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Automation of media channels will make it easier to collect data, said Saha as he shared insights on the role of Artificial Intelligence and Machine Learning

exchange4media Staff Nov 7, 2019 8:26 AM

Jessica Maley?blur=25

Maley has more than 9 years experience, having spent the last three years at GroupM Asia Pacific

exchange4media Staff Oct 31, 2019 2:14 PM

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Xaxis has partnered with Nielsen to apply the Digital Ad Ratings measurement across Xaxis View, Xaxis Video Premium and Xaxis Audio

exchange4media Staff Sep 24, 2019 12:44 PM

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Head-to-head campaign test reveals Xaxis video solution delivered 15 times more viewable cost efficiency versus social video ads

exchange4media Staff Sep 20, 2019 11:56 AM

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The campaign, which ran for less than two months, reached more than 5.4 million people and was responsible for driving more than 1,300 store visits across seven Domino’s Pizza outlets

exchange4media Staff Aug 27, 2019 1:22 PM

Bharat Khatri Chill Out?blur=25

ChillOut: Khatri, Country Lead, Xaxis India, rejuvenates by watching animated science-fiction, and pampers himself with a spa session on weekends

exchange4media Staff Jul 27, 2019 8:44 AM

Bharat Khatri?blur=25

Khatri, Country Lead, Xaxis India, shares insights on programmatic advertising, AI and the change in the Indian advertising industry

Noel Dsouza Jul 9, 2019 8:32 AM

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Results revealed that store footfall increased significantly among groups exposed to both outdoor and mobile ads

exchange4media Staff Jul 1, 2019 4:34 PM

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Xaxis’s partnership with Toggle provides an opportunity for brands to tap into new audience segments with immediate access to 17% of Toggle Unique Video Viewers

exchange4media Staff Jun 13, 2019 1:07 PM

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Tran has more than 15 years’ industry experience, having spent the last six years in New York working at GroupM, Publicis, and Dentsu Aegis Network

exchange4media Staff Jun 11, 2019 1:25 PM

Bharat Khatri?blur=25

Guest Column: Khatri, Country Lead, Xaxis India, tells us about how data and the technology to exploit it is crucial in attracting customers through personalising purchase journeys

Bharat Khatri Apr 1, 2019 8:55 AM

Cheryl Guzman?blur=25

Cheryl Guzman - NG, APAC Head of Marketing and Innovation, Xaxis spoke to exchange4media about the growing importance of Indian market in the APAC region

Ruhail Amin Mar 28, 2019 8:10 AM

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Xaxis in partnership with Sizmek created a new style of social advertising allowing advertisers to capitalise on evolving consumer behaviour

exchange4media Staff Feb 20, 2019 4:48 PM

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Frankfinn’s campaign was split into three phases, each with its own strategy and KPIs. For the pre-launch phase, Xaxis View was used with niche audience targeting to create brand awareness

exchange4media Staff Feb 18, 2019 4:40 PM

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Digital TV strategy achieved 62% higher GRPs than traditional TV advertising

exchange4media Staff Jan 29, 2019 2:59 PM

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Daniel Henriksen appointed Head of Outcome Media Planning, Xaxis Asia

exchange4media Staff Nov 26, 2018 11:57 AM

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The research, by Outcome media company, Xaxis assessed how satisfied marketers around the world were with their existing methods of measuring the success of digital display campaigns

exchange4media Staff Nov 23, 2018 3:24 PM

MicheldeRijk?blur=25

De Rijk was also previously the Chief Executive Officer of Xaxis Asia Pacific, another WPP company

exchange4media Staff Nov 22, 2018 8:53 AM

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The tool, Vuvid™ Brand Safety Suite, analyses all YouTube content to ensure contextual safety by enabling the prevention of ad placements with suggestive content

exchange4media Staff Jul 2, 2018 3:24 PM