about their Oral Health Movement, & more
Chehneet Kaur Jun 24, 2025 9:32 AM
The move has been met with widespread approval from the industry that has long criticised the rolling average method for its inability to reflect the dynamism and immediacy of the news genre
Chehneet Kaur Jun 24, 2025 9:18 AM
Kanwalpreet Walia, Business Head – Women’s Handbag Division at Titan, says IRTH was developed using insights from in-depth conversations with women from diverse backgrounds
Chehneet Kaur Jun 24, 2025 8:55 AM
Vikram Pandey, aka Spikey, Chief Creative Officer - Leo Burnett, shares his inspirations, ambitions for India’s creative community, excitement on being part of Cannes Lions jury and much more
Chehneet Kaur Jun 13, 2025 8:58 AM
Anant Agarwal, Vice Chairperson, CRPL and MMG Group, noted that the decision to bring Ranveer Singh as brand ambassador marks a continued shift toward high-energy, personality-led marketing in India
Chehneet Kaur Jun 9, 2025 6:37 PM
DAVP sets advertising rates based on circulation figures, not readership unlike commercial clients; most publications still below pre-Covid circulation levels, note industry experts
Chehneet Kaur Jun 9, 2025 8:59 AM
Industry watchers note that ad fatigue has pushed brands to opt for messaging, which is naturally embedded in content, as it lends credibility, trust and recall
Chehneet Kaur Jun 5, 2025 8:59 AM
In conversation with e4m, Hyundai India’s Head of Marketing discusses the onboarding of Pankaj Tripathi as brand ambassador, the focus on emotional connect, regional language penetration and more
Chehneet Kaur Jun 2, 2025 12:08 PM
From frozen chairs in metros to heartfelt mum-taanas on billboards, these OOH campaigns turned heads and won hearts across India
Chehneet Kaur Jun 2, 2025 9:27 AM
Amitesh Rao, CEO South Asia of Leo, talks about the evolving creative ecosystem & more
Chehneet Kaur Jun 2, 2025 9:09 AM
Radio players attribute this to reasons like diversifying from a traditional set-up to multimedia entertainment enterprise & creating deeper audience engagement via content optimization and more
Chehneet Kaur May 29, 2025 9:04 AM
AI will be a value multiplier and not a job destroyer, say industry heads; need for diverse thinkers & fresh perspective as advertising is becoming less about the message and more about meaning
Chehneet Kaur May 27, 2025 8:44 AM
Marketing leaders and industry heads shared insights on advertising and media industry trends and forecasts
Chehneet Kaur May 23, 2025 8:16 AM
Truecaller’s VP of Global Ad Sales Business, Hemant Arora, spoke to e4m about the platform’s masthead advertising format, its scale and purpose
Chehneet Kaur May 22, 2025 8:42 AM
In a conversation with e4m, Ajay Kakar and Rana Barua shared how 2025 has seen the highest-ever participation in the history of the awards, the introduction of new categories and more
Chehneet Kaur May 20, 2025 8:27 AM
At the e4m Business Leaders' Retreat in Goa, Uday Jadhav, CEO of Sakal Media Group, reflected on the 93-year journey of one of Maharashtra’s most trusted media houses
Chehneet Kaur May 19, 2025 8:47 AM
Vidyut Kaul, Head of Personal Health, Philips Growth Region (JAPAC, ISC, META & LATAM), said the company is deploying an omnichannel approach for launch of I-9000 Prestige Ultra electric shaver
Chehneet Kaur May 16, 2025 8:59 AM
Muted urban demand and volatile input costs have tempered profitability but companies bet on premiumisation, rural reach, and innovation for recovery in FY26
Chehneet Kaur May 14, 2025 9:19 AM
The financial performance in FY2025 reflects the ongoing challenges in the TV news business, exacerbated by macroeconomic pressures and shifting advertising trends
Chehneet Kaur May 9, 2025 8:54 AM
Kukian, the CEO of Radio City, discusses the network's revenue growth through digital transformation, key initiatives and expansion into the creator economy
Chehneet Kaur May 8, 2025 9:03 AM
India’s DOOH market, which is growing fast, driven by tech, urbanisation, and immersive content, is set to hit 17% of OOH revenues by 2027 despite regulatory and infrastructure hurdles
Chehneet Kaur May 7, 2025 8:39 AM
Zee’s Chief Growth Officer Ashish Sehgal says multiple measurement systems could fragment market, urging stakeholders to strengthen BARC
Chehneet Kaur May 6, 2025 8:25 AM
Fabian Cowan, Chief Growth Officer at Ideacafe.agency, talks to e4m about the rise of tech in outdoor media, shifting focus to non-metro hubs and the road ahead for OOH
Chehneet Kaur May 1, 2025 9:21 AM
Navneet Singh Dhingra, Director and Owner of Orango Solutions, a specialist in airport OOH, addresses affordability concerns, role of BFSI as advertisers and need for innovation in transit media
Chehneet Kaur Apr 30, 2025 8:49 AM
Industry players share radio jockeys have placed themselves as diversified creators in a crowded media space to keep radio brands culturally relevant
Chehneet Kaur Apr 29, 2025 9:04 AM
Tribes Communication's MD Gupta talks about the OOH industry's shift towards sustainability, the practicalities of transitioning to greener models and the green and data-driven future of OOH
Chehneet Kaur Apr 28, 2025 8:43 AM
With Campa Cola’s aggressive entry into the race, legacy players will need to do more than just advertise—they’ll need to innovate, inspire trust, and stay culturally relevant to hold their ground
Chehneet Kaur Apr 24, 2025 9:08 AM
Studies show that consumers are 48% more likely to engage with a mobile ad after seeing the same campaign in the real world
Chehneet Kaur Apr 21, 2025 9:11 AM
From AI jockeys to streaming radio content online, most radio stations have switched to a digital-first approach, also expanding the advertisers pool
Chehneet Kaur Apr 16, 2025 8:43 AM
Once brands demand data and results, the whole ecosystem will follow, making RoadStar adoption essential and inevitable, says Praveen Vadhera, CEO of IOAA
Chehneet Kaur Apr 14, 2025 9:33 AM
According to media buyers, McDonald’s is a Rs 100-crore club client
Chehneet Kaur Apr 11, 2025 12:55 PM
Rohit Chopra, COO of Times OOH, discusses how the steady growth of outdoor advertising is also beset by challenges of infrastructure readiness, advertiser perception, and footfall dependence
Chehneet Kaur Apr 9, 2025 9:24 AM
Brands that leverage outdoor advertising alongside digital and TV see a 30-40% increase in brand recall, with metros and Tier-1 cities witnessing even higher engagement, say experts
Chehneet Kaur & Sunidhi Vijay Apr 1, 2025 8:49 AM