Guest Column: Khatri, Country Lead, Xaxis India, tells us about how data and the technology to exploit it is crucial in attracting customers through personalising purchase journeys

Bharat Khatri 01-April-2019

Cheryl Guzman - NG, APAC Head of Marketing and Innovation, Xaxis spoke to exchange4media about the growing importance of Indian market in the APAC region

Ruhail Amin 28-March-2019

Xaxis in partnership with Sizmek created a new style of social advertising allowing advertisers to capitalise on evolving consumer behaviour

exchange4media Staff 20-February-2019

Frankfinn’s campaign was split into three phases, each with its own strategy and KPIs. For the pre-launch phase, Xaxis View was used with niche audience targeting to create brand awareness

exchange4media Staff 18-February-2019

Digital TV strategy achieved 62% higher GRPs than traditional TV advertising

exchange4media Staff 29-January-2019

Daniel Henriksen appointed Head of Outcome Media Planning, Xaxis Asia

exchange4media Staff 26-November-2018

The research, by Outcome media company, Xaxis assessed how satisfied marketers around the world were with their existing methods of measuring the success of digital display campaigns

exchange4media Staff 23-November-2018

De Rijk was also previously the Chief Executive Officer of Xaxis Asia Pacific, another WPP company

exchange4media Staff 22-November-2018

The tool, Vuvid™ Brand Safety Suite, analyses all YouTube content to ensure contextual safety by enabling the prevention of ad placements with suggestive content

exchange4media Staff 02-July-2018

Robertson, VP Product Engineering - ‎Xaxis, spoke about the unique solutions that Co-Pilot offers, the scope of programmatic in India and the need for making AI more atuned to contextual advertising

Ruhail Amin 20-March-2018

As EVP, global products, Walczak will lead a new team, including product management, global partnerships and supply, focused on developing outcome-based media solutions that leverage Xaxis’ unique data, technology and supply assets to deliver measurable results to brands

exchange4media Staff 03-March-2017

Global performance advertising business delivers guaranteed outcomes through innovative, pay-for-performance media model

exchange4media Staff 24-February-2017

Arshan Saha succeeds Michel de Rijk, who is now serving as APAC president at GroupM’s [m]PLATFORM, with immediate effect

exchange4media Staff 24-January-2017

Light Reaction’s pay-for-performance media model provides advertisers with a risk-free way to drive real outcomes such as sales, subscriptions and other concrete forms of engagement, paying only for clearly defined consumer results

exchange4media Staff 19-January-2017

Bidon will be responsible for guiding Xaxis’ overall company strategy, growth, client development and operational leadership across the regions

exchange4media Staff 08-December-2016

The platform will improve advertisers’ ability to use audience defining insights from hundreds of data sources to find and communicate with their consumers across all media

exchange4media Staff 30-November-2016

Dian Jaya appointed as Head of Client Development; Tejender Singh joins Operations

exchange4media Staff 16-November-2016

The integration allows media buyers to measure digital campaign delivery performance by leveraging comScore validated Campaign Essentials™ (vCE®) directly within The Trade Desk’s buying platform

exchange4media Staff 24-September-2015

With first look access to Disqus inventory and 1.6 billion unique monthly visitors, Xaxis advertisers will be able to run their native campaigns through the Xaxis programmatic platform in full coordination with the rest of their digital spend

exchange4media Staff 05-November-2014

The deal will see AppNexus acquire the Open AdStream ad serving platform Xaxis, the programmatic arm of WPP. WPP will also increase its investment in AppNexus by $25 million

exchange4media Staff 23-September-2014