Xiaomi has made a smart move with MI Video and MI Music but there is no immediate threat as the market has the potential to absorb new players, say experts

Moumita Bhattacharjee 1 week ago

The account was previously handled by Madison Media

Neethu Mohan 25-April-2019

Going by the hype and excitement to watch the final episode of GoT, brands take a cue and get creative to integrate themselves into the franchise

Neethu Mohan 16-April-2019

Avian WE bagged the mandate after a competitive review was undertaken in which some of the leading PR firms participated

exchange4media Staff 05-March-2019

Airtel customers can now enjoy 100% more data at existing prices on select Airtel prepaid recharge packs

exchange4media Staff 28-February-2019

At the Pitch Madison Advertising Report event, Jain, Xiaomi Vice President, MD, talked about building the brand with minimal marketing expenditure

Anjali Thakur 14-February-2019

Experts from 80 dB Maverick, DocPrime, RB India, Teradata India, Xiaomi Technology & KPMG shared their set of challenges and the perception of women being entrepreneurs

exchange4media Staff 05-February-2019

The campaign comprising a film and outdoor campaign has been conceptualized by Ogilvy Bangalore

exchange4media Staff 16-November-2018

Prior to joining Oppo, Yadav served stints at Huawei Technologies and Vivo

Ruhail Amin 27-September-2018

Manu Kumar Jain, Global VP, Xiaomi & MD, Xiaomi India, tweets welcoming Anuj Sharma to the company

exchange4media Staff 04-September-2018

Time Outdoor Monitoring tracks OOH spends, monitors outdoor campaigns and tracks the effectiveness of spends. The report is based on PAN India analysis across 42 cities

exchange4media Staff 28-August-2018

ASCI upheld complaints against 89 advertisements out of the total of 162 that were evaluated by it

exchange4media Staff 26-July-2018

With this partnership, Eros Now further enhances its distribution to the larger screen in India and then across Asia

exchange4media Staff 17-July-2018

The Naya Note campaign takes a satirical approach, and offers Indian viewers memorable stories

exchange4media Staff 12-June-2018

Neeraj Roy speaks to exchange4media about the original shows that Hungama released this week, their marketing strategy and more

exchange4media Staff 04-June-2018

The Chinese phone maker has grabbed a market share of 30.3%, states the IDC Quarterly Mobile Phone Tracker, Q1 2018

exchange4media Staff 15-May-2018

Redmi Y1 and Redmi Y1 Lite is priced from INR 6999. Xiaomi also announced MIUI 9 for global markets

exchange4media Staff 02-November-2017

The account is estimated to be worth around Rs 100 cr

exchange4media Staff 23-October-2017